Couldn't agree with this more. I work in one of North America's biggest corporations. The corporate newsletters ALWAYS talk about "pleasing shareholders", "shareholder expectations", etc. But rarely mentions customer satisfaction and customer initiatives.My guess is BC is now owned by VC's who are trying to squeeze the towel, and they don't care if it's sucked nearly dry... meaning, they are trying to squeeze every piece of margin out of the business entity to earn an ROI or Revenue target. At this point in a company's lifecycle (as it is for most public companies) the stakeholders change from customers (where you are #1 priority) to investors (customers exist to serve investors).
It's baffling that public companies spend significantly more effort trying to meet shareholder targets than focusing on the customer. They want to milk the cow before actually feeding it.
Shopify recently went public, which does not bode well to me.
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