I just read a little piece of sales insight by Joe Sugarman.
Joe said that the most effective way of selling an ugly and problem filled product/service is to be honest with it from the start and I think it would be obvious, no?
Anyone of you actually doing this? That is, tell the prospect from the get go about all the problems of your product/service? Then move on to the positive aspects?
I have noticed how easy life becomes when you don't have to pretend everything is perfect about anything you sell. That way the customer can make up their own mind about the things I want to sell them.
At least I can say "I told you so". This way satisfaction guarantees are not really needed either because the customers actually knew what they bought from you. A lemon.
Joe said that the most effective way of selling an ugly and problem filled product/service is to be honest with it from the start and I think it would be obvious, no?
Anyone of you actually doing this? That is, tell the prospect from the get go about all the problems of your product/service? Then move on to the positive aspects?
I have noticed how easy life becomes when you don't have to pretend everything is perfect about anything you sell. That way the customer can make up their own mind about the things I want to sell them.
At least I can say "I told you so". This way satisfaction guarantees are not really needed either because the customers actually knew what they bought from you. A lemon.
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