<div class="bbWrapper"><blockquote data-attributes="member: 11389" data-quote="redshep" data-source="post: 392036"
class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch">
<div class="bbCodeBlock-title">
<a href="/community/goto/post?id=392036"
class="bbCodeBlock-sourceJump"
rel="nofollow"
data-xf-click="attribution"
data-content-selector="#post-392036">redshep said:</a>
</div>
<div class="bbCodeBlock-content">
<div class="bbCodeBlock-expandContent js-expandContent ">
This is only my opinion. I hope the OP's offer is great.<br />
<br />
But my experience is this is an outsourced pump and dump "model", like Kindle Money Mastery, etc. I call it pump and dump because these ghostwritten books straddle the fence between mildly helpful and junk. They're short, cheap, and say just enough to call it a book, but not enough to be genuinely helpful, nor anger people enough to ask for their $2 back. You typically invest $1000-$3000 to create 20 or so small books, include a copycat cover, clickbait title, email opt-in and related affiliate links in the book's text and cross sell them against each other.<br />
<br />
Here it is broken down:<br />
1) Pick a big market with sales, like fitness, make money, dating, etc.<br />
2) Niche down a level for your "angle", like women who want to lose weight fast for their wedding day.<br />
3) Find the current best selling kindle titles, then look at the reviews. Find the most-highlighted passages and be sure to include those, then take the advice from the negative reviews and fix those problems in your book.<br />
4) Go to elance, odesk, epicwrite, etc. and post the job outline.<br />
5) Ask that the writer have experience in your target niche, be American, Canadian, British, etc. and can communicate over skype. Create payment tiers to monitor quality. As they submit each part, review for quality and continue job.<br />
6) Repeat for book cover.<br />
7) Publish book with a clickbait title like "Wedding Day Goddess: How to lose 15lbs in 4 weeks with delicious meals, intermittent fasting and zero exercise" <br />
7) Start a blog. Fill out the blog with 50-100 free niche articles and have email opt-in for blog updates/ some freebie like an ebook of your blog's future greatest hits, etc. Collect and manage emails with autoresponder.<br />
8) Put the landing page link in the first couple of pages in all your books, and list all your other books + books that are coming soon in the last pages of each one.<br />
9) Over time, the email list grows. When you have a new book, you can run a promotion, email your list and ask them to leave a review. Theoretically, a sharp jump in new book sales pushed the title up the rankings and, coupled with a large number of reviews, will get the "amazon juice" to bump your organic search rank, and things will start to compound.<br />
10) When sales start to slide, take a screenshot of your highest monthly earnings and build a $500 course around earning 1K on the side.<br />
<br />
I'm not saying that everything in there is wrong. But as a system, it's rarely sustainable. And if you aren't willing to put your name on a nonfiction title, you're not making good enough content to be proud of or being honest with the reader.
</div>
<div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div>
</div>
</blockquote><br />
Totally respect where you're coming from and I 100% agree that there is people who do the pump and dump model. I personally know several people with 250+ books - and I've heard of people rocking out with much higher numbers than that. <br />
<br />
That isn't the game I'm rocking though as A) I don't see the point in being an a**hole B) It doesn't make sense to me to put out a low quality book in the knowledge that you will make a bit of money then never do anything with the book again C) Managing that many books must be a headache. <br />
<br />
I prefer to publish quality books that have longevity to them. I don't always hit it out the park, but with many I do. And again, I agree there is a tonne of awful content out there on publishing.<br />
<br />
This isn't my lifes work or anything, I use it to cash flow the other 2 businesses I'm involved in. You've got the process from a 30,000ft view locked down and that was a good summary - will actually help anyone who is reading this thread and wanting to dive into the area.</div>