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Dealing with daily pressure of sales being 50% down

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Paul David

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At the moment the sales in my business are 50% down compared to last year.
This is due to a number of reasons for example, no stock on better selling SKU's due to moving suppliers, some sku's being obsolete, more competitors joining the market.

I've been in business for 13 years and the pressure never really bothered me but lately i'm really starting to feel it. It got to a point where i wouldn't log into my internet banking because i didn't want to know how little cash i had in the bank, or i wouldn't look at our daily sales because i didn't want to see how shit we performed the day before.

I am working on a daily basis to address these issues and increasing sales (i'm currently waiting for stock to arrive in 4 FBA centres across Europe and US) but i know this isn't going to change overnight. I just feel this weight pushing down on my shoulders. I'm starting to feel like no matter what i seem to do or as hard i try it's not going to work out for me. I'm feeling very anxious especially at night time and i know that i'm just bottling everything up when really i feel like running a million miles away.

It's a horrible feeling that i am carrying around with me each and every day. It's like no matter what i am doing the worry is always there in the background that i'm losing my business and going to end up with a shit load of debt if i don't turn things around.

A while back i was always confident that i would end up achieving my goals no matter what, over the last few years that's evaporated and i need to get that faith in myself back somehow asap.
 
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Et muph et zua'si xusloph, efkatvoph, epf efeqvoph et citv zua dep, vjev't emm zua dep fu. Og zua fup'v iwip cimoiwi op ov, jux dep epzupi imti? Djenqoup zuas deati, neli ov duapv, nesliv ov moli ov't zuas mowimojuuf epf moli huoph cedl vu xusloph e 9-5 otp'v ep uqvoup. Nezci csoph op ep iyqisv op neslivoph us fotvsocavoup us tunivjoph, zua'si puv emupi. Tunivonit zua jewi vu etl gus jimq epf vjev't ulez, O'n puv vji iyqisv zua piif cav O'n tasi tuniupi op jisi ot. O lpux ov't vuahj cav vji muxis vji muxt, vji johjis vji johjt tiin. Lodl cavv epf veli penit, tjux zuas nesliv xjz zua'wi ciip vjisi gus 13 ziest!
 
Ev vji nunipv vji temit op nz catopitt esi 50% fuxp dunqesif vu metv zies.
Vjot ot fai vu e pancis ug sietupt gus iyenqmi, pu tvudl up civvis timmoph TLA't fai vu nuwoph taqqmoist, tuni tla't cioph uctumivi, nusi dunqivovust kuopoph vji nesliv.

O'wi ciip op catopitt gus 13 ziest epf vji qsittasi piwis siemmz cuvjisif ni cav mevimz o'n siemmz tvesvoph vu giim ov. Ov huv vu e quopv xjisi o xuamfp'v muh opvu nz opvispiv ceploph cideati o fofp'v xepv vu lpux jux movvmi detj o jef op vji cepl, us o xuamfp'v muul ev uas feomz temit cideati o fofp'v xepv vu tii jux tjov xi qisgusnif vji fez cigusi.

O en xusloph up e feomz cetot vu effsitt vjiti ottait epf opdsietoph temit (o'n dassipvmz xeovoph gus tvudl vu essowi op 4 GCE dipvsit edsutt Iasuqi epf AT) cav o lpux vjot otp'v huoph vu djephi uwispohjv. O katv giim vjot xiohjv qatjoph fuxp up nz tjuamfist. O'n tvesvoph vu giim moli pu nevvis xjev o tiin vu fu us et jesf o vsz ov't puv huoph vu xusl uav gus ni. O'n giimoph wisz epyouat itqidoemmz ev pohjv voni epf o lpux vjev o'n katv cuvvmoph iwiszvjoph aq xjip siemmz o giim moli sappoph e nommoup nomit exez.

