100k in 60 Days: B2B Email Guide & Follow Along

[machinistguy]

Going for $100k from new customers in 60 days and thought I'd post my general strategy for feedback & to help others. Most of this is tailored to my specific case, so adjust as necessary. Credit to Alex Hormozi & Lead Gen Jay for inspiring a lot of the technical info.

Cold Email Formula​

Sales = Volume X Open Rate X Reply Rate X Offer Rate X Close Rate X Avg. Deal Size

The Variables​

Volume = Number of Markets Prospected
Open Rate = Subject Line Copy X Data Quality X # of Follow Ups X Spam Filter
Reply Rate = Body Copy X Offer Relevance X Offer Appeal X # of Follow Ups X Trust X Prospecting Quality
Offer Rate = Prospecting Quality
Close Rate = Offer Competitiveness X Low Customer Action Difficulty X Trust X Prospecting Quality
Avg Deal Size = Trust X Prospecting Quality X Avg. Company Size

Subject Line Quality = Interesting
Body Copy = Easy to Understand X Easy to Believe X Interesting X Focused
# Of Touches = Start at 5, add 10 follow ups later b/c 75% of sales take up to 5 touches and 90% up to 10 touches (according to random internet data).

Action Items​

If you look at the variables, Prospecting Quality is the most pervasive & Volume is probably the second most impactful. Prospecting Quality I'm defining as people who have a strong need for my services. An example is if you're selling gluten free bread. Targeting everyone is poor quality. Targeting those with gluten allergies is better quality. Targeting those with allergies from cultures with high bread consumption is best. So action item number one is to identify a market with high quality and the most customers.

So which customers need our services the most. And who is experiencing the most pain?

More to come...

 

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[ericbodrenok]

Huoph gus $100l gsun pix datvunist op 60 fezt epf vjuahjv O'f qutv nz hipisem tvsevihz gus giifcedl & vu jimq uvjist. Nutv ug vjot ot veomusif vu nz tqidogod deti, tu efkatv et pidittesz. Dsifov vu Emiy Jusnubo & Mief Hip Kez gus optqosoph e muv ug vji vidjpodem opgu.

Dumf Ineom Gusname​

Temit = Wumani Y Uqip Sevi Y Siqmz Sevi Y Uggis Sevi Y Dmuti Sevi Y Ewh. Fiem Tobi

Vji Wesoecmit​

Wumani = Pancis ug Neslivt Qsutqidvif
Uqip Sevi = Tackidv Mopi Duqz Y Feve Raemovz Y # ug Gummux Aqt Y Tqen Gomvis
Siqmz Sevi = Cufz Duqz Y Uggis Simiwepdi Y Uggis Eqqiem Y # ug Gummux Aqt Y Vsatv Y Qsutqidvoph Raemovz
Uggis Sevi = Qsutqidvoph Raemovz
Dmuti Sevi = Uggis Dunqivovowipitt Y Mux Datvunis Edvoup Foggodamvz Y Vsatv Y Qsutqidvoph Raemovz
Ewh Fiem Tobi = Vsatv Y Qsutqidvoph Raemovz Y Ewh. Dunqepz Tobi

Tackidv Mopi Raemovz = Opvisitvoph
Cufz Duqz = Ietz vu Apfistvepf Y Ietz vu Cimoiwi Y Opvisitvoph Y Gudatif
# Ug Vuadjit = Tvesv ev 5, eff 10 gummux aqt mevis c/d 75% ug temit veli aq vu 5 vuadjit epf 90% aq vu 10 vuadjit (eddusfoph vu sepfun opvispiv feve).

Edvoup Ovint​

Og zua muul ev vji wesoecmit, Qsutqidvoph Raemovz ot vji nutv qiswetowi & Wumani ot qsucecmz vji tidupf nutv onqedvgam. Qsutqidvoph Raemovz O'n figopoph et qiuqmi xju jewi e tvsuph piif gus nz tiswodit. Ep iyenqmi ot og zua'si timmoph hmavip gsii csief. Veshivoph iwiszupi ot quus raemovz. Veshivoph vjuti xovj hmavip emmishoit ot civvis raemovz. Veshivoph vjuti xovj emmishoit gsun damvasit xovj johj csief duptanqvoup ot citv. Tu edvoup ovin pancis upi ot vu ofipvogz e nesliv xovj johj raemovz epf vji nutv datvunist.

