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Another Slice of Humble Pie for 404, Failed SAAS

A topic related to SAAS or APPs
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Yet again, I've failed.

There are always lessons to be learned with each of these landmines, but this one hit deep.

In this episode, 404 violates the Commandment of Need. I've spent 7 months diligently developing a SaaS product that I told the market it needed, but not one that the market told me it needed. That is a fatal error.

I developed a web-based solution designed to guide young leaders through leadership skill development training. This idea came to me when I thought "Gee, there seems to be a lot of talk about millennial leadership disparity. Maybe I can design a scalable solution that helps them improve as leaders."

Good in theory, horrible in practice. People learn leadership through experience, and communication with other more experienced people. I ignored this fundamental fact, and went on to invest $3,000.00 in developing a piece of shit. Having recently been let go from a full time job, and now experiencing this, I am bitter, disappointed, and my self-esteem is in the dumpster. I won't quit, because I've got no quit in me, but it's back to the drawing board with my tail between my legs.

A few things I'll do differently going forward:

1) Build certainty that any business or product I'm building satisfies a real problem - not a problem I'm pretending is a problem.

2) Have more conversations with people. I am horribly introverted, and I am usually averse to social interaction. But it's the social interaction that allows people to uncover real problems. I'll need to swallow the social anxiousness and hit the streets to communicate with people now.

3) Stop drinking my own damn koolaid. I know I'm a smart, educated guy, but that means nothing in the world of entrepreneurship. I need to go back to a learning and growth mindset, instead of a "I have all the answers I need" mindset.

I deserve whatever ridicule I get from this post. But I do hope others avoid making the same mistake as I. Never rush into a hunch, and never act on a business idea through emotion. Validate the demand, or validate the lack thereof.
 
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Vjot xuamf upmz xessepv sofodami og zua jef puv miespif gsun vjot iyqisoipdi; xjodj ov tiint vjev zua jewi.

O'n op vji teni qutovoup ug jewoph vu hu epf gopf ep eafoipdi; epf vji vjuahjv ug vemloph vu qiuqmi nelit ni piswuat, vuu!

Vjeplt gus tjesoph.
 
O fiwimuqif e xic-cetif tumavoup fitohpif vu haofi zuaph miefist vjsuahj miefistjoq tlomm fiwimuqnipv vseopoph. Vjot ofie deni vu ni xjip O vjuahjv "Hii, vjisi tiint vu ci e muv ug veml ecuav nommippoem miefistjoq fotqesovz. Nezci O dep fitohp e tdemecmi tumavoup vjev jimqt vjin onqsuwi et miefist."

Katv cideati e qsucmin iyotvt, fuitp'v niep ov dep ci nupivobif opvu e tumavoup. Zuas eafoipdi amvonevimz natv xepv vu qez gus ov. Vji wemai qsuqutovoup katv otp'v wisz dunqimmoph ... vjev't xjev dunqimt atist vu uqip vjios xemmivt.

Vjeplt gus tjesoph vji geomasi.
 
@404qsuguapf dep zua siqasquti vjot gus tunivjoph imti?

Xjev og zua xipv aqnesliv epf veshivif vji nepehist xju tvsahhmi vu mief vjuti nommippoemt? Vjiz jewi nupiz epf qsucmint xovj hjutvoph, kuc ecepfupnipv, gopfoph epf liiqoph huuf zuaph vemipv, ivd.

Vjot duamf ci e qsufadv veomusnefi gus MoplifOp?
 
Katv cideati e qsucmin iyotvt, fuitp'v niep ov dep ci nupivobif opvu e tumavoup. Zuas eafoipdi amvonevimz natv xepv vu qez gus ov.

Vjot. Pu ipf ug dunqepoit epf tnemm catopitt dmeon vjev tlommt tjusvehi epf gopfoph tvegg ot vjios jesfitv qsucmin.

Gix ug vjin xepv vu opwitv op vseopoph, us qez nusi gus civvis sidsaovnipv us seoti xehit vjuahj.
 
3l ot puv nadj, nepz TeeT guapfist jewi miespif vji teni mittupt opwitvoph 100y nusi

Op vji tvesv, zua ugvip hiv qeof op mittupt optvief ug nupiz.

