DHH mentiond an article that has bad news for Apple.
"This represents a marked decline in loyalty, with only 78.9% of respondents now identifying as firmly committed to the Apple ecosystem, down from 92% in 2021. Conversely, just 9.7% of Samsung users expressed a willingness to switch to Apple for better AI features, suggesting that Apple faces stiffer competition in retaining its user base."
I wonder if the division of America in to two groups with 50% being called Communists and the other 50% being called Nazis has interferred with marketing "cool" products. The usual process of using "cool" celebrities people to promote the Apple brand is now going to piss off 50% of their customers, nullifying their ability to advertise. Most celebrities have had to pick a political side whether they wanted to or not, and this should cut their influence by 50%. This would be a disaster for Apple.
But does Apple even advertise with celebrities? Not saying you are wrong, this could absolutely be a factor. Just wondering if Apple heavily relies on celebs to market their products?
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