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I Quit My Job to Start a Research Agency

A detailed account of a Fastlane process...

ORStrat

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Mar 7, 2023
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4 MONTH UPDATE:

So, one month since my last update and four months since I started this thing. The other day I felt like i'm no acheiving enough, but then I looked at my journal and realised how much I'd progressed. This time 12 months ago, it was all just an idea and a website with a vague value proposition. Now it's all starting to seem real!

On major positive: I think I've hit the niching down part. I know what I want to do now. I'm going to offer customer insights research and analysis, which involves interviewing customers, analysing customer data, researching customer profiles etc. I've really found this interesting and I've done two-three projects like this which have gone really well and I've enjoyed. I'm going to try and do this generally, and eventually niche down into an industry. For example, a consultancy that helps cyber securities understand their customers. Then I can use all the data I collect to produce and sell reports.

I'm taking it pretty slow. I had a few new clients this month and delivered great results for them. Really enjoyed the work too. I have a habit of trying to push myself and take on as much work as possible, which often fogs my brain and makes my performance worse.

I also said in my last post: "I am also a little nervous, as for one of the clients, the report seems quite difficult to do, so I do wonder if I have made the right decision by taking a difficult project on. But my plan is to work really hard at it, communicate well with the client and get it submitted way before the deadline." - This didn't end great as the client wasn't happy with the work I produced but I thought that they didn't communicate what they wanted very well. I ended up putting in extra effort to deliver something of worth and charged them 30% of the project. I think they understood that they hadn't communicated well and I admitted I was a little ambitious on taking on the project. They appreciated my honesty and the fact I was apologetic and that I never never blamed anyone and they said we'll have a call again soon to work together on a smaller project.
LESSON LEARNED: Some projects are too big! Know your limits (Which I never do!).

I also tried hiring, that went rubbish, but it's taught me a lot. I now need to develop a more rigorous interview process which asks more specific questions and gives a test similar to the work we would do in real life.

The plan is in the next month to just keep delivering good work, develop a hiring and cold outreach process and not to try and push myself too hard and grow too fast. I need to take it steady and grow slowly.

This is the first time during my journey where I've felt confident. I now know my product, my offering, my value proposition, my ideal customer, my [future] niche and my plans for the future. In previous months, i've always felt less confident.
 
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svekk1

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Thnks for the update, good to see your progress and lessons learned. Regarding hiring, you already reached a revenue point where you are able to pay a wage?
 

ORStrat

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Mar 7, 2023
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Thnks for the update, good to see your progress and lessons learned. Regarding hiring, you already reached a revenue point where you are able to pay a wage?
Yes, but for a freelancer only.

The revenue is not completely stable. but I can definitely afford a freelancer. I'm just posting a job as we speak to be honest.
 

svekk1

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Yes, but for a freelancer only.

The revenue is not completely stable. but I can definitely afford a freelancer. I'm just posting a job as we speak to be honest.
That's great progress for 4 months in business. What sort of skills and work experience are you looking for?
 
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ORStrat

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That's great progress for 4 months in business. What sort of skills and work experience are you looking for?
Thanks, it feels like i've not achieved much. So i'm glad to hear that.

I'm looking for researchers and data analysts. I'm thinking students could be a good market to tap because they have research skills so can help me with things like interviews etc. and their rates would be reasonable. Also considering hiring from abroad.
 

aboutkaizen

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Hey Man! Just finished reading this thread. Great progress! btw I'm a data/ business analyst based here in the Philippines. Maybe I can help you :)
Thanks, it feels like i've not achieved much. So i'm glad to hear that.

I'm looking for researchers and data analysts. I'm thinking students could be a good market to tap because they have research skills so can help me with things like interviews etc. and their rates would be reasonable. Also considering hiring from abroad.
 

ORStrat

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Mar 7, 2023
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Hey Man! Just finished reading this thread. Great progress! btw I'm a data/ business analyst based here in the Philippines. Maybe I can help you :)
Send me a DM. I''ve actually just started hiring process!
 
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1 Week update: Business going well, I managed to complete 2 projects for clients and get five-star reviews. One was lead generation leveraging my industry knowledge, one was a market research report for a company entering a new market.

I have decided lead sourcing for new clients is taking too much of my time so I am going to outsource it. I intend to get names for all new tech companies and investment funds etc. within the region that I am specialising in.

