<div class="bbWrapper"><blockquote data-attributes="" data-quote="Sir Ingenious" data-source="post: 291386"
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Hey man, thanks a lot for your words. Really, really awesome. <img src="/community/imgs/emoticons/em-wink.png" class="smilie" loading="lazy" alt=";)" title="Wink ;)" data-shortname=";)" /> <br />
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'Night vision' is cool or how about 'Nightlight'? That's another cool name, I think. <br />
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I think the main thing with building a brand or business is to build it based on who you are, not about what's your passion is. I love cooking but I could never own a bakery or restaurant because that's not who I am. I am an eccentric designer who loves to design weird, off-the-wall stuff, so that's what I'll do. And I'm known for being a good cartoonist as well, so there's that. So, I can apply my eccentricity on anything, from sunglasses to t-shirts to anything else. <br />
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So, if you were to make a startup, build it through who you are. Not what you love to do. That's the key difference there. <br />
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I've designed another poster, this time the sunglasses is in a 3/4 frontal view. <br />
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What's your opinion about the poster? Thanks. <br />
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<a href="https://www.thefastlaneforum.com/community/attachments/5506/" target="_blank">View attachment 5506</a>
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First on the poster, I F*cking love it! I like the later one in the thread as well but this one jumps out at me because of the contrast, but that's just my pov. <br />
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- side view poster: is more of a teaser, makes people wonder what it will look like with a headline like "It's going to LIGHT up Your World!"<br />
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- 3/4 is a reveal so like any marketer, the tease and finally the reveal. I love it, keep up the good work. <br />
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By the way 'NightLight' works much better with your marketing frame than 'NightVision' so +1 on your name idea.<br />
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I completely agree with you and I appreciate you clarifying the point for others that may be reading the thread and myself, otherwise I wouldn't have thought twice about how my post could be viewed.<br />
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I agree you can't just do what you're passionate about (otherwise I'd be involved in many slowlane things all at once) But to reframe what I said taking into account your post.<br />
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I'll say it as in <b>you don't necessarily do what you're passionate about but you MUST be passionate about what you do. </b><br />
- I think that captures the point, but feel free to help me define it further.<br />
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I'll also agree it's all about building it around yourself, which is why crooked people who build businesses often fail because it was built on a shaky foundation.<br />
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- One more thing, I feel like the retro vibe is really in, every time I see your glasses I think about Daft Punk's new album.<br />
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<blockquote data-attributes="" data-quote="Vick" data-source="post: 292084"
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Just a heads up, because I was gonna use Kickstarter as well for my Eyewear line.<br />
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Kickstarter doesn't allow Eyewear campaigns anymore. <br />
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I emailed them because I saw this on there website.<br />
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<i>What is not allowed?<br />
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No bath, beauty, and cosmetic products; electronic surveillance equipment; <b>eyewear (sunglasses, prescription glasses, and others)</b>; firearms, weapons, knives, weapon accessories, and replicas of weapons; medical, health, safety, and personal care products; or infomercial-type products.</i><br />
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<a href="http://www.kickstarter.com/help/guidelines?ref=footer" target="_blank" class="link link--external" rel="nofollow ugc noopener">Guidelines &mdash; Kickstarter</a><br />
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The other eyewear campaigns featured on there were before they issued this new rule. not sure why.
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Speed + to Vick for looking out for Sir Ingenious. <br />
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It did spark another idea though Ingenious, perhaps you could work on a few other items that are not eyewear in the near future, then use kickstarter for that. So it's kickstarting your brand overall than just eyewear.</div>
