So I have a SaaS company (MCi Methods). I have been going back and forth about the value of 30 day free trials.
I know that a lot of SaaS companies offer the 30 day free trials. I feel that for us it may not be the best thing. Our software is configurable and can be tailored to meet an auto shop's specific needs (we provide software to independent auto shops). We can handle lube shops, detailers, window tinting, conventional repair shops, diesel repair, and heavy equipment, but we need to set things up and training is an issue. We have not really had too many shops take advantage of the 30 day free, some sign up, but never really use the software...frustrates me.
An approach that works pretty well is second month free. This way we get buy in from the customer, they pay for the first month, this includes training and professional services to ensure their system is configured properly.
I am just not sold on giving things away free. I think customer's may fail to see the true value in the product or service. By charging something, you get the customer's attention and filter out tire kickers (people really not serious in a purchase).
Does anyone else have any experience or thoughts on this?
PS...please don't all go sign up to check it our
I know that a lot of SaaS companies offer the 30 day free trials. I feel that for us it may not be the best thing. Our software is configurable and can be tailored to meet an auto shop's specific needs (we provide software to independent auto shops). We can handle lube shops, detailers, window tinting, conventional repair shops, diesel repair, and heavy equipment, but we need to set things up and training is an issue. We have not really had too many shops take advantage of the 30 day free, some sign up, but never really use the software...frustrates me.
An approach that works pretty well is second month free. This way we get buy in from the customer, they pay for the first month, this includes training and professional services to ensure their system is configured properly.
I am just not sold on giving things away free. I think customer's may fail to see the true value in the product or service. By charging something, you get the customer's attention and filter out tire kickers (people really not serious in a purchase).
Does anyone else have any experience or thoughts on this?
PS...please don't all go sign up to check it our
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