Myself and a friend have created a great product in an engaged niche. We have sold out of our first product and just launched our second product which has also sold out.
This has all come through our own website with limited marketing.
We are working closely with the manufacturer in the USA. We really feel like we are onto something as the product has been validated by the market and the niche is growing.
We have a few different ideas on how to start scaling the business and building the brand:
1) Content marketing via a youtube channel or a blog to establish ourselves as an authority in our niche
2)Paid advertising via facebook and Instagram to our target audience which we know very well and can target effectively
3)Continue to grow our Social following and grow organically without paid advertising
4)Create more "assets" in terms of a blog, email list, instagram etc which we can then use to leverage the sale of the company in the future to one of the bigger players
Note: Neither of us come from a direct marketing background (partner has a marketing degree) so we will be learning on the go and are looking for a good place to start in terms of learning online marketing. We dont want to outsource this as we both want to learn the skills which we can then use again in the future.
I would love to hear advice from the experienced people on here working with a physical product and selling online via an ecommerce platform.
We really want to build the brand and become an authority in this niche
This has all come through our own website with limited marketing.
We are working closely with the manufacturer in the USA. We really feel like we are onto something as the product has been validated by the market and the niche is growing.
We have a few different ideas on how to start scaling the business and building the brand:
1) Content marketing via a youtube channel or a blog to establish ourselves as an authority in our niche
2)Paid advertising via facebook and Instagram to our target audience which we know very well and can target effectively
3)Continue to grow our Social following and grow organically without paid advertising
4)Create more "assets" in terms of a blog, email list, instagram etc which we can then use to leverage the sale of the company in the future to one of the bigger players
Note: Neither of us come from a direct marketing background (partner has a marketing degree) so we will be learning on the go and are looking for a good place to start in terms of learning online marketing. We dont want to outsource this as we both want to learn the skills which we can then use again in the future.
I would love to hear advice from the experienced people on here working with a physical product and selling online via an ecommerce platform.
We really want to build the brand and become an authority in this niche
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