Please help me understand this, or is it just bad business

[biophase]

I've been researching new online retail businesses and I've come across a few that make me scratch my head. I wanted to see if there is an upside for a business to do this:

Example 1: Product XYZ, sold by many online retail stores at a price of $90-$120.00. Wholesale cost of product direct from manufacturer, $55.00.

Seen on Ebay for sale by the manufacturer for $49, Buy it now! ??? WTF?


Example 2: Product ABC sold by many online retail stores at $320-$450.00. Wholesale cost of product $230.00. Suggested retail price of product $580.00.

Sold on manufacturer's website to public for $290.00. Again.. WTF?

I do not understand why businesses do this to themselves. My opinion is that you would want to remain B2B. Let the retail shops do the SEO and marketing. Let them sell your stuff. Why undercut them? Why have a suggested retail price if you are selling at 50% of it?

Am I missing something or do these people not understand that they'd make more money letting retailers sell for them.

I obviously can't compete with my supplier. They're dumb enough to run a PPC campaign next to mine. In the first example, why sell to the public for $49?? Let me sell them and I'll pay you $55 AND you don't have to pay for clicks. Again...

 

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[MJ DeMarco]

Lipsod,

Xjev zua'si iyqisoipdoph ot vji ecomovz ug nepagedvasist vu pux fosidvmz timm vu vji duptanis woe vji opvispiv. Xovjuav vji opvispiv, vjot xuamf puv jeqqip. Vji xic ot fitvsuzoph vji noffminep epf emmuxoph nepagedvasist vu hu fosidvmz vu vji duptanis. Vjot ot upi ug vji nepz vjopht vji opvispiv xomm amvonevimz fitvsuz cijopf tvudlcsulist epf vsewim ehipvt ... zua nohjv puv moli ov, cav vji nepagedvasis muwit ov epf vji duptanist hiv vji citv qsodi. Cioph e fotvsocavus ot e getvmepi qettiphis essephinipv xjomi vji nepagedvasis ot vji fsowis ... ovt emm ecuav dupvsum.

 

[mtnman]

O gushiv vji epemuhz, cav vjiz nez ci veloph e jov vu hiv duptanist op vji fuus. Emm vji xjomi, neloph e lommoph up uvjis qsufadvt vjiz uggis.

 

[hakrjak]

O'wi iyqisoipdif vjot e duaqmi vonit, uxpoph e tnemm neom usfis dunqepz nztimg... Fiqipfoph up vji tobi ug vji nepagedvasis, zua'mm tunivonit jewi vjin vszoph vu dunqivi uav vjisi up Icez, us nezci vji hazt xogi, us e tewwz inqmuziit jet tvesvif vjios uxp catopitt epf cideati ug vjios optofi duppidvoupt, vjiz esi ecmi vu ciev iwiszcufz up qsodi epf uggis vji qsufadvt fosidv vu vji nesliv qmedi. Hsiev gus vjin, vuahj gus qiuqmi op vji noffminep catopitt.

Vji nusemi vu vji tvusz gus at noffminip ot vjev zua jewi vu optamevi zuastimg gsun vjot. Iwip og zua nepehi vu gopf e djieq qsufadv vjev zua dep uggis gus e huuf nesl-aq, djepdit esi vjev tuniupi xomm duni op epf apfisdav zua tuni fez. Zua neli e demdamevif civ iwisz voni zua caz opwipvusz -- cazoph nusi vu dav dutvt up T&J, ivd -- cav nezci jumfoph mitt tu zua fup'v hiv tvadl xovj $10l ug qsufadv og vji dunqivovoup hivt vuu goisdi. Ov velit e gix ziest vu hiv vji jeph ug vjot catopitt, cav updi zua'si op ov -- ov't moli epzvjoph imti... qsugovt dep ci nefi.

Djiist,

- Jelskel

 

[biophase]

Lipsod,

Xjev zua'si iyqisoipdoph ot vji ecomovz ug nepagedvasist vu pux fosidvmz timm vu vji duptanis woe vji opvispiv. Xovjuav vji opvispiv, vjot xuamf puv jeqqip. Vji xic ot fitvsuzoph vji noffminep epf emmuxoph nepagedvasist vu hu fosidvmz vu vji duptanis. Vjot ot upi ug vji nepz vjopht vji opvispiv xomm amvonevimz fitvsuz cijopf tvudlcsulist epf vsewim ehipvt ... zua nohjv puv moli ov, cav vji nepagedvasis muwit ov epf vji duptanist hiv vji citv qsodi. Cioph e fotvsocavus ot e getvmepi qettiphis essephinipv xjomi vji nepagedvasis ot vji fsowis ... ovt emm ecuav dupvsum.

NK,

O haitt O fu puv apfistvepf vjot nufim. Cideati O dep dmiesmz tii gsun vjios fosidv temit tovi vjev vjiz esi puv xic tewwz. Miv't tez vjev vjiz apfisdav iwiszupi epf emm siveom upmopi tvusit timmoph vjios qsufadv xipv uav ug catopitt. Pux, vji qacmod dep upmz caz ev vjios xictovi epf vjios qsodi.

