I agree, I've been thinking about how I want to market this long-term for the past few days, at least for organic Instagram marketing.I can bet that there are people who are sensitive to certain fabrics and think it is essential that they are eco-friendly and NOT fast fashion. Perhaps provide more insights into that and share more about how other brands approach it, as well as how you do it differently?
I think the best strategy is to learn how to make cinematic, professional grade videos, but create it in a style that matches the hook storytelling structure needed for virality on short-form platforms.
Its gonna be very difficult, but I'm in it for the long-term, plus its a skill that'll be extremely useful to have.
how was the launch man?
I don't remember If I told you, my sister in law started a catholic tshirt company. She sold more than 1000 t-shirts already and did not even start the ecommerce. Only in person sales
It was good, moreso expected, I wasn't expecting to sell out or anyting, but I've made $500 so far from honestly, pretty shitty marketing.

It's also a pre-order, not the actual drop.
No idea how she did 1000 in person sales, I just hit her insta up, thanks for that.
First time actually hearing that "ding" on my phone when I get a sale at random times, its amazing, I can't imagine how million dollar brand owners feel.
I'm no expert on clothing brands. But I'll say this. Even if it appears dead with 0 sales, it's YOU who will B R E A T H E LIFE into it. Which translates into marketing and branding (and a lot of grit)
I agree, clothing brands are basically all marketing and branding, but I do want to provide real utility / value as well, since thats a deadly combo.
There's already a guy doing that: Apparel Success
I know like 10 guys off the top of my head who's doing that. I would never sell the dream of a clothing brand, I'd rather just make a big clothing brand, seems infinitely more fun.
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