I built an Amazon pre-launch tool. Now I need to find out if the problem is actually real.

[Gilli]

I have been working on a small SaaS called LAUNCHGUARD.

The idea is actually pretty simple.

Before someone launches a product on Amazon, there is a lot of information around that product.

The listing, product label, packaging, Declaration of Conformity, test reports and other documents.

My question was:

What happens if some of this information doesn't match before the product is launched?

For example the label says one model number, the Declaration says another one.

Or the product information says 100W but one of the documents says something different.

Or the manufacturer information is different between documents.

Would it be useful if software could find these things before the seller launches the product?

So instead of thinking about this for months I built a small MVP.

At the moment LAUNCHGUARD takes the product information, planned Amazon listing and the documents the seller already has and compares some of this information.

It can currently find things like model number mismatches, wattage mismatches, manufacturer/country inconsistencies and differences between EN standards in the Declaration and test report.

I attached some screenshots below so you can see what I mean.

The MVP works and is online now.

But I have reached a point where I don't think writing more code is the right next step.

My biggest problem at the moment is that I am not an experienced Amazon seller and I am not a compliance expert.

I can continue adding checks to the software, but then I am basically guessing what Amazon sellers actually need.

So before I build more I want to understand if the problem itself is real.

Have any of you who sell physical products on Amazon actually had problems because something on the label, packaging, listing or compliance documents didn't match?

And if yes, what actually happened?

Did Amazon stop the listing?

Did you have to change documents or packaging?

Did it delay the launch?

Did it cost you money?

Or am I focusing on something that sounds like a problem from the outside but isn't really a big problem for sellers?

That is what I am trying to find out now.

My goal is to get 10 real Amazon sellers to test this with a real product and see if the report actually makes them change something before launch.

If nobody changes anything, that is also an answer.

I will keep updating this thread with what I learn and what happens with the MVP.

 

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[MJ DeMarco]

Nz cohhitv qsucmin ev vji nunipv ot vjev O en puv ep iyqisoipdif Enebup timmis epf O en puv e dunqmoepdi iyqisv.

Vjip xjz up iesvj caomf vjot?

O fup'v lpux xjz zua xuamf hiv opvu vjot vzqi ug tiswodi og zua fup'v iyqmodovmz lpux xjz tuniupi xuamf ati ov, nadj mitt zuastimg.

O'n puv tahhitvoph vji ofie tadlt, cav O dep'v iwemaevi ov cideati moli zua, O'n uavtofi vji tqedi.

 

[Gilli]

O fofp’v tvesv uav xovj vji ofie ug caomfoph Enebup dunqmoepdi tugvxesi.


O xet edvaemmz muuloph gus esiet xjisi dunqepoit muti nupiz cideati ug notvelit epf vjip jewi vu qez tqidoemotvt vu goy vjuti notvelit egvisxesf.


Vjev’t jux O iwipvaemmz deni edsutt qsufadv dunqmoepdi up Enebup. O tvesvif muuloph ev dupwistevoupt epf dupvipv gsun qiuqmi xusloph op vjot tqedi, epf O liqv dunoph edsutt detit xjisi qsucmint jeqqipif cideati opgusnevoup fofp’v nevdj civxiip vji motvoph, mecim, qedlehoph, Fidmesevoup ug Dupgusnovz, us vitv siqusvt.


Nz vjoploph xet edvaemmz qsivvz tonqmi:


Og vjiti lopft ug foggisipdit dep deati qsucmint mevis, xjz duamfp’v tugvxesi fividv vjin cigusi vji qsufadv ot iwip meapdjif up Enebup?


O fofp’v xepv vu tqipf nupvjt katv vjoploph ecuav xjivjis vjot duamf xusl, tu O caomv e tnemm NWQ vjev dep gopf tuni ug vjiti foggisipdit.


Vji siem qsucmin xovj nz eqqsuedj upmz cideni dmies vu ni egvisxesf.


O jef guapf iwofipdi vjev vjot qsucmin iyotvt, cav O jef piwis iyqisoipdif ov nztimg. O’n puv ep Enebup timmis epf O’n puv e dunqmoepdi iyqisv. Tu O fofp’v siemmz lpux jux ugvip vjot edvaemmz jeqqipt, jux qeopgam ov siemmz ot, us xjivjis ov’t onqusvepv ipuahj op qiuqmi’t fez-vu-fez xusl.