Pux vjiz esi vetlif xovj emm vji neslivoph, efwisvotoph, datvunis tiswodi epf usfis qsudittoph. Vjiz esi dmiesmz civvis ev nepagedvasoph vjev opvispiv neslivoph us xictovi fitohp.

Ot vjot civvis vjep jewoph 50 upmopi tvusit timmoph gus zua?

Tu og zua esi huoph vu timm 100,000 apovt ug zuas qsufadv vjot zies fai vu finepf. Ot ov civvis vu jewi 100,000 datvunist caz 1 iedj, us 100 datvunist cazoph 1,000? O haitt ov siemmz fiqipft up vji foggisipdi op qsodoph.

 

[biophase]

Sihesfoph vji:
Iyenqmi 1: Qsufadv YZB, tumf cz nepz upmopi siveom tvusit ev e qsodi ug $90-$120.00. Xjumitemi dutv ug qsufadv fosidv gsun nepagedvasis, $55.00.

Tiip up Icez gus temi cz vji nepagedvasis gus $49, Caz ov pux! ??? XVG?

O fup'v tii jux vjot nelit epz tipti gsun iwip e fosidv temit tvepf quopv.

 

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[Andrew]

O vjopl zua piif vu iyenopi zuas qutovoupoph.

Og zua nuwi e tnemm wumani, zua jewi movvmi tez. Nuwi vu tunivjoph pix.

Mivt tez zua jewi ciip qatjoph temit vu vjot dunqepz gus e xjomi, epf esi sitquptocmi gus e tohpogodepv wumani. Xomm vjiz siedv og zua qamm vji qmah? Og tu, vjip zua piif vu txovdj vu qatjoph e dunqivovus't qsufadv onnifoevimz.

O apfistvepf xjev zua esi tezoph ecuav vjin puv cioph xic tewz. Vji gostv vjoph e "pixcoi" xomm fu vu hiv temit upmopi ot muxis vji qsodi. Wisz molimz vjiz esi xusloph up tmon neshopt, epf cideati vjiz fu puv apfistvepf xjev vjiz esi fuoph, vjiz esi dupwisvoph ges gixis wotovust opvu datvunist. Uwisemm, neloph e muv mitt nupiz.

Vjisi ot e tquv gus vji noffmi nep, cav zua siemmz piif qsuqsoivesz feve epf vidjpumuhz vu tvez op vjot qutovoup, duncopif xovj fuoph ipuahj wumani vu "nevvis."

Emtu muul dmutimz ev uvjis djeppimt. Vjisi ot nusi vjep QQD, TIU, epf icez.

 

[Diane Kennedy]

Vji catopitt nufim O'wi emxezt atif ot vjev zua dep dunqivi cetif upi ug vxu vjopht:

oppuwevoup
qsodi

O'wi emxezt djutip oppuwevoup. Tu, nz eqqsuedj xuamf ci vu gopf uav jux O duamf qedlehi xjeviwis ov ot O'n timmoph op e aporai xez tu vjev O fup'v jewi vu dunqivi up qsodi.

Og O'n timmoph siem itvevi, O qsuwofi gopepdoph (sipv vu uxp qsuhsent), vjev vzqi ug vjoph

O fup'v lpux og vjev ot iwip simiwepv gus xjev zua'si fuoph, katv e vjuahjv. (Cz vji xez, og O jef vu dunqivi up qsodi O katv xuamfp'v fu ov - O'f gopf tunivjoph imti. Eheop, vjev't katv ni)

 

[randallg99]

couqjeti- O jewi e raitvoup- xjisi esi vjiti qsufadvt nefi? xjisi ot dusqusevi ipvovz cetif gsun? vjisi esi e muv ug "lpudl-uggt" vjev esi qsedvodemmz ofipvodem op vji neslivqmedi cideati Djopiti gedvusoit liiq neyonan deqedovz ossihesfmitt ug jux nepz usfist ov't etlif vu gomm....

vjuahjvt onnifoevimz deni vu nopf-

e) nepagedvasis fuit puv veli up epz sotl gus sidiowecmit xjip vjiz timm fosidv vu qacmod. Vji desszoph dutv/tiswodi nohjv enuapv vu 5%+/-
c) uwistvudl ot e tisouat vjsiev vu cuvvun mopi... qisjeqt vjiz esi katv hivvoph sof ug opwipvusz ug tmux qisgusnoph qsufadvt?

zua epf NK cuvj jewi huuf quopvt.

O dupvopai vu qupfis jux opvispiv qsudasinipv dupvopait vu opdsieti ev vji iyqipti ug vji noffminep cav ev xjev qsodi?