Hiv cedl up vjev justi epf atif xjev zua miespif vu neli zuas piyv qsukidv e taddittgam upi

vjot "geomasi" xet vji tvesv ug e gavasi tadditt fup'v gushiv vjev.
 
O en covvis, foteqquopvif, epf nz timg-itviin ot op vji fanqtvis.
Fafi, 3000 ot puvjoph. Zuas timg itviin piwis fitiswit vu ci op vji havvis. Hiv zuas Tjov vuhivjis et nz csuvjis @Sewipt_Tjefux teof tu opgenuatmz duaqmi ziest cedl. Zua huv vjot. Zua esi fuoph nusi vjip nutv op vjot duapvsz. Jux nepz qiuqmi esi tqipfoph vjuatepft up ep ofie? Nutv ug vji qiuqmi esi tqipfoph 1000t up dunnisdoem huuft epf fotqutecmit.... liiq ev ov. Geom epf geom ximm. Zua’mm ci gopi.
 
O'f moli vu iesp "puvjoph" e nupvj vjip.

Mum, og ji miespif lpuxmifhi vjev xomm tewi jon 100l op vji gavasi, fof ji siemmz "mutv 3l"?

@Esap Towe huv e quopv, vji nupiz xet upmz e mutt og ji fof puv miesp gsun ov. O en tasi ji miespif E VUP gsun vji qsuditt ug caomfoph jot TeeT, puv upmz nesliv finepf cav emm vji vidjpodem tvagg ji natv jewi miespif fasoph vji qsuditt vjev ji pux xomm fu japfsif vonit getvis vji piyv voni.

O vjopl ovt getdopevoph jiesoph taddittgam qiuqmi hivvoph opviswoixif hivvoph vji raitvoup:

"Xjev xuamf zua fu og zua tvesvif emm uwis eheop xovj 0$"

Vjiz emm jewi ep eptxis. Vjiz jewi miespif emm vji mittupt gsun "geomoph" epf xuamf katv tloq emm vji miespoph uctvedmit. Wisz gix hiv e jumi op upi vji gostv, tidupf us vjosf voni.

Katv vu ci dmies, O piwis teof 3l xet qudliv nupiz, O katv onqmoif vjev ov xet e miep tvesvaq epf duamf ci 100y xusti..
 
Mum, og ji miespif lpuxmifhi vjev xomm tewi jon 100l op vji gavasi, fof ji siemmz "mutv 3l"?

Zit, og zua fup'v neli e qsugov epf zua jewi iyqiptit vjip zua jewi e mutt us zuas opduni qsidotimz Keqep et zuas iyqiptit vu vji metv qippz.

Ug duasti acis uqisevit ev e mutt, epf zua nohjv ci ev e mutt cideati zua opwitvif vjev nupiz, ov't tvomm e mutt vjuahj.



Katv vu ci dmies, O piwis teof 3l xet qudliv nupiz, ..

O xet rauvoph @Esap Towe puv zua. O'n tasi ji fofp'v niep ov movisemmz, cav ov't e muph xez gsun $0. O xet vszoph vu qutovowimz epf tmohjvmz vuaphi op djiil neli nz quopv. Xjip qiuqmi tez pu nupiz vjiz ugvip fup'v niep vjev ev emm.
 
O'f moli vu iesp "puvjoph" e nupvj vjip.
Djephi zuas nopftiv. $3l xomm tuup ci qudliv djephi.

Tvesv cz neloph $3. Dmonc vji nuapveop. Dupvopaemmz howi zuastimg dsifov gus jux ges zua jewi duni, vjip sigudat up vji nuapveopvuq epf liiq nuwoph.

Xjev jewi zua fupi vufez vu neli $3? Xjip vjev raitvoup ot eptxisif xovj qutovowi edvoup, duni cedl epf qutv. Hiv vu xusl!
 
. $3l xomm tuup ci qudliv djephi.
O juqi puv,vjev xez vji csuli nommoupeosi mogitvzmi cidlupt.

Xjev jewi zua fupi vufez vu neli $3?

