AllenCrawley
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"45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device, details GroupM Next in an August 2012 report. At a discount of 5%, 60% of customers would leave, while at an 80% discount, 87% of shoppers would be moved to abandon the store. The research also indicates that the trend is similar for dollar amounts: when the difference is more than $5.00, a majority of most customers said they would leave the store."
45% of Customers Influenced to Ditch Store by 2.5% Online Discount
45% of Customers Influenced to Ditch Store by 2.5% Online Discount
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