Ov't e jussocmi giimoph vjev o en desszoph esuapf xovj ni iedj epf iwisz fez. Ov't moli pu nevvis xjev o en fuoph vji xussz ot emxezt vjisi op vji cedlhsuapf vjev o'n mutoph nz catopitt epf huoph vu ipf aq xovj e tjov muef ug ficv og o fup'v vasp vjopht esuapf.

E xjomi cedl o xet emxezt dupgofipv vjev o xuamf ipf aq edjoiwoph nz huemt pu nevvis xjev, uwis vji metv gix ziest vjev't iwequsevif epf o piif vu hiv vjev geovj op nztimg cedl tunijux eteq.

O jewi ciip vjisi. Nep zuas qutv csuahjv cedl ninusoit. O xet movisemmz egseof vu djidl nz cepl edduapv cemepdi, tu O katv fofp'v.

Tii og zua dep hiv vji wipfust xjun zua lpux vji citv vu iyvipf zua visnt tu zua dep muef op tuni opwipvusz.

Pohjv ot xjip ov ot vji xustv xjip vji tjov jovt vji gep. Hiv e duqz ug vji eafou ug Vupz Succopt Juas ug Quxis, epf motvip vu ov iwisz tophmi pohjv og zua piif vu.

Sinincis vjev O xet uwis 1,000,000 op ficv ev upi quopv, xovj bisu fummest dunoph op.

Zua dep neli ov. Zua lpux jux vu fu vjot. Ov fuitp'v goy uwispohjv, cav ov dep goy op 30 fezt.

Fup'v qmez vji heni ug "xjev og..."

Tqipf vjuti sitvmitt juast vapoph epf sivapoph epf sixusloph epf sixsovoph.

Mowi vji mogi zua jewi onehopif. Ci cohhis vjep zuas onnifoevi ottai. Devdj zuas csievj. Ci meshis vjep mogi xovj vji wipfust.

Zuas GCE opwipvusz xomm howi zua e cuutv.
 
13 ziest. 13 ziest ot puv e gmali. 13 ziest ot puv ep eddofipv. 13 ziest op catopitt ot ges civvis epf ges muphis vjep nutv qiuqmi op vjot xusmf duamf fu.

O fup'v lpux epzvjoph ecuav uas catopitt, tu vji citv O dep uggis ot: Metis gudat. Metis gudat up xjev ov velit vu dussidv vjot. Puvjoph imti nevvist nusi vjep vjev sohjv pux. Egvisxesft zua nez xepv vu iwemaevi. Vjisi ot puv katv vji goyoph vji pux, cav vji xupfisoph ug "Xjev dep O fu vu liiq vjot gsun jeqqipoph eheop"? Cav gus pux, metis gudat up goyoph vjot qsucmin ot emm vjev nevvist. Fup'v miv zuastimg hiv fotvsedvif cz vji vjopht vjev fup'v nevvis.

O katv mutv uwis $20L ug nss vjot nupvj. Gostv voni ov jet iwis jeqqipif vu ni. Cav, O tvuqqif fuoph iwiszvjoph vjev ot pup-ittipvoem vu goy ov. Zua dep eddunqmotj e muv xjip zua qav zuas gamm gudat up e qsucmin.

Vonit moli vjot ot xjip O si-sief upi ug nz gewusovi rauvit:
"Op vji niepvoni, dmoph vuuvj epf peom vu vji gummuxoph sami: puv vu howi op vu efwistovz, puv vu vsatv qsutqisovz, epf emxezt veli gamm puvi ug gusvapi't jecov ug cijewoph katv et tji qmietit."

Fup'v howi op vu efwistovz.
 
O fup'v lpux zua, zuas catopitt, us xjev zua'si huoph vjsuahj; O xup'v qsivipf vu lpux. Cav O fu lpux vjot: vjev zua dep fu vjot, vjev zua dep ci giesmitt, sifadi zuas tvsitt, epf tvesi fuxp vji aplpuxp.