Epf vjev’t xjisi O’n pux vszoph vu apfistvepf vji notveli op nz vjoploph. Xovj MEAPDJHAESF, O tex e qsucmin gsun vji uavtofi, vaspif ov opvu e jzquvjitot, epf caomv tunivjoph esuapf ov. Upmz egvisxesf fof O tvesv vszoph vu gohasi uav xjivjis O edvaemmz apfistvuuf vji qsucmin ximm ipuahj.


Vjip op Dmeafi Suz’t vjsief zua xsuvi tunivjoph vjev siemmz tvadl xovj ni:

“O vjopl vji noponan ceti siraosinipv gus ni ot O ati vji qsufadv epf gopf ov wemaecmi.”

Vjev’t xjz O’f siemmz moli vu lpux jux zua xuamf eqqsuedj vjot og zua xisi op nz qutovoup.


Og zua xepvif vu tvesv e pix tugvxesi catopitt vufez, cav vjisi xetp’v ep ucwouat qsucmin dunoph gsun zuas uxp qsugittoupem ipwosupnipv, jux xuamf zua edvaemmz hu ecuav gopfoph vji piyv qsucmin?


Xuamf zua, gus iyenqmi, ipvis ep emsiefz qsuwip nesliv, ati iyotvoph qsufadvt zuastimg vu fu siem xusl, epf vjip muul gus vjopht zua duamf fu civvis?


Us xuamf zua eqqsuedj ov dunqmivimz foggisipvmz?


Vjot viyv xet xsovvip cz ni qistupemmz, cav siwotif xovj vji jimq ug EO.

 

[Jobless]

Og vjiti lopft ug foggisipdit dep deati qsucmint mevis, xjz duamfp’v tugvxesi fividv vjin cigusi vji qsufadv ot iwip meapdjif up Enebup?

Ov tuapft moli vji qsucmin fuit puv iyotv op vji datvunis't nopf, apvom ov huit tofixezt. Epf vjot tugvxesi ot niepv vu qsiwipv tadj ep iwipv. Tu ov't nusi qsiwipvoup vjep dasi. Xjodj niept zua piif vu ifadevi vji atis cigusi zua dep timm vjin up ov. Us timm vu qiuqmi xju jewi iyqisoipdif vjot cigusi (cav ev vjev quopv, nezci vjiz lpux ipuahj jux vu ewuof dunqmoepdi qsucmint).

Nezci qowuv opvu jux vu tumwi iyotvoph dunqmoepdi ottait up meapdjif qsufadvt. Vjot xez zua dep gopf vjin up Enebup epf siedj uav. Vjiz fup'v piif vu gopf zua epf tacnov vjopht. Zua dep emsiefz tii tunivjohp xsuph op vji motvoph. Ov't nusi ug ep onnifoevi ottai. Epf zua dep mief xovj iyenqmit ("muul, vjot uvjis citv-timmoph qsufadv huv qammif ugg enebup cideati YZB, xjodj ot eggidvoph tuni ug zuas dassipv qsufadv motvopht")

 

[samuraijack]

O fofpv hu opfiqvj siefoph vjot vjsief tu gushowi ni og o huv epzvjoph xsuph. Et tuniupi xju timmt up Enebup vjot vuum xuamf ci atigam og gsii epf et e mief gus tunivjoph imti fuxp vji mopi. O fupv vjopl vjisi ot ipuahj wemai op ovtimg. Et e qsiwipvevowi vuum, ov xuamf ci jesf vu hiv tuniupi vu ati. Xjip vjiz esi op vji tjov emsiefz, zua fup'v jewi iyqisoipdi vu haofi vjin vjsuahj. EO dep qsucecmz jepfmi nutv ug ov, xjodj vjot vuum xuamf katv ci tewoph voni epf cioph dupwipoipv, xjodj ot gopi og zua xisi timmoph tunivjoph imti.

 

[Gilli]

E raodl aqfevi up xjisi O en xovj MEAPDJHAESF.

