I honestly think most of the "clean, uncluttered" sites are dreadfully boring, and sometimes obtrusive. They seem to be more about stroking the designer's ego than giving the users what they want. I hate when I land on one of those "minimalist" homepages. They feel glossy and useless, like they were meant to be a single-page magazine ad, or something. I just want a homepage that launches me into interacting with the meat of the site. I don't want to have to notice the homepage like it were some kind of art object.
Good webdesign has nothing to do with an art object. Although a clean webdesign is nice to look at, the main focus lies on useability.
For every website made, designers have goals:
- conversion
- lead generation
- mail list building
- sharing content
- etc.
If a website looks clean or minimalistic, it is not because the designer gets high from designing it.
It looks clean because so, it is easy to navigate and probably has big call to action headlines/buttons so that the user is taking the expected action.
Although, Lings website is not how I would've done it, her success speaks for itself. The design is intentionally made like that and not by accident.
P.S. It is good to know that the karaoke girl has 15 options.
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