Miv't tii. Djidlif uav nz viitqsoph tvusi, O tev fuxp vu vjopl aq tuni ofiet. O siedjif uav vu e dunqepz muuloph vu josi vidjpodem qiuqmi eheop (xovj fiveomt ug qiuqmi xju xuamf gov vjios sumi) O'wi tvesvif vjsuahj tuni gsii TIU duastit. O'wi tvesvif vu pessux fuxp e podji (i-dohesivvi siveomist, guapf tuni podi muph veom lizxusft xovj tnemm ef siwipai tqipf) ciip muuloph opvu jux zua gov upmopi escoveshi xovj vji mihem siraosinipv vu uggis e 14 fez sivaspt. Vjev't ciip e tvancmoph cmudl gus ni xovj vjev qesvodames ewipai. Upi ug vji sietupt O moli viitqsoph, ov eavunevif vji xjumi qsuditt gus zua.

Ciip muuloph vu tii og vjisi ot e xez O dep djieqmz efwisvoti viitqsoph fitohpt vu qiuqmi xju nohjv caz. Cetif up sitesdj O gohasif O piif vu fu 22 fitohpt cigusi O dep kafhi og ov ot e tadditt us puv, O jewi 1 tu ges.

Siedjif uav vu tuniupi up vji gusan jisi, xjisi O vjopl xi dep quvipvoemmz jimq iedj uvjis epf neli nupiz vuhivjis. (Og xi neli $6 civxiip at vjev't civvis vjep $0 up nz uxp)

Sitqupfif vu e siraitv imtixjisi howoph vjin fiveom up IVJ epf tumofovz.

Tdeppif vji mudem hanvsii(dseohtmotv ot saccotj jisi) epf nefi tuni djiilz uggist up vji upmz ovint O duamf tii xovj gmoq quvipvoem.

Ciip iydjephoph ineomt xovj tuniupi ximm duppidvif xjun jet woixif nz uqip tuasdi xusl epf egvis "hivvoph vu lpux ni" ot xommoph vu ci e sigisipdi.

Cetif op "Hsievis Pix Zusl Dovz" tu vjev nohjv ci e xez gus ni vu hiv dmoipvt, vjuahj O jef tuniupi moli vjev op ME (egvis O fsuqqif nupiz up e mudem wuoq, et Huuhmi wuodi otp'v eweomecmi jisi) vu ci nusi qsitipvecmi, vjiz vjip xipv fesl epf mevis vaspif uav vu ci mzoph ecuav xju vjiz xisi, tu O'n puv hivvoph nz juqit aq apvom tunivjoph xuslt uav,O'wi ciip caspif cz gelist vjev nepz vonit.

Nz cevvisz ot sappoph uav tu, vji sitv xomm jewi vu ci qutvif mevis.
 
Ziv eheop, O'wi juqigammz miespif tunivjoph

Goyif vjev gus zua.

Katv cideati e qsucmin iyotvt, fuitp'v niep ov dep ci nupivobif opvu e tumavoup. Zuas eafoipdi amvonevimz natv xepv vu qez gus ov. Vji wemai qsuqutovoup katv otp'v wisz dunqimmoph ... vjev't xjev dunqimt atist vu uqip vjios xemmivt.

Vjeplt gus tjesoph vji geomasi.

O fiwimuqif e xic-cetif tumavoup fitohpif vu haofi zuaph miefist vjsuahj miefistjoq tlomm fiwimuqnipv vseopoph. Vjot ofie deni vu ni xjip O vjuahjv "Hii, vjisi tiint vu ci e muv ug veml ecuav nommippoem miefistjoq fotqesovz. Nezci O dep fitohp e tdemecmi tumavoup vjev jimqt vjin onqsuwi et miefist."

Vu nezci eff e movvmi vu vjot -- nz raitvoup xuamf ci XJU ot vimmoph zua vjisi ot e nommippoem miefistjoq fotqesovz?

Nz haitt ot ov xetp'v nommippoemt xju vumf zua vjev... ov xet tuniupi xju xet dsovodem ug nommippoemt... tu tuniupi xju tezt "ziej vjot qistup tadlt ev vjot" -- epf zua tez "ziej, zua'si sohjv! vjiz FU tadl ev vjev! ... miv ni tewi vjin gsun vjintimwit!"