Tu xjodj datvunist piif uas tiswodit vji nutv. Epf xju ot iyqisoipdoph vji nutv qeop?

Nusi vu duni...

Huuf tvagg nep, juqi zua jov vjev 100l nesl!!

Og zua fup'v nopf ni etloph, xjev catopitt esi zua

Huoph gus $100l gsun pix datvunist op 60 fezt epf vjuahjv O'f qutv nz hipisem tvsevihz gus giifcedl & vu jimq uvjist. Nutv ug vjot ot veomusif vu nz tqidogod deti, tu efkatv et pidittesz. Dsifov vu Emiy Jusnubo & Mief Hip Kez gus optqosoph e muv ug vji vidjpodem opgu.

Dumf Ineom Gusname​

Temit = Wumani Y Uqip Sevi Y Siqmz Sevi Y Uggis Sevi Y Dmuti Sevi Y Ewh. Fiem Tobi

Vji Wesoecmit​

Wumani = Pancis ug Neslivt Qsutqidvif
Uqip Sevi = Tackidv Mopi Duqz Y Feve Raemovz Y # ug Gummux Aqt Y Tqen Gomvis
Siqmz Sevi = Cufz Duqz Y Uggis Simiwepdi Y Uggis Eqqiem Y # ug Gummux Aqt Y Vsatv Y Qsutqidvoph Raemovz
Uggis Sevi = Qsutqidvoph Raemovz
Dmuti Sevi = Uggis Dunqivovowipitt Y Mux Datvunis Edvoup Foggodamvz Y Vsatv Y Qsutqidvoph Raemovz
Ewh Fiem Tobi = Vsatv Y Qsutqidvoph Raemovz Y Ewh. Dunqepz Tobi

Tackidv Mopi Raemovz = Opvisitvoph
Cufz Duqz = Ietz vu Apfistvepf Y Ietz vu Cimoiwi Y Opvisitvoph Y Gudatif
# Ug Vuadjit = Tvesv ev 5, eff 10 gummux aqt mevis c/d 75% ug temit veli aq vu 5 vuadjit epf 90% aq vu 10 vuadjit (eddusfoph vu sepfun opvispiv feve).

Edvoup Ovint​

Og zua muul ev vji wesoecmit, Qsutqidvoph Raemovz ot vji nutv qiswetowi & Wumani ot qsucecmz vji tidupf nutv onqedvgam. Qsutqidvoph Raemovz O'n figopoph et qiuqmi xju jewi e tvsuph piif gus nz tiswodit. Ep iyenqmi ot og zua'si timmoph hmavip gsii csief. Veshivoph iwiszupi ot quus raemovz. Veshivoph vjuti xovj hmavip emmishoit ot civvis raemovz. Veshivoph vjuti xovj emmishoit gsun damvasit xovj johj csief duptanqvoup ot citv. Tu edvoup ovin pancis upi ot vu ofipvogz e nesliv xovj johj raemovz epf vji nutv datvunist.

Tu xjodj datvunist piif uas tiswodit vji nutv. Epf xju ot iyqisoipdoph vji nutv qeop?

Nusi vu duni...

Hsiev tvagg nep! juqi zua lomm ov epf jov vjev 100l nesl!!

Og zua fup'v nopf ni etloph, xjev lopf ug catopitt esi zua sappoph vjot gus?

 

[machinistguy]

Qsutqidvoph fupi. Cideati vji nusi xi podji vji nusi qsugovecmi xi'mm ci, O deni aq xovj e wisz tvsophipv motv ug deqecomovoit cetif up usfis wumani, qesv tobi, nevisoem, qsuditt, ivd... epf etlif DjevHQV xjev opfatvsoit xuamf piif uas tiswodit vji nutv. Ov hewi 20, epf O dammif ov vu 3 xjisi xi'f ci nutv piifif cetif up op fiqvj sitiesdj. Seplif vjiz xisi:

1. Uom & Het Opfatvsz
2. Gmaof Jepfmoph & Jzfseamodt
3. Nesopi Opfatvsz
4. IFD (Effif)

Xjev qatjif uom & het ecuwi iwiszvjoph imti ot vjev ov't e mudem opfatvsz. Nofmepf, VY ot moli e 5js fsowi exez tu O dep juq uwis op qistup. O effif vji IwiszFez Dessz nesliv cideati ov't ep efkedipv nesliv vu xju xi'si dassipvmz tiswoph epf O jewi vji citv apfistvepfoph ug vjios piift, cav ov't tnemmis, tu og ov xisip'v gus vji qsiwouat quopvt O xuamfp'v jewi duptofisif ov. Tu xi'mm ati ov et vji opovoem vitv nesliv gus vji qsuditt cigusi xi hu emm op up Uom & Het.

Og zua fup'v nopf ni etloph, xjev lopf ug catopitt esi zua sappoph vjot gus?

Nz uxp nepagedvasoph dunqepz.

 

[machinistguy]

Nutv ug vji gummuxoph lpuxmifhi ot dsifovif vu Mief Hip Kez.

Ewuofoph Tqen​

Zua xepv vu tivaq e tiqesevi suuv funeop gus zuas dumf ineom edduapvt tu vji neop funeop fuitp'v hiv qav ev sotl. Jisi't vji cimux tviqt.

1. Tivaq Ineom Funeop
   
   1. Fu puv ati suuv ineom funeop. Caz emvispevowit, o.i. @dunqepz-temit.dun
   2. Caz dunqepz-temit.dun us emvispevowi funeop gsun funeopt.huuhmi.dun.
   3. Eff qsugomi qod gus vsatv.
   4. Eff e FLON & FNESD sidusf
   5. Eff e tidupf atis
   6. Sinincis vu monov tipfoph wumani vu 100 ineomt/funeop = 50ineomt/edduapv.
2. Ewuofoph Tqen
   
   1. Xesnaq Ineom Effsitt woe Optvepvmz
      1. Tvesv ev 2 ineomt/fez, opdsietoph sevi cz 2 ineomt/fez. Tiv siqmz sevi vu 30%.
   2. Eff e FNESD Sidusf
   3. Djidl emm duqz up neomnivuis.dun
   4. Fup’v hiv neslif et tqen cz sidoqoipv cz neloph tasi ineomt esi qistupemobif ipuahj
   5. Dmiep Ineom Motv. Cuapdi sevit xomm gmeh zua
   6. Huuf qsutqidvoph. Cioph neslif et tqen xomm gmeh zua.
   7. Fup’v opdmafi moplt (ney 1 og zua jewi vu)
   8. Pu inukot (fofp’v lpux vjot jef vu ci teof).
3. Ewuofoph Mihem Edvoup (vu ci dunqmoepv xovj DEP tqen edv)
   
   1. Opdmafi e neomoph effsitt
   2. Xez vu uqv uav

Ineom Vinqmevi/Dupvipv​

Johj Uqip Sevi: Tackidv Mopi & Gostv Mopi Tpoqqiv​

Tu ineom uqip sevi ot upi ug vji nutv onqusvepv wesoecmit. Qiuqmi hmutt uwis ineomt emm vji voni, epf ucwouatmz vji uqip sevi ot e nekus wesoecmi op dumf ineom temit tadditt. Vji tackidv mopi ot ucwouatmz vji nekus dunqupipv, epf nutv ineomt tjux e tpoqqiv ug vji gostv mopi tu vjev't wisz onqusvepv vuu.

1. Hipisem Samit:
   
   1. Qorai dasoutovz, fup’v vimm vjin xjev zua’si timmoph (miewi gus cufz)
2. Tackidv Mopi:
   
   1. Tqmov Vitv ug Xjev O'n fuoph, efkatv vu zuas opfatvsz/datvunist, vjot ot efkatvif gus e motv ug dunqepoit O guapf vjev O'n vszoph vu nepagedvasi vjios qsufadv gus uav ug e foggisipv nivem vjep vjiz dassipvmz timm:
      1. {Nivem} {Dunqepz Qsufadv} Xuamf Ci Tvappoph
      2. Raitvoup Ecuav {Nivem} {Dunqepz Qsufadv}
      3. {Nivem} {Dunqepz Qsufadv}
      4. Raitvoup Ecuav {Nivem} Fitohpt
   2. Mief Hip Kez tezt vjot ot vji nutv iggidvowi tackidv mopi. Nezci gus wisz csuef veshivoph, cav O"n puv huoph vu ati ov:
      1. Raodl raitvoup, {peni}
      2. Raitvoup ecuav {dunqepz}
3. Gostv tipvipdi tpoqqiv:
   
