Baseline Numbers for Sales Funnel Conversions

[mattsteinman]

Are you losing money on your sales funnel?

Are you breaking even on the front-end to cover the cost of your advertising (this should be your goal)?

Does your business have a value ladder that includes high-ticket products/services on the backend?

Below is an example of an affiliate sales funnel and what you should expect. You can also use this for your own sales funnel.

Image Source: Legendary Marketer

Driving traffic to your front-end offer via organic or paid traffic and breaking even is your #1 goal. The rest of the sales come on the back-end (this is where you make your money).

Here are some benchmark numbers you can target but know, you should always be trying to improve them:

• Optin Page: 20%
• Sales Page: 1–5% buy rate
• Order Bump: 20–40%
• OTO (One Time Offer): 3–10%

You should FIRST focus on getting the optin page to at least 20%. Do NOT go changing other pages in your funnel if you don’t have the benchmark numbers above. Work from the top down.

Copy this Google spreadsheet to help calculate your revenue.

 

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