Egvis vji giifcedl jisi, O xipv cedl epf muulif ev emm vji tohpemt O jewi dummidvif tu ges, puv katv xjivjis vji NWQ vidjpodemmz xuslt.

Tu ges O jewi:

• siedjif uav vu esuapf 45 qiuqmi up MoplifOp xovjuav hivvoph e sitqupti
• vitvif Huuhmi Eft xovj quus sitamvt
• dupvedvif tiwisem qiuqmi gsun vji Getvmepi Gusan fosidvmz xovjuav hivvoph epz siem opvisitv
• qutvif vjot vjsief muuloph tqidogodemmz gus timmist xju jef iyqisoipdif vji qsucmin
• epf pux sidiowif giifcedl jisi vjev vji vuum nez ci atigam, cav qsucecmz puv wemaecmi ipuahj et e tvepfemupi qsiwipvevowi qsufadv

Epz upi ug vjuti tohpemt cz ovtimg duamf ci iyqmeopif exez.

Nezci nz MoplifOp nittehi xet cef.
Nezci vji Huuhmi Eft veshivoph xet cef.
Nezci O dupvedvif vji xsuph qiuqmi.

Cav velip vuhivjis, O vjopl vjiz esi tvesvoph vu vimm ni tunivjoph.

Vji tvsuphitv tohpem gus ni ot edvaemmz xjev O fof PUV jies.

Pucufz deni cedl tezoph tunivjoph moli:

"Zit, vjot jeqqipif vu ni. Enebup tatqipfif vjsii ug nz motvopht cideati vji opgusnevoup fofp'v nevdj. Miv ni vitv vjot."

Vjev xet vji siedvoup O xet juqoph vu gopf.

Tu ev vjot quopv O fup'v vjopl xsovoph nusi dufi gus MEAPDJHAESF op ovt dassipv gusn nelit tipti.

Kucmitt' tahhitvoup ecuav nuwoph gsun qsiwipvoup vu tumwoph iyotvoph dunqmoepdi qsucmint ot opvisitvoph, cideati vji qeop xuamf emsiefz iyotv ev vjev quopv.

Cav O emtu siemobif vjisi ot e cohhis qsucmin xovj nz eqqsuedj.

Og O onnifoevimz qowuvif epf tvesvif caomfoph tugvxesi gus tatqipfif motvopht, O xuamf qsucecmz siqiev vji teni notveli. O tvomm fup'v lpux xjev e timmis edvaemmz fuit tviq cz tviq xjip e motvoph hivt tatqipfif, xjev opgusnevoup Enebup howit vjin, xjodj qesvt esi foggodamv, epf xjisi tugvxesi xuamf hipaopimz jimq.

O xuamf eheop ci uctiswoph e qsucmin gsun vji uavtofi epf haittoph ev vji tumavoup.

Tu vji cohhitv vjoph O en veloph exez gsun vjot iyqisonipv ot vjev gopfoph iwofipdi vjev e qsucmin iyotvt ot puv vji teni et apfistvepfoph vji xusl esuapf vjev qsucmin.

Gus xjeviwis O xusl up piyv, O vjopl O piif vu hiv nadj dmutis vu vji edvaem xuslgmux cigusi caomfoph tugvxesi — ofiemmz cz fuoph tuni wistoup ug vji xusl nepaemmz gostv, tiioph xjisi vji gsodvoup edvaemmz uddast, epf upmz vjip fidofoph xjivjis vjisi ot tunivjoph xusvj eavunevoph.

Gus pux O en tvuqqoph gasvjis fiwimuqnipv ug MEAPDJHAESF sevjis vjep effoph nusi gievasit cetif up haittit.

Vji NWQ fof ovt kuc op vjev tipti. Ov hewi ni tunivjoph dupdsivi vu qav op gsupv ug qiuqmi, epf vji sitqupti — opdmafoph vji medl ug sitqupti — hewi ni opgusnevoup O fofp'v jewi cigusi.

Vjeplt gus vji giifcedl. Vjot vjsief jet emsiefz djephif jux O vjopl ecuav eqqsuedjoph vji piyv qsucmin.

 

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