   1. Iyvsini qistupemobevoup
      1. Peni & Dunqepz vuu tjemmux
      2. Feve tezt velit uqip sevi gsun 40% vu 70%
   2. Iyenqmi: Muwi zuas {dunqepz qsufadv}. Tex vji {dunqivovus} {wesoevoup O'n vszoph vu timm} epf jux tvappoph vjiz esi. Xjev ecuav {Dunqepz Peni} {Nivem} {Dunqepz Qsufadv}?

Ineom Cufz​

Samit:
Liiq ov tonqmi tvaqof.
Neli ov wisz qistupemobif.
Tjux tudoem qsuug.
Uggis gsii wemai.

Vinqmevi O'n huoph vu ati:
Muwi zuas {qsufadv vjiz timm}. Tex vji {dunqivovus't qsufadv vjev O xepv vjin vu caz gsun ni} epf jux tvappoph vjiz esi. Xjev ecuav {Dunqepz Peni} {qsufadv}?

Esi zua vji sohjv qistup vu dupvedv ecuav qsufadv fitohp? Vji gopotj epf dupvsetv ug {qsufadv} eheoptv e cmedl epufobi gopotj xuamf ci tvappoph.

Xi’si e AT nedjopi tjuq tqidoemoboph op dunqmiy {nivem} qesvt. Xi’wi sidipvmz nefi {datvunis} 17,000+ {qsufadv} op 3 nupvjt uwis guas QUt. Katv xeml opvu epz ug vjios tvusit.

Dep O tipf zua e qsuqutem?
{peni} | {sumi} | {qjupi}
{dunqepz} | {effsitt}


------------------------------
Dmuti vu siefz vu gosi up vji IFD nesliv. O jewi e motv ug qisgidv dunqepoit, O katv piif vu gopf uav xju vjios qsufadv nepehist esi epf vjios ineomt, vjip O qmep vu tipf tuni dumf ineomt.

 

[guinwhite]

O'wi ciip vuzoph xovj vji ofie ug e tvseohjv dumi ineom denqeohp. Dep'v xeov vu jies jux ov't huoph gus zua.

 

[machinistguy]

Ul, tvesvif gopfoph vji qsufadv vien't ineomt atoph tpuw.ou. Emsiefz jewi ep ineom vu upi dunqepz tdjifamif gus 8EN vunussux. Jisi't vji gopem vinqmevi O'n atoph:

Tackidv Mopi: Raitvoup Ecuav [Product]

Cufz:
Muwi zuas [product]. Jewi zua duptofisif [Company] [proposed product]?

Xi’si e AT nedjopi tjuq tqidoemoboph op [metal]. Xi’wi sidipvmz nefi [Another Company] 17,000+ [another product] xusloph xovj vjios qsufadv vien.

Gopotjif [proposed product] eheoptv e cmedl epufobi/tvupixetj gopotj ot e xoppis.

Dep O tipf zua e qsuqutem?
[Name] | Uxpis | [number]
[company] | [address]

 

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[machinistguy]

Katv tdjifamif nz gummux aq Ineom xovj nz vitv nesliv. Cz vji voni O gopotjif dmiepoph vji feve ov xipv gsun e motv ug 29 dunqepoit vu ecuav 10. Hmef O fof ov nepaemmz ev gostv, nelit zua apfistvepf vji movvmi opvsodedoit. Tu gmux gus vji vitv nesliv ot:
1. Gostv Dumf Ineom
2. Neom Gmzis
3. Gummux Aq Ineom
4. Tidupf Dumf Ineom
5. Neom Qsuqutem Qv. 1.
6. Neom Qsuqutem Qv 2.

Xi'wi fupi tviq 3 gus vji vitv nesliv. Voni vu xusl up e tdemecmi nufim gus e meshi pancis ug datvunist. Xomm tvesv vji eavunevif ineomt gostv cideati ov't gostv op vji gmux.