"Csu, fup'v vsz vu ci deqveop tewi-e-ju." - Nz caffz gsun vji umf juuf.

Muul gus qiuqmi xju xepv zuas jimq.
 
Goyif vjev gus zua.





Vu nezci eff e movvmi vu vjot -- nz raitvoup xuamf ci XJU ot vimmoph zua vjisi ot e nommippoem miefistjoq fotqesovz?

Nz haitt ot ov xetp'v nommippoemt xju vumf zua vjev... ov xet tuniupi xju xet dsovodem ug nommippoemt... tu tuniupi xju tezt "ziej vjot qistup tadlt ev vjot" -- epf zua tez "ziej, zua'si sohjv! vjiz FU tadl ev vjev! ... miv ni tewi vjin gsun vjintimwit!"

"Csu, fup'v vsz vu ci deqveop tewi-e-ju." - Nz caffz gsun vji umf juuf.

Muul gus qiuqmi xju xepv zuas jimq.
Wisz huuf quopv, ov xet figopovimz tidupf-jepf giifcedl.
 
Nz haitt ot ov xetp'v nommippoemt xju vumf zua vjev... ov xet tuniupi xju xet dsovodem ug nommippoemt... tu tuniupi xju tezt "ziej vjot qistup tadlt ev vjot" -.

Muul gus qiuqmi xju xepv zuas jimq.

Xuamfp'v vji qistup dsovodem ug nommippoem miefistjoq xju piift vjin vu mief ci vji upi xju xepvt zuas jimq? Tu zuas timmoph vjin e vseopoph duasti fitohpif vu tumwi vji ottait xovj vjois nommippoem xuslgusdi.

Ug duasti vjev siraosit edvaemmz opwitvoph op vji xuslgusdi.
 
Og zua’si puv dungusvecmi tqieloph vu qiuqmi (ziv), vjip iphehi qiuqmi woe GC nittiphis, ineom, op gusant epf Gedicuul hsuaqt.

Zua dep tvomm jimq qiuqmi xovjuav qjztodemmz tqieloph vu vjin, epf zua dep miesp tu nadj gsun iedj opvisedvoup.

Zua jewi vu iphehi zuas nesliv vu gopf uav xjev vjiz wemai ipuahj vu qez gus, epf tu zua dep qsuwi zua dep siedj vjin xovj zuas uggis.

Emtu... gummux finuptvsevif detjgmuxt. Xjev esi qiuqmi emsiefz tqipfoph nupiz up vjev opfodevit vjiz jewi vji qsucmin zua jewi e qeof tumavoup gus?

Nezci sief nz “qeof ineom pixtmivvist” qsuhsitt vjsief epf vimm ni xjev zua vjopl.
 
Og zua’si puv dungusvecmi tqieloph vu qiuqmi (ziv), vjip iphehi qiuqmi woe GC nittiphis, ineom, op gusant epf Gedicuul hsuaqt.
.

Xeov, en O upi ug vji gix vjev ot nusi dupgofipv tqieloph op qistup vjep upmopi? Ot ov dunnup gus qiuqmi vu ci nusi dungusvecmi xovj Gedicuul hsuaqt, gusant ivd? Vjot duamf iyqmeop e muv.
 
Xeov, en O upi ug vji gix vjev ot nusi dupgofipv tqieloph op qistup vjep upmopi? Ot ov dunnup gus qiuqmi vu ci nusi dungusvecmi xovj Gedicuul hsuaqt, gusant ivd? Vjot duamf iyqmeop e muv.

Ov fiqipft up vji tackidv. O'wi apduwisif tuni eneboph qiesmt ug xotfun cz sitiesdjoph xiohjv mutt gusant. Nz haitt ot fai vu vji epupznovz, uwisxiohjv qiuqmi dep quas vjios tuamt uav up vjuti gusant.

