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Really Good Book For Copywriting and Content Marketing

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JaxAttacks

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<div class="bbWrapper">I&#039;m almost done reading Everybody Writes by Ann Handley (from MarketingProfs) and it&#039;s really good. It&#039;s a guide to writing great content that helps your business. <br /> <br /> <b>&quot;Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.</b><br /> <i>Everybody Writes</i> is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.<br /> If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.&quot;<br /> -From the book description<br /> <br /> Ann knows her stuff and reading her writing is fun and educational. I&#039;d definitely recommend her book. Anyone else read it?<br /> <br /> <a href="http://www.amazon.com/dp/1501200607/?tag=tff-amazonparser-20" target="_blank" class="link link--external" rel="noopener">http://www.amazon.com/dp/1501200607/?tag=tff-amazonparser-20</a></div>
 
<div class="bbWrapper">I know it&#039;s been a while since you posted, but has this book actually changed results in your business in any way? What was the biggest takeaway from it?<br /> <br /> I&#039;m always interested in learning to write better, but from reading the description it didn&#039;t convince me.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 32319" data-quote="Tyler Ellison" data-source="post: 489261" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=489261" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-489261">Tyler Ellison said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I know it&#039;s been a while since you posted, but has this book actually changed results in your business in any way? What was the biggest takeaway from it?<br /> <br /> I&#039;m always interested in learning to write better, but from reading the description it didn&#039;t convince me. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Personally, the biggest takeaway I got from it was reduced fear around writing. The book encourages you to make writing a routine/habit. It also has quite a bit of actionable advice for marketing writing including things like the top writing mistakes marketers make. I think what made me enjoy the book the most is that it mirrors what MJ says, that it&#039;s not about you or what you want, it&#039;s all about your audience and what they want.</div>
 
