User Power
Value/Post Ratio
86%
- May 19, 2015
- 366
- 313
I am starting to accept the fact that I just suck at getting a business off the ground. I have tried businesses where I spend months developing a product and run ads and...crickets. I have also tried extremely low investment businesses like T-shirts because I realized how much a waste of time and expensive with the trials of building your own from scratch. Even the T-shirt thing, I ran the ads...and crickets.
So it seems to have any success on Facebook Ads (what I have been really trying to hone in on) you need initial data set in order for the facebook website conversion ad to work. They say so themselves. But if I can never get the initial data set, then I can never leverage the power of facebook.
On top of the facebook pixel funnel is View Content. Easy enough to get. I run a traffic ad with interest based targeting. I get enough View Contents (data) in just a couple of days for facebook to use. Create New Ad to Optimize for View Content. Since this ad is optimized for VC Conversion, I see a lower cost per view content. So the next part of the funnel is to get the Add to Cart to fire. Based on what I read, with enough View Contents, eventually some people will ATC. Then you get the initial ATC data set. Then optimize for that that and slowly move down the last part of the funnel until you can optimize for purchases. This is where you are suppose to be making bank.
But...nobody is ATC, so I always get stuck here. Because I can never get initial data set I'm stuck. I keep thinking it is a product problem, but then I see other ecommerce websites selling shirts or products in my opinion worse than mine. If people can see value in their products, how can they not in mine? they literally have nothing different. Examples are checking sales rank on on Amazon for T-shirt designs, they are obviously selling. Ecommerce selling websites showing their numbers and their store, profiting. These are not assumptions.
Retargeting ads are run as well, but cost is like 2x more and no sales either.
Also reading blog posts on facebook ads that say the best strategies are lookalike audiences, but you need an initial customer set...F*ck me.
Just recently, I have looked at websites that sell ecommerce businesses. Like Shopify Exchange, and decided to creep on their websites and kind of shocked how these businesses even get sales, they look terrible. I mean the websites don't look any better than mine. They just look like generic aliexpress dropship and they are claiming profit of $3k a month LOL. If they didn't show me their numbers, I would assume all these websites get $0 sales.
Facebook targeting seems no brainer, but I got nothing. I have a T-shirt with a Cat that is lifting weights. Seems easy enough...target people that like Cats and Must also match Weight Lifting. I have tried generic cat lover and generic fitness and have also gotten granular to cat magazines/rescue shelters & fitness icons, fitness brands. Interest that only that subset of people would truly like and...Nothing.
So it seems to have any success on Facebook Ads (what I have been really trying to hone in on) you need initial data set in order for the facebook website conversion ad to work. They say so themselves. But if I can never get the initial data set, then I can never leverage the power of facebook.
On top of the facebook pixel funnel is View Content. Easy enough to get. I run a traffic ad with interest based targeting. I get enough View Contents (data) in just a couple of days for facebook to use. Create New Ad to Optimize for View Content. Since this ad is optimized for VC Conversion, I see a lower cost per view content. So the next part of the funnel is to get the Add to Cart to fire. Based on what I read, with enough View Contents, eventually some people will ATC. Then you get the initial ATC data set. Then optimize for that that and slowly move down the last part of the funnel until you can optimize for purchases. This is where you are suppose to be making bank.
But...nobody is ATC, so I always get stuck here. Because I can never get initial data set I'm stuck. I keep thinking it is a product problem, but then I see other ecommerce websites selling shirts or products in my opinion worse than mine. If people can see value in their products, how can they not in mine? they literally have nothing different. Examples are checking sales rank on on Amazon for T-shirt designs, they are obviously selling. Ecommerce selling websites showing their numbers and their store, profiting. These are not assumptions.
Retargeting ads are run as well, but cost is like 2x more and no sales either.
Also reading blog posts on facebook ads that say the best strategies are lookalike audiences, but you need an initial customer set...F*ck me.
Just recently, I have looked at websites that sell ecommerce businesses. Like Shopify Exchange, and decided to creep on their websites and kind of shocked how these businesses even get sales, they look terrible. I mean the websites don't look any better than mine. They just look like generic aliexpress dropship and they are claiming profit of $3k a month LOL. If they didn't show me their numbers, I would assume all these websites get $0 sales.
Facebook targeting seems no brainer, but I got nothing. I have a T-shirt with a Cat that is lifting weights. Seems easy enough...target people that like Cats and Must also match Weight Lifting. I have tried generic cat lover and generic fitness and have also gotten granular to cat magazines/rescue shelters & fitness icons, fitness brands. Interest that only that subset of people would truly like and...Nothing.
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