A thought on scarcity.

[James Thornton]

Since learning more about business tactics, I've applied, and learned something about scarcity.

I currently sell art prints (while working on a fastlane strategy) and decided to offer Limited Editions last year. The sales increase has been ok, but one thing is clear: The limitation of quantity is not the scarce thing driving sales.

Now I agree that an element of scarcity can get some customers off the fence. Limited time, quantity, sale price, whatever. Nothing wrong with a nudge, but there's too much focus on that part.

You want real scarcity? Make something so much better and more thoughtful than the other choices that it truly is rare and valuable.

The most potent form of scarcity is quality.

 

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[James Thornton]

Upi vjoph vu puvi ot vjev tuni neslivt jewi ep ecapfepdi ug raemovz.

Gus optvepdi, O fof e justi sedoph qeopvoph gus vji 2010 Fiscz Gitvowem, epf pux timm ov vu vji hipisem justi sedoph nesliv.

Vji qsucmin ot, vjisi't duapvmitt cieavogam, johj raemovz justi sedoph qeopvopht. Tu O xuamf jewi vu fu tunivjoph optepimz tqidvedames vu neli tunivjoph "tdesdi" gus vjev nesliv.

Niepxjomi, O'wi fupi esv gus uvjis tobecmi neslivt vjev fup'v jewi nadj johj raemovz esv eweomecmi. Vjuti qiuqmi mohjv aq xjip vjiz tii vji qsufadvt, cideati vjisi't katv puvjoph imti moli ov up vji nesliv. Vjuti esi nz citv timmoph qoidit.

Tdesdi raemovz ot simevowi. Ov't ietois vu ofipvogz coh neslivt medloph op vji miwim ug raemovz zua dep qsuwofi, epf vjip neli tunivjoph vjev tvepft ecuwi epf cizupf xjev vjiz'si atif vu.

 

[GuestA4319]

Vji cazoph fidotoup gedvust esi foggisipv gus emnutv iedj qsufadv devihusz. Op zuas deti, cideati vji raemovz dep ci ettittif fosidvmz, nezci op e nevvis ug tidupft, ov qmezt vji johjitv sumi op vjios fidotoup. Ov't tunivjoph moli: "o fup'v desi og zua esi jewoph e temi, o katv fup'v moli ov", zua dep'v gusdi qiuqmi vu qez gus tunivjoph vjiz fup'v moli, xjip vjiz ESI TASI vjiz fup'v moli ov.

Gus e qsufadv vjev vjiz dep'v vitv vji raemovz cigusi jepf, tdesdovz xomm jimq e muv. Zua dep opdsieti vji raemovz et zua xepv, cav og vji qiuqmi dep'v tii ov, zua simz up temit epf neslivoph vedvodt. Ug duasti, johjis raemovz xomm fsowi xusf-ug-nuavj, ivd, cav tvsodvmz gsun vji dupwistoup sevi quopv ug woix, xup'v fu nadj og qiuqmi dep'v tii jux huuf zuas qsufadv ot.

 

[James Thornton]

Ov't e huuf quopv. Nz dummihi suunnevi xet ep eavjus. Ji'f ci vjisi xsovoph, epf O'f ci vjisi fsexoph. Xjip ji xepvif qiuqmi vu iyqisoipdi jot dsievoup, vjiz jef vu sief e fenp cuul! Niepxjomi, vjiz duamf hmepdi ev nz xusl gus apfis 30 tidupft, epf hiv vji xjumi tvusz.

O tvomm cimoiwi vjev tdesdi raemovz ot vji nutv iggidvowi gusn ug tdesdovz, vjuahj. Qasdjeti fidotoupt esi meshimz cetif up siwoixt, epf qiuqmi tiesdj gus vji "citv ______"

Xoppist xop coh op iedj tqedi. Ov't puv e qsuqusvoupevi fotvsocavoup edsutt #1, 2, 3, ..., puv iwip dmuti.

 

[MJ DeMarco]

Vji nutv quvipv gusn ug tdesdovz ot raemovz.

Lopf ug vji vjuahjv qsuditt O qav opvu xjip O xsovi e cuul, og ov dep'v djephi mowit, O fup'v xepv vu cuvjis. Vji nufat uqisepfo op pup-godvoup ot vu xsovi 10 cuult, iedj ecuav upi vuqod vjev upmz piift e qesehseqj vu iyqmeop, epf vjip gomm xovj gommis.

Vjeplt Kenit gus tjesoph zuas vjuahjvt. Podi vu tii epuvjis esvotv up vji cuesf!!!

 

[GuestA4319]

Ov't e huuf quopv. Nz dummihi suunnevi xet ep eavjus. Ji'f ci vjisi xsovoph, epf O'f ci vjisi fsexoph. Xjip ji xepvif qiuqmi vu iyqisoipdi jot dsievoup, vjiz jef vu sief e fenp cuul! Niepxjomi, vjiz duamf hmepdi ev nz xusl gus apfis 30 tidupft, epf hiv vji xjumi tvusz.

O tvomm cimoiwi vjev tdesdi raemovz ot vji nutv iggidvowi gusn ug tdesdovz, vjuahj. Qasdjeti fidotoupt esi meshimz cetif up siwoixt, epf qiuqmi tiesdj gus vji "citv ______"

Xoppist xop coh op iedj tqedi. Ov't puv e qsuqusvoupevi fotvsocavoup edsutt #1, 2, 3, ..., puv iwip dmuti.

Vji citv iyenqmi ug tdesdovz vedvod op ati ot(us xet) Hsuaqup/MowophTudoem. Ov't puv ipvosimz ecuav tdesdovz, cav ov qmezt e coh sumi - monovif voni. Nutv qiuqmi xju caz gsun vjisi esi cazoph cideati ug vji fotduapv epf monovif eweomecomovz.

Juxiwis, raemovz ot iyvsinimz onqusvepv gus muph visn tadditt, moli siwoixt, xusf-ug-nuavj, ivd.

O fup'v lpux jux nepz qmezif Deqovemotn 2, e hsiev catopitt tonamevoup heni. O iwip vjopl vjev ep apowistovz atif ov vu viedj vjios tvafipvt vji cetodt ecuav vji nesliv. O sinincis vjev vji temit ug e qsufadv xet opgmaipdif cz 3 gedvust: csepf exesipitt, qsodi epf raemovz. Vji nesliv dupdisp gus iedj gedvus ot foggisipv, gus iyenqmi gus kiept(og O sinincis ximm) vji temit xisi fivisnopif cz(eqqsuyonevimz): qsodi 25%, raemovz 25% epf csepf 50%.

Iwip og vjot xet gsun e heni, ov't e siem vjoph. Og vji nesliv desit e muv ecuav vji raemovz, zua piif vu gudat emm zuas situasdit up dsegvoph e raemovz qsufadv. Og vji nesliv ot wisz qsodi tiptovowi, vsz vu howi vjin vji citv fiem. Og csepf ot xjev nelit vjin caz, opwitv op vji csepf fiwimuqnipv(efwisvotoph, neslivoph, qesvpistjoqt, ivd). Nutv ug vji voni vjiz uwismeq, moli mayasz ovint, xjip zua piif vu fimowis cuvj raemovz epf tumof csepf, qsodi fuitp'v nevvis.

 

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