<div class="bbWrapper">I feel like I should leave this here.<br /> <script class="js-extraPhrases" type="application/json"> { "lightbox_close": "Close", "lightbox_next": "Next", "lightbox_previous": "Previous", "lightbox_error": "The requested content cannot be loaded. Please try again later.", "lightbox_start_slideshow": "Start slideshow", "lightbox_stop_slideshow": "Stop slideshow", "lightbox_full_screen": "Full screen", "lightbox_thumbnails": "Thumbnails", "lightbox_download": "Download", "lightbox_share": "Share", "lightbox_zoom": "Zoom", "lightbox_new_window": "New window", "lightbox_toggle_sidebar": "Toggle sidebar" } </script> <div class="bbImageWrapper js-lbImage" title="Cone.jpg" data-src="/community/proxy.php?image=http%3A%2F%2Fkarenzach.com%2Fwp-content%2Fuploads%2F2015%2F08%2FCone.jpg&amp;hash=b5db708a0e6274447975858503a2e0e4" data-lb-sidebar-href="" data-lb-caption-extra-html="" data-single-image="1"> <img src="/community/proxy.php?image=http%3A%2F%2Fkarenzach.com%2Fwp-content%2Fuploads%2F2015%2F08%2FCone.jpg&amp;hash=b5db708a0e6274447975858503a2e0e4" data-url="http://karenzach.com/wp-content/uploads/2015/08/Cone.jpg" class="bbImage" data-zoom-target="1" style="" alt="Cone.jpg" title="" width="" height="" loading="lazy" /> </div><br /> This picture basically tells you that you learn best through your own experience. Since you only retain around 10% of what you read, you would have to read that book atleast 10 times to fully retain everything , I think that&#039;s why it&#039;s been recommended to read TMF that many times around here.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 28204" data-quote="Luffy" data-source="post: 492577" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=492577" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-492577">Luffy said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I feel like I should leave this here.<br /> <div class="bbImageWrapper js-lbImage" title="Cone.jpg" data-src="/community/proxy.php?image=http%3A%2F%2Fkarenzach.com%2Fwp-content%2Fuploads%2F2015%2F08%2FCone.jpg&amp;hash=b5db708a0e6274447975858503a2e0e4" data-lb-sidebar-href="" data-lb-caption-extra-html="" data-single-image="1"> <img src="/community/proxy.php?image=http%3A%2F%2Fkarenzach.com%2Fwp-content%2Fuploads%2F2015%2F08%2FCone.jpg&amp;hash=b5db708a0e6274447975858503a2e0e4" data-url="http://karenzach.com/wp-content/uploads/2015/08/Cone.jpg" class="bbImage" data-zoom-target="1" style="" alt="Cone.jpg" title="" width="" height="" loading="lazy" /> </div><br /> This picture basically tells you that you learn best through your own experience. Since you only retain around 10% of what you read, you would have to read that book atleast 10 times to fully retain everything , I think that&#039;s why it&#039;s been recommended to read TMF that many times around here. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><a href="https://www.thefastlaneforum.com/community/members/28204/" class="username" data-xf-init="member-tooltip" data-user-id="28204" data-username="@Luffy">@Luffy</a>,<br /> <br /> Thanks for posting this! I used to make my living as an actor and - in reference to the first foundational brick in the pyramid (Doing) - was always asked how I could remember all those lines. You&#039;d be surprised at what you can retain when rehearsing a play 10 hours a day for 3 weeks straight. The same scenes over and over and over.<br /> <br /> I&#039;m sure <a href="https://www.thefastlaneforum.com/community/members/11169/" class="username" data-xf-init="member-tooltip" data-user-id="11169" data-username="@Arrabista">@Arrabista</a> would agree.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 28204" data-quote="Luffy" data-source="post: 492577" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=492577" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-492577">Luffy said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I feel like I should leave this here.<br /> <div class="bbImageWrapper js-lbImage" title="Cone.jpg" data-src="/community/proxy.php?image=http%3A%2F%2Fkarenzach.com%2Fwp-content%2Fuploads%2F2015%2F08%2FCone.jpg&amp;hash=b5db708a0e6274447975858503a2e0e4" data-lb-sidebar-href="" data-lb-caption-extra-html="" data-single-image="1"> <img src="/community/proxy.php?image=http%3A%2F%2Fkarenzach.com%2Fwp-content%2Fuploads%2F2015%2F08%2FCone.jpg&amp;hash=b5db708a0e6274447975858503a2e0e4" data-url="http://karenzach.com/wp-content/uploads/2015/08/Cone.jpg" class="bbImage" data-zoom-target="1" style="" alt="Cone.jpg" title="" width="" height="" loading="lazy" /> </div> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I think I will take this with me and unsubtly put it down in front of all the people who keep telling me how they&#039;ve read all the &quot;Make Your Millions&quot; books and 5 months after closing the book they&#039;re still poor.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 2222" data-quote="Chitown" data-source="post: 492602" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=492602" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-492602">Chitown said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> <a href="https://www.thefastlaneforum.com/community/members/28204/" class="username" data-xf-init="member-tooltip" data-user-id="28204" data-username="@Luffy">@Luffy</a>,<br /> <br /> Thanks for posting this! I used to make my living as an actor and - in reference to the first foundational brick in the pyramid (Doing) - was always asked how I could remember all those lines. You&#039;d be surprised at what you can retain when rehearsing a play 10 hours a day for 3 weeks straight. The same scenes over and over and over.<br /> <br /> I&#039;m sure <a href="https://www.thefastlaneforum.com/community/members/11169/" class="username" data-xf-init="member-tooltip" data-user-id="11169" data-username="@Arrabista">@Arrabista</a> would agree. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>You&#039;re welcome <a href="https://www.thefastlaneforum.com/community/members/2222/" class="username" data-xf-init="member-tooltip" data-user-id="2222" data-username="@Chitown">@Chitown</a> that&#039;s amazing you did that.<br /> <a href="https://www.thefastlaneforum.com/community/members/33522/" class="username" data-xf-init="member-tooltip" data-user-id="33522" data-username="@Imgal">@Imgal</a> It will definitely be a wake-up call for them.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 2222" data-quote="Chitown" data-source="post: 492602" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=492602" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-492602">Chitown said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> <a href="https://www.thefastlaneforum.com/community/members/28204/" class="username" data-xf-init="member-tooltip" data-user-id="28204" data-username="@Luffy">@Luffy</a>,<br /> <br /> Thanks for posting this! I used to make my living as an actor and - in reference to the first foundational brick in the pyramid (Doing) - was always asked how I could remember all those lines. You&#039;d be surprised at what you can retain when rehearsing a play 10 hours a day for 3 weeks straight. The same scenes over and over and over.<br /> <br /> I&#039;m sure <a href="https://www.thefastlaneforum.com/community/members/11169/" class="username" data-xf-init="member-tooltip" data-user-id="11169" data-username="@Arrabista">@Arrabista</a> would agree. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Amen to that brother! ..absolutely agree , with active learning you always retain more <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /></div>
 

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