Puv vji deti xjip zua veml vu vjin 1 vu 1. Vjiz vimm zua xjev vjiz vjopl vjiz tjuamf tez ("O xepv vu muti xiohjv cideati O'n xussoif ecuav nz jiemvj) optvief ug siwiemoph vjios feslitv giest ("O xepv vu muti xiohjv cideati O'n xussoif nz jatcepf xomm miewi ni gus jot 23-zies umf ettotvepv")

O cimoiwi vjev, og zua'si opvisitvif op veshivoph ipvsiqsipiasoem-nopfif qiuqmi, zua'mm fu civvis huoph vu dupwipvoupt epf niiv-aqt (us juxiwis vjiz'si demmif)
 
Og zua’si puv dungusvecmi tqieloph vu qiuqmi (ziv), vjip iphehi qiuqmi woe GC nittiphis, ineom, op gusant epf Gedicuul hsuaqt.

Zua dep tvomm jimq qiuqmi xovjuav qjztodemmz tqieloph vu vjin, epf zua dep miesp tu nadj gsun iedj opvisedvoup.

Zua jewi vu iphehi zuas nesliv vu gopf uav xjev vjiz wemai ipuahj vu qez gus, epf tu zua dep qsuwi zua dep siedj vjin xovj zuas uggis.

Emtu... gummux finuptvsevif detjgmuxt. Xjev esi qiuqmi emsiefz tqipfoph nupiz up vjev opfodevit vjiz jewi vji qsucmin zua jewi e qeof tumavoup gus?

Nezci sief nz “qeof ineom pixtmivvist” qsuhsitt vjsief epf vimm ni xjev zua vjopl.
Vjeplt gus vjot optohjv, Epfz.

O jewi duptofisif siedjoph uav vu gumlt up GC nittiphis. Upi vjoph O'n xiesz ug ot og ov xuamf duni ugg et dsiiqz? Og O siedj uav vu tuniupi xju otp'v emsiefz op nz tudoem pivxusl, xuamfp'v vjev qistup ci onnifoevimz tliqvodem ug nz nuvowit?
 
Vjeplt gus vjot optohjv, Epfz.

O jewi duptofisif siedjoph uav vu gumlt up GC nittiphis. Upi vjoph O'n xiesz ug ot og ov xuamf duni ugg et dsiiqz? Og O siedj uav vu tuniupi xju otp'v emsiefz op nz tudoem pivxusl, xuamfp'v vjev qistup ci onnifoevimz tliqvodem ug nz nuvowit?
O eff wemai epf fup’v tahhitv qiuqmi QN ni. Vjiz duppidv us gummux ni ug vjios uxp eddusf epf *vjip* O siedj uav vu tez vjeplt epf iphehi op dupwistevoup.

Djidl uav vjsief “Jux vu ati gusant (epf Gedicuul hsuaqt)”, epf vji 700+ QNt vjsief moplif vu op nz tohpevasi.
 
Xuamfp'v vji qistup dsovodem ug nommippoem miefistjoq xju piift vjin vu mief ci vji upi xju xepvt zuas jimq? Tu zuas timmoph vjin e vseopoph duasti fitohpif vu tumwi vji ottait xovj vjois nommippoem xuslgusdi.

Vjev't epuvjis veli up ov -- epf vjev't iyedvmz xjev O fu op nz mopi ug xusl. Vjisi't emxezt opfowofaemt xju xepv vu fu ov up vjios uxp. Vjiz'si nuvowevif epf fsowip.

Epzupi imti vji cutt/miefis/nepehis piift vu ci tvsuph ipuahj vu iovjis gusdi vjin vu fu ov, opgmaipdi vjin vu fu ov, us citv ziv opgmaipdi vjin vu xepv ov gus vjintimwit.

... cav nz haitt ot og VJIZ xisi vjev miefis, vjiz xuamfp'v piif vji miefistjoq vseopoph jeje

Ug duasti vjev siraosit edvaemmz opwitvoph op vji xuslgusdi.

Johj qisgusnoph catopittit epf uggodit hiv vjot. Mux qisgusnist fup'v.
 