I'm going to post a job to hire someone soon and hopefully outsource some work. I really need to get some higher-paying clients for this though. Hopefully outsourcing lead gen will help with this.

I also spoke to a couple of industry professionals who have given me some tips too.

Let's go!
I'll work for you for free for a week.
 

ORStrat

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Mar 7, 2023
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Congratulations on taking the bold step towards starting your own research agency consultancy! Your journey so far sounds exciting and promising. Focusing on a niche can be a strategic move that helps you stand out and attract a specific client base. Consider evaluating the market demand and your expertise to decide which niche aligns best with your skills and the potential for monetization.
When it comes to customer acquisition, leveraging your sales and meeting-setting experience is a valuable asset. Researching potential clients before reaching out via cold emails can be effective. Look for companies that align with your chosen niche, show growth potential, or could benefit from your specialized services.
Networking can also play a significant role in finding potential clients. Attend industry events, webinars, and connect with professionals on platforms like LinkedIn to expand your reach and gain insights into the needs of your target market.
Lastly, reaching out to experienced agency owners or consultants can provide valuable insights. Their guidance and advice can help you navigate challenges and make informed decisions.
Best of luck with your consultancy journey, and keep sharing your progress to stay accountable and motivated!
Thanks, some great advice in there. I'll definitely be doing these. I've currently got a nice stream of work, and actually recently got my first client by cold outreach. Very soon I intend to start going to industry events.
 

ORStrat

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Mar 7, 2023
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I'll work for you for free for a week.
How is that appealing?

I'd rather just pay someone. When people say 'i'll work for you for free', it's not a good offer, it's actually more work for the business to work out where to fit you in, what you can do etc.

I respect your offer though.
 
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ORStrat

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150%
Mar 7, 2023
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5 Month Update
Summary:
- On for a record month
- Got my first client where we've done more than one piece of work for them
- Hired 2x people (this should give me 30 hours of help per week) (hopefully they are good)
- Got 2-3x good projects in the pipeline
- Had a final stage interview for an accelerator

So this last month has been good. I've only taken on work that I know I can fulfill and taken charge of everything. Not having to take every single job on has left me feeling less stressed; it's good to have a choice. I've been working with some cool companies and startups doing some cool projects. Revenue and profits are constantly increasing, I just want them to increase more! But that will come with time.

I've also been working with a client on small research projects, I did one, they liked my work, so I've now done another two projects for them. I'm hoping to scale the size of the projects and eventually get them on a decent retainer if it's in both of our interests.

I've also recruited. This time I tested all applicants with a short project, this really worked in weening out bad/lazy applicants. I should have done this before, but it's good to learn. I'm just hoping that the candidates who have interviewed well and completed the tests well are able to work with me and produce good quality work.

I've also been building some research software with my cofounder over the last 6 months which I think I have mentioned. It basically saves hours of time for researchers. We've had some interest in this but nothing materialised and had 2x final stage interviews with accelerators. We had one of them today and it went really well, I'm hoping we get onto it. I know my research agency can be a solid business, but the software business could be 1000x bigger, so the opportunity is incredibly enticing - but we shall see. The accelerator would give us infrastructure to build, access to coaches and funding if we need it. It's also fully remote and only ten hours per week.

I still haven't decided on my niche yet, but I'm not rushing into that. I'm really thinking of trying to go for the sports niche, because that's my passion and obsession, so I think i'd have a lot to give to that niche. But then, part of me is thinking to go for the edtech niche because of the size of the opportunity, the growth of the industry and the fact I've done a little work in the industry before. I'd also consider crypto niche cause that's another love of mine. I'm really stuck in analysis paralysis on this one, but I guess i'll just keep general and then decide in the near future.

Overall, i'm incredibly happy with how everything is going, business is going great but it's manageable and I don't feel under too much stress, which is good. So i'm able to build my business and enjoy my life. A lot of this doesn't even feel like work at the moment, it feels like fun. I guess i'm doing it right, as Naval said "I’m always “working.” It looks like work to others, but it feels like play to me. And that’s how I know no one can compete with me on it. Because I’m just playing, for sixteen hours a day. If others want to compete with me, they’re going to work, and they’re going to lose because they’re not going to do it for sixteen hours a day, seven days a week."
 

arthur pritt

PARKED
User Power
Value/Post Ratio
0% - New User
Oct 2, 2018
1
0
5 Month Update
Summary:
- On for a record month
- Got my first client where we've done more than one piece of work for them
- Hired 2x people (this should give me 30 hours of help per week) (hopefully they are good)
- Got 2-3x good projects in the pipeline
- Had a final stage interview for an accelerator

So this last month has been good. I've only taken on work that I know I can fulfill and taken charge of everything. Not having to take every single job on has left me feeling less stressed; it's good to have a choice. I've been working with some cool companies and startups doing some cool projects. Revenue and profits are constantly increasing, I just want them to increase more! But that will come with time.

