Hi @Sanj Modha excellent thread I've read every word. Thank you for your contribution. I look forward to being able to give back some day.
I am working on product bundling similar to mancrates.com for a niche market that is not being served at all but I wanted to test the market and build an email subscriber list before diving into sourcing/fulfillment.
To keep this short, my plan is to build a shopify page along with social meda pages. Run FB ads, contests(give away around 10 pre-production boxes, drive traffic to my shopify landing page to build a subscriber list. When I am comfortable with my numbers I will start the sourcing/fulfillment and gets things underway.
With this plan, I will be driving traffic to a shopify with no stock. Will this turn people off? Is there a better way to gain confidence in this type of market?
I don't think so. People are happy to pre-order as long as you are transparent with the model, shipping times, what they can expect etc. Just be honest and it's how Kickstarter works - you are funding an idea.
We take orders even though items are out of stock. Sure, the conversion rate will drop but our product descriptions will reflect the new shipping times. I also think it adds more social proof since seeing items 'out of stock' is always a good sign to me when I'm buying.
BTW - nice website
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