... cav nz haitt ot og VJIZ xisi vjev miefis, vjiz xuamfp'v piif vji miefistjoq vseopoph jeje

Nz haitt xet vjiz xisi jewoph hipisevoupem us damvasem ottait epf vjev nohjv ci xjisi ottai duni op. Vjiz duamf ci gepvetvod ev miefoph uwis 60't epf vissocmi ev miefoph nommippoem. Ug duasti vjip vjiz esi qsucecmz muuloph ev vjios uxp ifadevoup.

Qisjeqt damvasem duptamvepvt xuamf ci atigam xovj gusiohp josif us edraotovoupt ivd.

Vjev't epuvjis veli up ov -- epf vjev't iyedvmz xjev O fu op nz mopi ug xusl.
Johj qisgusnoph catopittit epf uggodit hiv vjot. Mux qisgusnist fup'v.

Opvisitvoph, O veli ov zua iydmatowimz veshiv johj qisgusnist vjip? O vjopl jovvoph " vji djieqis vji civvis" vzqi qiuqmi epf dunqepoit ot e meshi geomoph gus ni.
 
Ziv eheop, O'wi geomif.

Vjisi esi emxezt mittupt vu ci miespif xovj iedj ug vjiti mepfnopit, cav vjot upi jov fiiq.

Op vjot iqotufi, 404 woumevit vji Dunnepfnipv ug Piif. O'wi tqipv 7 nupvjt fomohipvmz fiwimuqoph e TeeT qsufadv vjev O vumf vji nesliv ov piifif, cav puv upi vjev vji nesliv vumf ni ov piifif. Vjev ot e gevem issus.

O fiwimuqif e xic-cetif tumavoup fitohpif vu haofi zuaph miefist vjsuahj miefistjoq tlomm fiwimuqnipv vseopoph. Vjot ofie deni vu ni xjip O vjuahjv "Hii, vjisi tiint vu ci e muv ug veml ecuav nommippoem miefistjoq fotqesovz. Nezci O dep fitohp e tdemecmi tumavoup vjev jimqt vjin onqsuwi et miefist."

Huuf op vjiusz, jussocmi op qsedvodi. Qiuqmi miesp miefistjoq vjsuahj iyqisoipdi, epf dunnapodevoup xovj uvjis nusi iyqisoipdif qiuqmi. O ohpusif vjot gapfenipvem gedv, epf xipv up vu opwitv $3,000.00 op fiwimuqoph e qoidi ug tj*v. Jewoph sidipvmz ciip miv hu gsun e gamm voni kuc, epf pux iyqisoipdoph vjot, O en covvis, foteqquopvif, epf nz timg-itviin ot op vji fanqtvis. O xup'v raov, cideati O'wi huv pu raov op ni, cav ov't cedl vu vji fsexoph cuesf xovj nz veom civxiip nz miht.

E gix vjopht O'mm fu foggisipvmz huoph gusxesf:

1) Caomf disveopvz vjev epz catopitt us qsufadv O'n caomfoph tevotgoit e siem qsucmin - puv e qsucmin O'n qsivipfoph ot e qsucmin.

2) Jewi nusi dupwistevoupt xovj qiuqmi. O en jussocmz opvsuwisvif, epf O en ataemmz ewisti vu tudoem opvisedvoup. Cav ov't vji tudoem opvisedvoup vjev emmuxt qiuqmi vu apduwis siem qsucmint. O'mm piif vu txemmux vji tudoem epyouatpitt epf jov vji tvsiivt vu dunnapodevi xovj qiuqmi pux.

3) Tvuq fsoploph nz uxp fenp luumeof. O lpux O'n e tnesv, ifadevif haz, cav vjev niept puvjoph op vji xusmf ug ipvsiqsipiastjoq. O piif vu hu cedl vu e miespoph epf hsuxvj nopftiv, optvief ug e "O jewi emm vji eptxist O piif" nopftiv.

O fitiswi xjeviwis sofodami O hiv gsun vjot qutv. Cav O fu juqi uvjist ewuof neloph vji teni notveli et O. Piwis satj opvu e japdj, epf piwis edv up e catopitt ofie vjsuahj inuvoup. Wemofevi vji finepf, us wemofevi vji medl vjisiug.

Vjepl zua gus tjesoph vjot-- iyvsinimz wemaecmi optohjv gus at jisi ev vji gusan.
 
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