Hi everyone,
I'm Yeshe, based in Brazil.
My background is a bit unconventional. I worked as a professional photographer before living in Denmark for several years, where I earned a degree in Marketing. Along the way I also studied Psychology, Neuroscience, and International Business.
Today I lead marketing for an engineering company serving the construction industry, but my paycheck is less than U$600/month and my boss, who is the owner of the company (and my aunt's husband), said that there's only one way to become rich: start your own company. He said I would never become rich as an employee and I believe him. Over the past few months I've become increasingly interested in using AI and automation to create leverage instead of simply becoming more efficient.
I'm here because I want to build businesses that satisfy the CENTS principles rather than remain dependent on trading time for money. MJ DeMarco's books fundamentally changed how I think about entrepreneurship, value creation, and wealth.
My current focus is validating scalable B2B opportunities, especially where AI and operational systems can solve expensive business problems. I'm far more interested in building durable assets than chasing trends or quick wins.
I joined the INSIDERS tier because I want to learn from people who have actually built companies, contribute where I can, document my progress, and receive honest feedback when my thinking is flawed.
Looking forward to learning from all of you.
– Yeshe
I'm Yeshe, based in Brazil.
My background is a bit unconventional. I worked as a professional photographer before living in Denmark for several years, where I earned a degree in Marketing. Along the way I also studied Psychology, Neuroscience, and International Business.
Today I lead marketing for an engineering company serving the construction industry, but my paycheck is less than U$600/month and my boss, who is the owner of the company (and my aunt's husband), said that there's only one way to become rich: start your own company. He said I would never become rich as an employee and I believe him. Over the past few months I've become increasingly interested in using AI and automation to create leverage instead of simply becoming more efficient.
I'm here because I want to build businesses that satisfy the CENTS principles rather than remain dependent on trading time for money. MJ DeMarco's books fundamentally changed how I think about entrepreneurship, value creation, and wealth.
My current focus is validating scalable B2B opportunities, especially where AI and operational systems can solve expensive business problems. I'm far more interested in building durable assets than chasing trends or quick wins.
I joined the INSIDERS tier because I want to learn from people who have actually built companies, contribute where I can, document my progress, and receive honest feedback when my thinking is flawed.
Looking forward to learning from all of you.
– Yeshe
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