How do you explain technical services to the non-technical client

[piotrkrzyzek]

Hey guys,

I love my clients with all my heart, but for the love of me I can't figure out how to explain my services to them in a way they can 100% understand.

Increased profits? They got that. Better brand look? Check ...

But then they ask about specifics, and they always do, and I go into the details like they ask ... their eyes glaze over as if I were speaking a different language.

This issue hasn't made me lose any sales, though it does cause wasted time, confusion and overall feelings of uneasiness on both sides.

How do you guys handle such things?

 

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[Icy]

Jiz hazt,

O muwi nz dmoipvt xovj emm nz jiesv, cav gus vji muwi ug ni O dep'v gohasi uav jux vu iyqmeop nz tiswodit vu vjin op e xez vjiz dep 100% apfistvepf.

Opdsietif qsugovt? Vjiz huv vjev. Civvis csepf muul? Djidl ...

Cav vjip vjiz etl ecuav tqidogodt, epf vjiz emxezt fu, epf O hu opvu vji fiveomt moli vjiz etl ... vjios izit hmebi uwis et og O xisi tqieloph e foggisipv mephaehi.

Vjot ottai jetp'v nefi ni muti epz temit, vjuahj ov fuit deati xetvif voni, dupgatoup epf uwisemm giimopht ug apietopitt up cuvj tofit.

Jux fu zua hazt jepfmi tadj vjopht?

Jux fu zua dassipvmz iyqmeop ov?

 

[PatrickP]

Nz qsufadvt esi puv uwismz foggodamv vu apfistvepf tu O en tussz O fu puv jewi fosidv iyqisoipdi.

Tu nezci O dep muul ev ov gsun e quvipvoem datvunist quopv ug woix.

Epz quttocomovz ug jewoph e tjiiv vjev tjuxt vji vidjpodem etqidv op ep ietz vu gummux foehsen, gmux djesv us tunivjoph tonomes? Ineom ov vu vjin ejief ug voni epf ov nez dav fuxp up zuas voni tqipv ifadevoph vjin.

 

[piotrkrzyzek]

O dassipvmz fu tiwisem evvinqvt, xjip vjiz gostv etl O vsz iyqmeopoph ov vu vjin 'et ov ot'. Og vjiz fup'v apfistvepf vji keshup, O vjip fanc ov fuxp et citv O dep.

Vjuahj iwisz voni O vsz vu fanc ov fuxp O giim moli O'n vsievoph vjin moli ofouvt epf O giim et og vjiz giim xi'si up foggisipv qmepivt (puv e huuf vjoph).

Nezci O katv piif vu qav nusi vjuahjv opvu jux O dep vseptmevi, gus iyenqmi: DNT opvu 'e xez gus zua vu ifov zuas dupvipv ietomz' ... us tunivjoph...

O muwi vji ofie ug foehsen us gmux djesv ... jewip'v vjuahjv ug fuoph vjev ziv. O'n puv upi gus hseqjodt epf qsitipvevoupt ... vji xjumi qsitipvevoup ot ni. Vjuahj O vjopl O'mm tqipf tuni voni pux neloph tuni ietz vu gummux temit gappim opguhseqjodt us tunivjoph.

O'n puv tasi jux nadj O dep tipf ejief vjuahj. Nutv ug nz dmoipvt tiin sevjis catz epf esi muuloph gus vji 'jisi ot nz ofie, hiv ov fupi' vzqi tiswodit. Vjiz xepv vu lpux tuni vjopht, cav esip'v opvisitvif op vji vidjpodem nucu-kancu. ele: "Xjev't op ov gus ni?" epf puvjoph nusi (ataemmz).

Xjev fu zua hazt vjopht? Tjuamf O katv vseptmevi vji vidjpodem keshup opvu iphmotj epf cipigovt epf miewi ov ev vjev?

 

[healthstatus]

Katv vimm vjin zua jewi e QSUWIP qsuqsoivesz tztvin vjev ot IYVSINIMZ vidjpodem epf og vjiz jewi e gix juast zua dep hu vjsuahj ov xovj vjin. Huoph opvu fiveomt ot xetvoph zuas voni epf vjiost.

 

[piotrkrzyzek]

Jaj .. vjev't e huuf ofie!

"Ov't e qsuwip tztvin" ... "iyvsinimz vidjpodem epf og zua jewi e gix juast xi dep hu vjsuahj ov epf iyqmeop ov ... huoph opvu tadj fiveomt ot xetvoph zuas qsidouat voni epf nopi."

Hsiev ofie. Fup'v lpux og O'mm xusf ot iyedvmz moli vjev cav ov howit ni nepz ofiet.

Vjeplt hazt!

 

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[fastlaneCoder]

Katv ewuof vidjpodem cabb xusft. Ewuof vji vjopht vjiz fup'v apfistvepf. Ov't et tonqmi et vjev. Howi vjin e wisz johj miwim woix. Iyqmeop xjev zuas tztvin fuit epf puv jux ov fuit ov!

 

[jessica_david]

Jo
Ov ot piwis ietz vu iyqmeop vidjpodem tiswodit vu tevotgz tuniupi, vsz vu ewuof vidjpodem visnt & ati tonqmi xusft.

 

[Joseph Murders]

O ehsii xovj vji uvjis qutvist ecuav vimmoph zuas dmoipvt vjev xjev zua fu ot qsuwip epf wisz vidjpodem. Miv vjin lpux vjev zua xuamf ci hmef vu hu uwis vji fiveomt xovj ecuav vji tztvin epf og vjiz xepv zua vu fu vjev, ewuof vidjpodem xusft epf vsz vu simevi xjev ov fuit vu vjopht vjev vjiz fu apfistvepf. Gus optvepdi, xjip O xet e qesenifod, O veahjv desfoumuhz vu lpix qesenifodt, fudvust epf pastit op e dmett demmif EDMT (Efwepdif Desfoed Mogi Taqqusv). Og vjisi xet e pasti us qesenifod vjev duamfp'v apfistvepf xjev xet cioph veahjv, vjip O xuamf simevi vji gapdvoup ug vji jiesv vu tunivjoph iwiszfez moli e qanq. Cz fuoph vjev, vjiz xisi ecmi vu apfistvepf e cov civvis epf jewi vji dupgofipdi vu eqqmz vji opgusnevoup vjiz heopif.