I've also been working with a client on small research projects, I did one, they liked my work, so I've now done another two projects for them. I'm hoping to scale the size of the projects and eventually get them on a decent retainer if it's in both of our interests.

I've also recruited. This time I tested all applicants with a short project, this really worked in weening out bad/lazy applicants. I should have done this before, but it's good to learn. I'm just hoping that the candidates who have interviewed well and completed the tests well are able to work with me and produce good quality work.

I've also been building some research software with my cofounder over the last 6 months which I think I have mentioned. It basically saves hours of time for researchers. We've had some interest in this but nothing materialised and had 2x final stage interviews with accelerators. We had one of them today and it went really well, I'm hoping we get onto it. I know my research agency can be a solid business, but the software business could be 1000x bigger, so the opportunity is incredibly enticing - but we shall see. The accelerator would give us infrastructure to build, access to coaches and funding if we need it. It's also fully remote and only ten hours per week.

I still haven't decided on my niche yet, but I'm not rushing into that. I'm really thinking of trying to go for the sports niche, because that's my passion and obsession, so I think i'd have a lot to give to that niche. But then, part of me is thinking to go for the edtech niche because of the size of the opportunity, the growth of the industry and the fact I've done a little work in the industry before. I'd also consider crypto niche cause that's another love of mine. I'm really stuck in analysis paralysis on this one, but I guess i'll just keep general and then decide in the near future.

Overall, i'm incredibly happy with how everything is going, business is going great but it's manageable and I don't feel under too much stress, which is good. So i'm able to build my business and enjoy my life. A lot of this doesn't even feel like work at the moment, it feels like fun. I guess i'm doing it right, as Naval said "I’m always “working.” It looks like work to others, but it feels like play to me. And that’s how I know no one can compete with me on it. Because I’m just playing, for sixteen hours a day. If others want to compete with me, they’re going to work, and they’re going to lose because they’re not going to do it for sixteen hours a day, seven days a week."
Hi ORStrat,

I really enjoyed reading your latest thread about starting a research agency. I especially liked the part where you have niched down to offer customer insights research and analysis. Curious to know how you are doing cold emailing sequence?It takes the average human 7 interactions with someone before they recognize it (Think retargeting ads on websites)

So, I would really appreciate it if I could assist you with cold emailing/outreach.

I know you are busy, so if you aren't interested or don't think I'll be of value, you don't have to reply. But if you are, I'd be greatly elated. Either way, keep up the great work!!

I continue cheering from the sidelines and be inspired by you.
 

BizyDad

Keep going. Keep growing.
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Hi ORStrat,

I really enjoyed reading your latest thread about starting a research agency. I especially liked the part where you have niched down to offer customer insights research and analysis. Curious to know how you are doing cold emailing sequence?It takes the average human 7 interactions with someone before they recognize it (Think retargeting ads on websites)

So, I would really appreciate it if I could assist you with cold emailing/outreach.

I know you are busy, so if you aren't interested or don't think I'll be of value, you don't have to reply. But if you are, I'd be greatly elated. Either way, keep up the great work!!

I continue cheering from the sidelines and be inspired by you.
You joined in 2018.

This is your first post.

I don't know whether a blast you for being self-promotional, or applaud you for finally stepping up and trying to offer some assistance to somebody.

What have you been doing for 5 years Arthur Pritt?
 
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ORStrat

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Mar 7, 2023
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You joined in 2018.

This is your first post.

I don't know whether a blast you for being self-promotional, or applaud you for finally stepping up and trying to offer some assistance to somebody.

What have you been doing for 5 years Arthur Pritt?
You have taken the words from my mouth.
 

ORStrat

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Mar 7, 2023
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7 MONTH UPDATE

Everythings been going well the last couple months business wise. In September I caught covid and had a family bereavement which slowed progress down, but made me realise that business isn't the most important thing, health and family are. So I was happy to sacrifice a month of profit to recover.

