Are social channels worth it (for professional services)

[skipper]

In case of a B2B targeting high level decision makers, does it make any sense to spend time twitting and stuff like that at all?

I'm thinking NO, since those people are too busy to follow twitter anyway and chances of getting any real conversion from that are next to nil.

Any thoughts?

 

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[JaySoriano]

What type of professional services are you selling and to whom are you selling them to?

 

[skipper]

It's business development consulting in IT industry.
The audience I'm targeting are managers / owners.

 

[johnp]

I'm thinking NO, since those people are too busy to follow twitter anyway and chances of getting any real conversion from that are next to nil.

Any thoughts?

I'm thinking that you are destined for failure with this type of close minded mindset. Sorry to be harsh but that's the truth. You realize that LinkedIn is a "social channel" which is bursting from the seams with professional people, correct? twitter is also full of business professionals. Why would you turn your back on such a huge and free database of people who are open to the idea of connecting to new people? How do you plan on reaching peolple other than phone and through connections? It is harder than ever to capture the attention of your demographic. You are digging yourself into a hole by not focusing on social channels.

Final point - social channel is a vague term. This seems to include everything from social media to tv and radio to press releases to online forums.

If I were you - flip your mindset now and start this thread with the question: how can I use social channels to captivate my target audience.

 

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[mtjr825]

You aren't all the way wrong with your thinking. However, there are benefits to each platform. You just need to really think about the sites. Facebook is for friends (unless you use a Fan page and promote), Twitter is about following and sharing info and content, Linkedin is about connecting. Only focusing on Facebook and Twitter could be frustrating. I believe Linkedin will be the best platform for your situation.

 

[DennisD]

Yes worth it. I was just talking to a woman who closed a 10K/month sale (SEO+Reputation Management) from someone who signed up to her auto-responder list. Another guy I know closed a deal via a conversation he started on twitter.

Your audience may not use twitter, but their influencers do. The family, friends, employees, and team members of managers/owners use twitter, facebook, etc.

By building a relationship with THEM, you'll get top-of-mind awareness and referrals when the decision-maker needs your services.

 

[ebooklover]

I agree. Many professionals do use Facebook, Twitter and Pinterest. Although Linked In may be the best social networking site for your company but that doesnt mean the other top social media sites are no good...

 

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