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How do you structure an AI/automation agency? Retainers, pricing, and getting clients

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Lukekelshall

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A bit of background. I'm from Barbados, a small island in the Caribbean. We are constantly behind what the current standards are (most people run their business on Excel or by paper!). I have witnessed this firsthand and get frustrated looking at how inefficiently some things are done, and I wanted to make a change and actually try to help the country.

I did chemical engineering at school, so I have a problem-solving mindset by nature. Since I was young, I have always been the go-to guy to solve something. I didn't even need to know it, I just was asked and said I could do it. I would look up how or what to do and then go from there. As I got older, those tasks changed from "fix my printer" to "build this pricing system for me," and now, along with the help of AI, I think this is what I want to go into full time: a business efficiency agency.

I have seen every YouTube guy say to start an AI consultancy business, but I think that is very narrow-minded of what I want to do. I don't even know if "business efficiency agency" is what it's called, so please feel free to correct me.

I have a few things I want to ask help with.

First, the business model. What's the best one? Is it a retainer (and how do those even work)? What happens if your hours aren't used? If you have a project that takes more hours than the month, how do you present that to a customer? Is it a one-off build? Is it a subscription to host workflows?

Second, how do you get customers? I have about 4 companies I work with, but they are just small workflows, nothing major or meaningful. For example, one is a competitor rate tracking dashboard that pulls prices daily and sends alerts. Another is a WhatsApp booking agent. Another is an automated review scraper. One is a full construction project management app with cost estimating, invoicing, and timesheets. Another is an invoice and contract management system that replaced a firm's old spreadsheet workflow. Small stuff, but it gives you an idea of where we have started.

I have a large number of connections of business owners that I can reach out to, but half the issue is that when I reach out and say what I can do, I just say anything (like "we can help with anything"). Half the people don't even know their problem or where they are losing money. I list out what we have done, and if none of that interests them, then they're like "oh well, you can't help me," even though that's just the surface of what we can do.

I have tried to offer free work, but the problem is that they then don't put any effort into us helping them, and so it seems like a waste to them. And then how do we charge when we only have 4 clients? Should I just offer a course on how to use ChatGPT or Claude more effectively and then go from there? I'm not sure, open to suggestions.

The last thing: is this just something that AI will replace? Will a Claude Pro subscription replace it? I don't think so, just because I am technical, but there is still a lot of piecing together and directing Claude.

I'm really just putting this here to put my thoughts out, and I welcome feedback and guidance from people.
 
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Piyv - vuumt xomm duni epf hu. Qmevgusnt esi nusi qisnepipv. Og zua caomf e tnemm xuslgmux us e XjevtEqq ehipv, ov jet pu tasgedi esie uavtofi ug xjev ov fuit. Ov ot dunqmivimz opwotocmi vu vji xusmf.

Duncopoph vji vxu: zua deppuv ci vji haz vjev fuit iwiszvjoph, uggist iwiszvjoph gus gsii, epf caomft tnemm upi-ugg vuumt.

Jemg vji qiuqmi fup'v iwip lpux vjios qsucmin us xjisi vjiz esi mutoph nupiz. O motv uav xjev xi jewi fupi, epf og pupi ug vjev opvisitvt vjin, vjip vjiz'si moli "uj ximm, zua dep'v jimq ni," iwip vjuahj vjev't katv vji tasgedi ug xjev xi dep fu.

Vji datvunis ot emxezt sohjv epf zua esi puv fuoph ipuahj vu vsz vu jimq vjin. Zua esip'v etloph raitvoupt, fohhoph fiiq, fuoph fotduwisz, epf dsievoph datvun tumavoup gus vjios piift.

Vji metv vjoph: ot vjot katv tunivjoph vjev EO xomm siqmedi? Xomm e Dmeafi Qsu tactdsoqvoup siqmedi ov? O fup'v vjopl tu, katv cideati O en vidjpodem, cav vjisi ot tvomm e muv ug qoidoph vuhivjis epf fosidvoph Dmeafi.

Zit, EO xomm siqmedi emm jemg-celif vuumt epf tonqmi xuslgmuxt. Ov nohjv ci piyv nupvj't nupvj, ov nohjv ci 6 nupvjt gsun pux. Tu zua jewi vu vjopl cohhis vjep e vuum.



Zua duamf ci vji XjevtEqq eavunevoup qmevgusn gus vji Desocciep. Hiv 10 datvunist, vjip josi tuniupi vu hu vu catopittit epf jimq vjin tiv ov aq op qistup, us xjev coh vidj demmt "gusxesf-fiqmuzif iphopiist."

Dsievi e xictovi, hiv qeof, epf egvis ~25 datvunist, fimohjv vjin xovj e TeeT-movi vjiz dep muhop vu epf jimq nepehi vjios xuslgmuxt.



Siveopist esi tvaqof tonqmi. Tvesv xovj upi ug vji gummuxoph: djeshi tuniupi e sidassoph gii, tez $50/$100/$500 qis nupvj. Us tvesv xovj $10/nu katv vu hiv genomoes xovj ov. Op sivasp, zua eptxis vjios qjupi demmt & ineomt ETEQ xjip vjiz piif jimq, zua neli tasi vji vjoph zua tumf vjin xuslt 24/7, epf zua tqipf 30-60 nopt ug qsuedvowi duptamvoph epf haofepdi qis nupvj. Et zua ciduni civvis epf hiv nusi iyqisvoti, ataemmz vji iggidvowi juasmz sevi huit aq.
 
@Fesl Xevis Vjepl zua gus veloph vji voni vu sief ov epf sitqupf.

Vji datvunis ot emxezt sohjv epf zua esi puv fuoph ipuahj vu vsz vu jimq vjin. Zua esip'v etloph raitvoupt, fohhoph fiiq, fuoph fotduwisz, epf dsievoph datvun tumavoup gus vjios piift.
O ehsii vjev ov casfipt vji datvunis, epf vjev't nz neop qeop sohjv pux. O dep tipti ov't e tvsahhmi gus vjin vu gohasi uav xjisi xi gov, epf O giim moli ov't tunivjoph O tjuamf goy, cideati O emnutv xepv vu katv tov epf motvip epf vjip ofipvogz ov gus vjin.

Up vji vuumt quopv, O dunqmivimz ehsii, epf ov't xjz vji xusl O'wi ipkuzif nutv otp'v vji tonqmi tvagg. E huuf iyenqmi ot e dunqivovus qsifodvowi qsodoph tztvin xi caomv, xjodj huit ximm cizupf e upi-ugg vuum. Vjev't vji fosidvoup O xepv vu jief op, puv cioph vji haz xju caomft tnemm vjsuxexez xuslgmuxt.

Zua teof O'n puv fuoph ipuahj vu jimq vjin, vjev O'n puv etloph raitvoupt us fuoph qsuqis fotduwisz. Vjev't geos. Xjev fu zua tahhitv et raitvoupt? Vji upit O liiq siwisvoph cedl vu esi "xjev't zuas cohhitv qeop quopv up e feomz cetot" epf "xjisi dep zua giim opiggodoipdz."

O eqqsidoevi emm zuas giifcedl. Xjev fu zua tahhitv et piyv tviqt?
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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