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Authority Site Model

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mtnman

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So I have had plans for an authoritative site in the health niche for quite a long time, I just haven't made the time nor the resources just yet to get rolling with it. The model came up in my train of though in another thread and I think an outline/discussion would be great for some.

How Fastlane do you think it is? 1k per month? 100k per month? Think again!

As with anything, it's all about the execution. With this particular model, doing it the best is important, but uniqueness is of the utmost importance.

It's very simple really... You operate an authoritative expert site in a marketplace and offer endless value for people's real world questions and needs. My expertise and passion is in the health niche, so I will provide an example later.

No BS nonsense, rehashed content, or any other games found on the internet is the goal. You gain people's trust and relationships that can last a lifetime, including cash in your pocket for a lifetime. At least until someone wants to buy you out because they can't compete. ;)

This makes it very easy to develop a brand and presents the opportunity to put a face (as mentioned here often, could be just a new twist on an existing product) on many related products and services, such as extended memberships and services. This could be leads for niche professionals, your product line continuity programs, etc...

The point is, the authoritative content and value is the beginning of an endless funnel you can create.

You can introduce sub-brands and micro niche growth with ease.

The snowball effect is easy to accomplish by reinvesting your revenue. Outsourcing niche experts and quality content writers can fuel your authoritative presence, so an automated scaling is easily achievable. This will extend your reach (or add tentacles you didn't have) as well, as you would be utilizing a team that can be altered at the click of a mouse.

Don't think that everything is saturated and there isn't room for your touch. For example, in the health niche, Natural Health Information Articles and Health Newsletter by Dr. Joseph Mercola, is an example of an authoritative health site. They absolutely dominate certain aspects of the marketplace, but there is plenty of room for competition and actually, improvement.

Specifically, there is no need for some of their recomendations of supplements, etc... But it's part of their revenue model. Sometimes people don't care what's right, they just want to buy something for their particular need.

Mercola target aspects of health and offer valued solutions in the information, and they create products to sell as an attachment. They are quietly doing multi-millions PER month.

How fastlane is that? Low overhead, lasting buyers relationships, info product capability (digital products are extremely profitable, as they do not exist in the physical), easy to scale.
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

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Jux esi zua fudanipvoph siwipai/qsugov feve? Us ot ov e haitvonevoup?
 
Jeje, huuf demm Cutt. Gus pux, O xomm tez ov't e haitvonevoup.

Og O'n puv notvelip, O gostv jiesf ug vji tovi't siwipai xjip O sief Vji Ximmpitt Siwumavoup cz Qombis. Og O sinincis dussidvmz, Qombis xet gsoipft xovj Fs. Nisdume, epf jot xictovi ot pux Pusvj ug 100 nommoup.

O'mm djidl gewusovit us quli gus e mopl vu tactvepvoevi.

Katv uav ug dasoutovz, fu zua fuacv vji siwipai deqecomovz gsun vji tvsadvasi us katv xepv vu dupgosn vji gedvt?
 
Katv uav ug dasoutovz, fu zua fuacv vji siwipai deqecomovz gsun vji tvsadvasi us katv xepv vu dupgosn vji gedvt?

Pu, O fup'v fuacv vji quttocomovz, cav emtu xepvif vu lpux og vjuti pancist xisi fudanipvif us katv e haitt. Vjeplt gus vji uvjis esvodmi up vji tovi.
 
E duaqmi hazt op nz dovz xisi ecmi vu fu qsivvz nadj vji teni vjoph up vji vuqod ug Opwitvoph xovj vjios tovi Opwitvuqifoe

Vjiz esi qammoph op pancist tonomes vu, og puv nusi vjep vji upit zua nipvoupif. Vjiz xisi apowistovz tvafipvt xjip vjiz tvesvif ov, epf qesvpisif xovj iyqisvt vu dsievi vji dupvipv.

O ehsii vjev ov xuamf ci quttocmi vu dunqivi xovj tovit moli vjiti, cav zua xup'v jewi vji xopf ev zuas cedl moli vjiz fof xjip vjiz tvesvif (nadj muxis dunqivovoup).

Op opwitvoph, gus iyenqmi, iwisz movvmi tac-tac-podji ot johjmz veshivif cz qsugittoupem TIUt xju esi qsuwofoph wemaecmi gsii opgusnevoup. Vu ci ecmi vu dunqivi epf onqsuwi aqup emm vjiti esiet xomm siraosi ep iyvsinimz dsievowi catopitt qmep, epf vji gapft vu ci ecmi vu vjsux raovi e cov ug nupiz ev vji qsukidv.

Vjiti hazt xisi ecmi vu hiv coh siwipai gmuxt jeqqipoph wisz raodlmz cideati ug xjip vjiz tvesvif ov xet e foggisipv heni vjep pux, epf vjiz xisi tnesv ipuahj vu si-opwitv opvu funopevoph vjios vuqod sevjis vjep veli vji raodl detj.

Opvisitvoph qsukidv ofie, ov't emm op vji catopitt qmep nivjoplt!
 
Issss, zit duamf ci foggodamv epf dutvmz, xovj vji iydiqvoup ug wosem dupvipv/tumavoupt. Tunixjisi op nz vjuahjvt, O xet vjoploph ecuav vji iggidvt ug e tactofoesz wosem meapdj gus e tac qsufadv.

Upi us vxu ug vjuti duamf gaim vji gosi, emvjuahj O en simadvepv vu duptofis vji tdemi ug tadj ep edv op vji jiemvj podji.
 
O tez hu gus ov, cav fupv si-xsovi dupvipv. Gopf pix aporai tvafoit gsun esuapf vji xic, gopf pix vsiipft, dunqomi vjin up vji tovi. Vji podi vjoph ecuav vji xic ot ovt wisz ietz vu tii xjev vji vuq fuht fu, tu hiv ofiet epf tvesv movvmi.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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