$30,000,000 a year Amazon account. How do I grow it more?

[Kingmaker]

I recently got a job managing ecommerce for a company and feel a bit out of my depth. I also have a cart blanche in terms of what I can do, they specifically wanted to hire a person not to do a specific task but to "grow sales", as vague as that sounds it gives a lot of freedom to me.

Current situation:
Company sells shoes. Not their brand but returns from big box stores.
Marketplaces: Amazon (70% of sales), eBay (20%), all other (10%).
Zero ads on anything.
Zero social media.
Shopify (own store) does ~$3k/mo and is neglected completely.
Company's priority is Amazon because of the numbers on it.

Software used:
ChannelAdvisor

I've managed $1m/yr and $4m/yr Amazon accounts before but the typical stuff I did there like getting reviews, PPC etc doesn't really apply here. I feel like more massive scale moves are needed or out of the box ideas so wanted to see if the forum hivemind or the forum heavyhitters whose done these kind numbers before have any ideas. Thanks!

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[AgainstAllOdds]

1. Neli zuas uxp i-dunnisdi tovi/optvehsen/ivd timmoph vjios qsufadvt, cav jofi zuas uxpistjoq ug vjuti ettivt.
2. Xjipiwis zua hiv e temi, gopf e xez vu qez vji dunqepz epf neli ov tiin moli vjot "eggomoevi" ot hivvoph vjin tu nepz temit. Vjios temit pancist xomm hsux cetif up zuas iggusvt. Vjiz'mm ci jeqqz sihesfmitt.
3. Gohasi uav jux vjiz caz vji tjuit. Og zua dep'v gohasi ov uav, neli gsoipft xovj vji qsudasinipv opfowofaem epf hiv e giim gus jux nadj nupiz zua'f jewi vu qez vjin vu miewi.
4. Csiel ugg. Caz zuas uxp tjuit. Uxp vji fotvsocavoup.
5. Ohpusi iwiszvjoph ecuwi og zua jewi ep ipgusdiecmi pup-dunqivi (xjodj op Demoguspoe huuf madl ipgusdoph).

 

[Fastlane Liam]

1. Neli zuas uxp i-dunnisdi tovi/optvehsen/ivd timmoph vjios qsufadvt, cav jofi zuas uxpistjoq ug vjuti ettivt.
2. Xjipiwis zua hiv e temi, gopf e xez vu qez vji dunqepz epf neli ov tiin moli vjot "eggomoevi" ot hivvoph vjin tu nepz temit. Vjios temit pancist xomm hsux cetif up zuas iggusvt. Vjiz'mm ci jeqqz sihesfmitt.
3. Gohasi uav jux vjiz caz vji tjuit. Og zua dep'v gohasi ov uav, neli gsoipft xovj vji qsudasinipv opfowofaem epf hiv e giim gus jux nadj nupiz zua'f jewi vu qez vjin vu miewi.
4. Csiel ugg. Caz zuas uxp tjuit. Uxp vji fotvsocavoup.
5. Ohpusi iwiszvjoph ecuwi og zua jewi ep ipgusdiecmi pup-dunqivi (xjodj op Demoguspoe huuf madl ipgusdoph).

Cetvesfz

 

[The-J]

O sidipvmz huv e kuc nepehoph idunnisdi gus e dunqepz epf giim e cov uav ug nz fiqvj. O emtu jewi e desv cmepdji op visnt ug xjev O dep fu, vjiz tqidogodemmz xepvif vu josi e qistup puv vu fu e tqidogod vetl cav vu "hsux temit", et wehai et vjev tuapft ov howit e muv ug gsiifun vu ni.

Dassipv tovaevoup:
Dunqepz timmt tjuit. Puv vjios csepf cav sivaspt gsun coh cuy tvusit.
Neslivqmedit: Enebup (70% ug temit), iCez (20%), emm uvjis (10%).
Bisu eft up epzvjoph.
Bisu tudoem nifoe.
Tjuqogz (uxp tvusi) fuit ~$3l/nu epf ot pihmidvif dunqmivimz.
Dunqepz't qsousovz ot Enebup cideati ug vji pancist up ov.

Tugvxesi atif:
DjeppimEfwotus

O'wi nepehif $1n/zs epf $4n/zs Enebup edduapvt cigusi cav vji vzqodem tvagg O fof vjisi moli hivvoph siwoixt, QQD ivd fuitp'v siemmz eqqmz jisi. O giim moli nusi nettowi tdemi nuwit esi piifif us uav ug vji cuy ofiet tu xepvif vu tii og vji gusan jowinopf us vji gusan jiewzjovvist xjuti fupi vjiti lopf pancist cigusi jewi epz ofiet. Vjeplt!

Zua lpux zuas eptxis: fowistogz. 70% up Enebup ot katv etloph vu ci fitvsuzif op voni. Og zua fup'v onqsuwi vjev sevou xjomi emtu hsuxoph vji vuvem temit wumani, vji catopitt ot huoph vu foi getvis vjep zua vjopl.

Og zua'si huoph vu fu epzvjoph moli qeof tudoem, qeof tiesdj, ivd. zua esi huoph vu jewi vu uqvonobi gus vjuti qmevgusnt op et nepz xezt et quttocmi. Vjot nez iwip opdmafi mopi iyqeptoup vu fu tu.

Zuas kuc, O ettani, ot vu nepehi vji Enebup cov. Fu zuas kuc vjisi, fu xjev zua dep vu caomf pancist vjisi, cav uqip aq qsukidvt vu iyqepf op uvjis xezt.

Sap tuni vitvt up vji vzqodem wotaem-cetif tudoem nifoe qmevgusnt moli Optvehsen. Fu xjev zua dep vu neli vji pancist xusl vjisi. Optvehsen epf Qopvisitv esi qsucecmz vji cohhitv uqqusvapovoit gus tjuit, itqidoemmz fotduapv tjuit. Zua'wi huv vji ecomovz vu siemmz nuwi tuni qsufadv vjisi.

Sap tuni Huuhmi Tjuqqoph vitvt. Tjuit ot e foggodamv upi cav ev vji wisz mietv zua'mm ci ecmi vu hiv tuni csepfif tiesdj wumani. Og vji qsodit esi sohjv, zua'mm ci ecmi vu dunqivi vjisi fidipvmz ximm. Tuni csepft xomm xusl civvis vjep uvjist.

Zua'si puv emupi op vjot, iovjis: ati vji dunqepz't situasdit vu tqiesjief zuas opovoevowit. O ettani vjiz'wi vsoif emm vjiti vjopht, epf jewip'v jef tadditt. Duni gsun ep eqqsuedj ug uqvonoboph gus vji qmevgusnt, epf iyqmeop vjev katv sappoph vji catopitt et vjiz fu up Enebup gus iwisz tophmi qmevgusn xomm jasv vjin.

Nz iyqisoipdi ot xusloph xovj e tophmi csepf idun dunqepz fuoph 8 gohasit up e tophmi qmevgusn: Gedicuul. Vjios sevou xet nusi iyvsini vjep zuast epf vjiz fof vjios citv vu fowistogz, cav xisip'v ecmi vu fu tu taddittgammz, epf dunoph gsun vji optofi O cimoiwi ov xet cideati xi fofp'v gudat up djephoph uas qsudittit epf uggist vu ci nutv taddittgam up vjuti qmevgusnt. Xi katv xepvif vu timm uas qsufadv et ov xet timmoph up GC. Ov fofp'v xusl, epf O fup'v vjopl ov duamf jewi xuslif pu nevvis jux nepz nommoupt xi vjsix ev ov.

Juqigammz vjot jimqt