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Ad Fraud

Marketing, social media, advertising
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wordwarrior

wordwarrior

Bronze Contributor
Read Fastlane!
Read Unscripted!
User Power
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Feb 16, 2019
73
104
Montreal, Canada
What are your thoughts on ad fraud? The definition is fraudulent clicks/impressions/etc that presumably results in a transfer of wealth from advertisers to scammers.

The size of ad fraud has been estimated $19 billion per year.

The fight against ad fraud in 4 charts - Digiday
 
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K

Kid

Gold Contributor
Speedway Pass
User Power
Value/Post Ratio
98%
Mar 1, 2016
1,736
1,707
No one stops your direct competition to click your ads and go back to deplete your budget
and reduce Ad score.
 

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