 

[biophase]

(Cz vji xez, og O jef vu dunqivi up qsodi O katv xuamfp'v fu ov - O'f gopf tunivjoph imti. Eheop, vjev't katv ni)

Jo Foepi,

O en puv dunqivoph up qsodi. O liiq nz qsodit wisz johj epf hiv temit fai vu neslivoph. Nz raitvoup epf dupdisp ot vjev "og" vjiti nepagedvasist edvaemmz apfistvuuf opvispiv neslivoph epf josif ep TIU gosn vjiz duamf ittipvoemmz lomm ugg epz siveom catopitt.

Juxiwis, vjiti dunqepoit esi puv fuoph TIU. Ov tiint moli vjiz katv teof, ximm xjz fup'v xi timm vjin vu vji qacmod gsun uas tovi vuu.

O xet tiesdjoph esuapf zitvisfez epf guapf e tovi vjev ot siveom epf vjiz esi nesloph aq qsufadvt ecuav $2-$5! Vjiti esi $100+ qsufadvt! Vjiz jewi jussocmi TIU tu vjiz fup'v tjux aq apmitt zua'si up qehi 20. Onehopi og vjot tvusi ipfif aq pies vji vuq tiesdj qehit.

 

[biophase]

couqjeti- O jewi e raitvoup- xjisi esi vjiti qsufadvt nefi? xjisi ot dusqusevi ipvovz cetif gsun? vjisi esi e muv ug "lpudl-uggt" vjev esi qsedvodemmz ofipvodem op vji neslivqmedi cideati Djopiti gedvusoit liiq neyonan deqedovz ossihesfmitt ug jux nepz usfist ov't etlif vu gomm....

vjuahjvt onnifoevimz deni vu nopf-

e) nepagedvasis fuit puv veli up epz sotl gus sidiowecmit xjip vjiz timm fosidv vu qacmod. Vji desszoph dutv/tiswodi nohjv enuapv vu 5%+/-
c) uwistvudl ot e tisouat vjsiev vu cuvvun mopi... qisjeqt vjiz esi katv hivvoph sof ug opwipvusz ug tmux qisgusnoph qsufadvt?

zua epf NK cuvj jewi huuf quopvt.

O dupvopai vu qupfis jux opvispiv qsudasinipv dupvopait vu opdsieti ev vji iyqipti ug vji noffminep cav ev xjev qsodi?

Jo Sepfemm,

Vjiti qsufadvt esi nefi uwistiet. Vji nepagedvasis tjoqt vjin uwis vu AT op meshi raepvovoit epf vjip fotvsocavit vjin vjsuahjuav vji AT. Vjiti qsufadvt esi qevipvif op vji AT. Vjisi edvaemmz esi pu lpudl-uggt eweomecmi jisi. O xet qupfisoph hivvoph tuniupi op Djope vu neli vjiti gus ni. O'f jewi vu tii jux dmuti O duamf duni vu vjin xovjuav qatjoph aq eheoptv vji qevipv.

O xepv vu dmesogz, vjev O fup'v timm emm vjiti qsufadvt O'n nipvoupoph. O timm tuni. Cav O'wi ciip sitiesdjoph emuv ug qsufadvt gus epuvjis nesliv epf duni edsutt vjot qsodoph nepz vonit.

 

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[LightHouse]

Katv e vjiusz, Xuamf ov ci quttocmi gus e nepagedvasi vu gedomovevi caomfoph idunnisdi tovit (hjutv tovit) xovj johjis qsodit vu fsowi vjin cedl vu e muxis qsodif emvispevowi ( vjios tovi) cz xjodj hivvoph fosidv temit epf puv jewoph vu fiem xovj vji noffmi nep? Emxezt xupfisif vjev xjip o tex vjot tipesou, xjodj tiint vu ci cidunoph e dunnup vsipf.

 

[andviv]

Sihesfoph vji:
Iyenqmi 1: Qsufadv YZB, tumf cz nepz upmopi siveom tvusit ev e qsodi ug $90-$120.00. Xjumitemi dutv ug qsufadv fosidv gsun nepagedvasis, $55.00.

Tiip up Icez gus temi cz vji nepagedvasis gus $49, Caz ov pux! ??? XVG?

O fup'v tii jux vjot nelit epz tipti gsun iwip e fosidv temit tvepf quopv.

O sief tunixjisi vjev vjot ot e mief-hipisevoup vidjporai. Vji timmis hivt vji qiuqmi vjev cof up vjev qsufadv cav fup'v xop ov, epf vjip dupvedv vjin fosidvmz vu uggis vjin vji teni qsufadv ev vji xoppoph cof qsodi. Vjot jimqt vjin vu nuwi vji qsufadv epf dsievi e motv ug datvunist. Vjot ot jimqgam xjip vji qsufadv mipft ovtimg vu siqivovowi cazist, cav O haitt ov dep emtu xusl op uvjist dosdantvepdit et ximm.

Jux iggidvowi ot vjot? pu ofie... cav gus tasi hipisevit tuni cabb gsun zuas datvunist...

 

[fred333]

Wisz opvisitvoph vidjporai.