So I've been reading a lot on what to name a business and feel that its very important to have a solid name you can confidently say when talking about it. The problem Im finding is what exactly makes a really good name.
So far heres what I've found:
1) Easy to pronounce. A name like "ax-ios computing" is terrible since people will be searching for "axios" Depending on the industry and your market weird spelling could definitely be a deal breaker.Granted made up names could work too "compaq"
2) Short - esp. for domain name registration. Internationalbusinessmachines.com looks to clustered and people will not want to type that out. IBM.com is a lot better choice
3) Symbols: I've read can't remember where but people remember symbols and logos more so than the brand name.
With the logo comes a certain image to a customers mind. Everyone may not drive a bmw but knows what the logo looks like, and certain images come to mind with "bmw".
If you use your name, making a symbol for it seems rather difficult( im just guessing)
4) Using your own name: seems like it could be a potential problem if you decide to sell your business. Also if your business is a failure your name is tied to it...Makes legal stuff a lot easier though.
5) Geographic locations - unless you own something like an autoshop having the name "Colorado Widgets" Would be limiting yourself to just the Colorado area.
What's you're advice or opinion on the matter? How do you pick a successful name?
Thanks in advance!
So far heres what I've found:
1) Easy to pronounce. A name like "ax-ios computing" is terrible since people will be searching for "axios" Depending on the industry and your market weird spelling could definitely be a deal breaker.Granted made up names could work too "compaq"
2) Short - esp. for domain name registration. Internationalbusinessmachines.com looks to clustered and people will not want to type that out. IBM.com is a lot better choice
3) Symbols: I've read can't remember where but people remember symbols and logos more so than the brand name.
With the logo comes a certain image to a customers mind. Everyone may not drive a bmw but knows what the logo looks like, and certain images come to mind with "bmw".
If you use your name, making a symbol for it seems rather difficult( im just guessing)
4) Using your own name: seems like it could be a potential problem if you decide to sell your business. Also if your business is a failure your name is tied to it...Makes legal stuff a lot easier though.
5) Geographic locations - unless you own something like an autoshop having the name "Colorado Widgets" Would be limiting yourself to just the Colorado area.
What's you're advice or opinion on the matter? How do you pick a successful name?
Thanks in advance!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