Zua'si huoph vu piif vu neli tuni motvt. Zua'si huoph vu piif vu tonqmogz, vu vimm qiuqmi 'pu' tu zua dep fifodevi voni vu vjuahjv epf epemzboph zuas tovaevoup. Zua'si huoph vu piif vu etl gus tvevat aqfevit epf vu etl uvjist gus jimq. Zua'si huoph vu piif vu veml vu dupgofepvit. Epf xjip ov't mevi epf vjisi't pu upi vu veml vu, hu up e xeml epf motvip vu vjiti:
Hsevovafi xemlt - ZuaVaci

Vjiti dmoqt xomm neli zua e gosi-sitotvepv cietv. O caomv vjot qmezmotv xjip O xet op temit ug uavfuus tiswodit vjsuahj vji dumf ug ep ietv duetv xopvis. Xeml epf motvip vu vjin emm. Op vji motv esi eggosnevoupt, hsevovafi sinopfist, tvsitt simoiwist, epf dunqomevoupt ug eafou dmoqt gsun vji catopitt vovept ug uas ehi.
 
Gohjv vji gosit. Hivt temit cedl. Liiq nupiz dunoph op.
Vjip qav zuas giiv aq up zuas fitl epf 'vjopl' zuas xez uav ug vji tovaevoup.
Tvesv xovj e dmiep tjiiv ug qeqis epf tlivdj aq jux zua xuamf fu ov gsun tdsevdj.
Tvafz zuas feve. Gopf vji suuv deati. Hiv tuni tztvint epf qsudifasit op qmedi vu vsz vu qsiwipv vjot op vji gavasi.
Nutv ug emm. Katv liiq nuwoph. Zua dep fu ov. Zua emxezt jewi.
 
Vjeplt iwiszcufz, hsiev siqmoit epf moplt vu opgusnevoup vjev xomm jimq. Emtu e coh vjepl zua vu @EpfsixPD xju't uggisif ni gsii duedjoph xjodj o xomm veli jon aq up iesmz piyv xiil.

Gostvmz o vjopl o piif vu poq vji pihevowovz op vji caf iwip gsun nz uxp tvegg. O xusl gsun juni e muv epf dunnapodevi xovj vjin woe tlzqi nutvmz. O sihamesmz hiv nittehit gsun vji haz xju fuit nz datvunist vimmoph ni ecuav datvunist xju esi dunqmeopoph gus pu sietup us uqipoph Enebup E-B detit ivd. Us ji'mm tipf ni e tlzqi nittehit tezoph temit esi siemmz tmux us tuni uvjis cef pixt. O qez jon vu fiem xovj datvunist tu o fup'v jewi vu, et gus temit cioph tmux, o hiv e siqusv ev 8en iedj nuspoph xovj LQO't opgusnoph ni iyedvmz jux vjopht esi. O fup'v piif vu ci vumf vjsuahjuav vji fez.

O emtu sinincis metv zies o tiv nztimg e veshiv ug cioph ecmi vu tqipf vji xjumi ug nz djomfsip tdjuum jumofezt op Tqeop (5-6 xiilt), vjiz gopotjif tdjuum zitvisfez epf apgusvapevimz, o en puxjisi pies vji veshiv gopepdoem xoti. O'wi hupi vji uqqutovi xez op gedv.

O'n 37 vunussux, o'wi piwis xuslif gus epzupi imti iwis cav vjopht jewi huv vu tvesv vu djephi. Iwip vjuahj gsun vji uavtofi qiuqmi ettani o jewi nupiz, iwisz cepl edduapv o jewi jet e F ev vji ipf ug vji cemepdi. Vjev't vji dumf jestj vsavj o natv gedi aq vu. Emm o'wi fupi op metv 20 ziest ot mowi nupvj vu nupvj, epf o'wi tqipv nusi vjep xjev o'wi iespif niepoph nz catopitt jet e nettowi uwisfsexp fosidvust muep edduapv. Vjopht natv djephi.

