Are you losing money on your sales funnel?
Are you breaking even on the front-end to cover the cost of your advertising (this should be your goal)?
Does your business have a value ladder that includes high-ticket products/services on the backend?
Below is an example of an affiliate sales funnel and what you should expect. You can also use this for your own sales funnel.
Image Source: Legendary Marketer
Driving traffic to your front-end offer via organic or paid traffic and breaking even is your #1 goal. The rest of the sales come on the back-end (this is where you make your money).
Here are some benchmark numbers you can target but know, you should always be trying to improve them:
Copy this Google spreadsheet to help calculate your revenue.
Are you breaking even on the front-end to cover the cost of your advertising (this should be your goal)?
Does your business have a value ladder that includes high-ticket products/services on the backend?
Below is an example of an affiliate sales funnel and what you should expect. You can also use this for your own sales funnel.
Image Source: Legendary Marketer
Driving traffic to your front-end offer via organic or paid traffic and breaking even is your #1 goal. The rest of the sales come on the back-end (this is where you make your money).
Here are some benchmark numbers you can target but know, you should always be trying to improve them:
- Optin Page: 20%
- Sales Page: 1–5% buy rate
- Order Bump: 20–40%
- OTO (One Time Offer): 3–10%
Copy this Google spreadsheet to help calculate your revenue.
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