I recently got my first referral too. Someone said that my work was great and referred me to one of their VC friends who needs some similar work doing. I'm also working on a really fun project right now too.

I have also picked my niche too. I'm going to start marketing hard around Linkedin also, as I haven't been doing this. But now i've found my niche it has informed my future marketing strategy.

The other day I got a customer for my software too which is really exciting. We are currently building it out for his business and excited to get feedback on it. I think my software, if it is as valuable as we believe, will be a great business. As we can build it and sell it to multiple businesses, which will earn me much more than the consultancy would.

Overall, everything is on the up and I will be back in the next month to update. Hopefully I'll have had the custom software purchased by the client on a long contract! That's the main goal!
 

Kevin88660

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Congrats that you have a business and customers paying for high ticker item.

But these kind of one man show business and customized research is a super hard way of making money.

Hope you soon gravitates towards solving standardized problem and providing a standardized solution.

Ideally you should write newsletters and generate reports in the future for a niche where interested parties subscribe to it.
 
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Last edited:

ORStrat

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Mar 7, 2023
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Congrats that you have a business and customers paying for high ticker item.

But these kind of one man show business and customized research is a super hard way of making money.

Hope you soon gravitates towards solving standardized problem and providing a standardized solution.

Ideally you should write newsletters and generate reports in the future for a niche where interested parties subscribe to it.
Yes, I agree. My plan has been to branch out to newsletters/content/reports in the future.

The last few months have been finding a niche, over the next few months I shall keep gaining expertise in my niche. Then evenutally, using that expertise I aim to start newsletters/reports and creating content.

Research won't be my only service, i'm operating as a strategy consultancy within a specific niche. I help customers solve business problems, to do that, the main function is research.
 

Kevin88660

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Yes, I agree. My plan has been to branch out to newsletters/content/reports in the future.

The last few months have been finding a niche, over the next few months I shall keep gaining expertise in my niche. Then evenutally, using that expertise I aim to start newsletters/reports and creating content.

Research won't be my only service, i'm operating as a strategy consultancy within a specific niche. I help customers solve business problems, to do that, the main function is research.
Good luck!
 
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ORStrat

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Mar 7, 2023
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9 MONTH UPDATE

So, everythings been going pretty well. I've managed to hire a good freelancer after countless terrible ones. I've also worked on some interesting projects too.

I managed to land a big client, one of the worlds biggest companies. I'm over to moon about this, but the work they want me to deliver is tough. So I'm grinding away and trying my best to complete it and being as creative as I can to drive the best results possible.

For our software, we did a build out for a company, but it wasn't for them, so we ended up not working together. We've got a meeting in a couple weeks with another potential customer, which we are excited for. We keep getting closer and closer to our first customer, receving feedback, constantly improving and learning from our mistakes.

The only difficulties have been managing the cylicality of the work. In October we were mega busy, Novemberwe were quiet and in December we have been mega busy. I sometimes wish it was a little more constant and predictable - but hey, that's the life of an entrepreneur right!

I still feel like my business is very average. I'm not making mega money and it's a constant grind! But, if I look how far I've come in the last 9 months, it's way further than I'd have expected. Hopefully in the next month I can get a customer for our software and also deliver super results for our current big name client. I think from there, it will be onwards and upwards.

It's been quite a successful year, hopefully next year will be even better. Merry Christmas and a happy new year to anyone reading this!
 

ORStrat

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Mar 7, 2023
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1 YEAR UPDATE

Sooooo
it's been just over a year since I lauched. Things have gone well but not perfect, which is expected. I'm definitely happy with the progress I have made, but eager for more!

Revenue was approx $30,000 for the year
Gross profit of $20,000
Net profit $12,000

Tax is a killer; my biggest expense at approx 40%.

Did work for some big clients who are household names and worked on some cool projects.

Still no software customer but it is what it is, I'll keep going on that.

Hoping to double revenue next year and get some bigger clients on bigger contracts as well as getting some retainers signed. Every client we've worked with has been projects hear and there, nothing retainer based. So i'd like that to change to get more reliable income.

I'd also like to add that I've been working on this for 2/3 days a week whilst also working part time, which is why the figures aren't amazing.

Overall, I'm happy with my progress and looking forward to building this business for a second year. Hoping to do some big increases in revenue, sign some big clients and start creating linkedin content for marketing purposes.

Let's go :D
 

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