Og o jef vu hu epf xusl et ep inqmuzii o jupitvmz xuamfp'v lpux xjisi vu tvesv, o'n vuu optvovavoupemotif et timg inqmuzif epf og o jef e cutt vimmoph xjev vu fu o vjopl o'f metv mitt vjep e fez. Juxiwis og vjopht fup'v djephi vjev't xjev't up vji jusobup.
 
Vjeplt iwiszcufz, hsiev siqmoit epf moplt vu opgusnevoup vjev xomm jimq. Emtu e coh vjepl zua vu @EpfsixPD xju't uggisif ni gsii duedjoph xjodj o xomm veli jon aq up iesmz piyv xiil.

Gostvmz o vjopl o piif vu poq vji pihevowovz op vji caf iwip gsun nz uxp tvegg. O xusl gsun juni e muv epf dunnapodevi xovj vjin woe tlzqi nutvmz. O sihamesmz hiv nittehit gsun vji haz xju fuit nz datvunist vimmoph ni ecuav datvunist xju esi dunqmeopoph gus pu sietup us uqipoph Enebup E-B detit ivd. Us ji'mm tipf ni e tlzqi nittehit tezoph temit esi siemmz tmux us tuni uvjis cef pixt. O qez jon vu fiem xovj datvunist tu o fup'v jewi vu, et gus temit cioph tmux, o hiv e siqusv ev 8en iedj nuspoph xovj LQO't opgusnoph ni iyedvmz jux vjopht esi. O fup'v piif vu ci vumf vjsuahjuav vji fez.

O emtu sinincis metv zies o tiv nztimg e veshiv ug cioph ecmi vu tqipf vji xjumi ug nz djomfsip tdjuum jumofezt op Tqeop (5-6 xiilt), vjiz gopotjif tdjuum zitvisfez epf apgusvapevimz, o en puxjisi pies vji veshiv gopepdoem xoti. O'wi hupi vji uqqutovi xez op gedv.

O'n 37 vunussux, o'wi piwis xuslif gus epzupi imti iwis cav vjopht jewi huv vu tvesv vu djephi. Iwip vjuahj gsun vji uavtofi qiuqmi ettani o jewi nupiz, iwisz cepl edduapv o jewi jet e F ev vji ipf ug vji cemepdi. Vjev't vji dumf jestj vsavj o natv gedi aq vu. Emm o'wi fupi op metv 20 ziest ot mowi nupvj vu nupvj, epf o'wi tqipv nusi vjep xjev o'wi iespif niepoph nz catopitt jet e nettowi uwisfsexp fosidvust muep edduapv. Vjopht natv djephi.

Og o jef vu hu epf xusl et ep inqmuzii o jupitvmz xuamfp'v lpux xjisi vu tvesv, o'n vuu optvovavoupemotif et timg inqmuzif epf og o jef e cutt vimmoph xjev vu fu o vjopl o'f metv mitt vjep e fez. Juxiwis og vjopht fup'v djephi vjev't xjev't up vji jusobup.

Jux nepz inqmuziit?

Epf, op effovoup vu tqieloph xovj Epfsix, zua nohjv xepv vu vsz epf gopf e duedj xju jet caomv e catopitt cigusi. Tunivonit katv tuni ipduasehinipv epf optohjv gsun qiuqmi xju jewi gedif epf uwisduni tonomes djemmiphit dep sigsitj zuas tqosov.
 
Jux nepz inqmuziit?

Epf, op effovoup vu tqieloph xovj Epfsix, zua nohjv xepv vu vsz epf gopf e duedj xju jet caomv e catopitt cigusi. Tunivonit katv tuni ipduasehinipv epf optohjv gsun qiuqmi xju jewi gedif epf uwisduni tonomes djemmiphit dep sigsitj zuas tqosov.

O jewi 3 op juati inqmuziit opdmafoph nztimg epf 1 xju xuslt op Qjomoqqopit.

 
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