YouTube Direction Help

[SinFa]

Hi there,

My wife and I run a YouTube channel and we're kind of stuck. The channel is a non-English speaking channel with 20k subscribers.

Our channel started off as a UK lifestyle and fashion channel. However, around 6 months ago, we branched off to UK properties and immigration too due to our home country's political situation - you might be able to guess where we're from. Anyways, we managed to double our subscriber count (+10K) by catching the migration wave but it's dying down now.

The issue we're having at the moment is that there is a huge divergence in the audience between the 2 groups of audience; UK lifestyle and fashion subscribers are typically < 35 year old females, whilst UK properties and immigration are mainly > 45 year old males. As such, when we post a video, we're only able to cater to one group of subscribers, which in our opinion, hinders the video's delivery and overall channel growth.

Currently, we are considering splitting into 2 channels, but aren't sure how to go about it, or whether it's even the right decision. For example, if we're creating a new channel, should we delete all content from original channel and move it to the new one, or repost? How do you advertise the new channel? How would the old channel be impacted?

Are there any YouTubers here who've went through a similar situation, how did you fix it in the end?

Thanks!

 

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[Andy Black]

Hi there,

My wife and I run a YouTube channel and we're kind of stuck. The channel is a non-English speaking channel with 20k subscribers.

Our channel started off as a UK lifestyle and fashion channel. However, around 6 months ago, we branched off to UK properties and immigration too due to our home country's political situation - you might be able to guess where we're from. Anyways, we managed to double our subscriber count (+10K) by catching the migration wave but it's dying down now.

The issue we're having at the moment is that there is a huge divergence in the audience between the 2 groups of audience; UK lifestyle and fashion subscribers are typically < 35 year old females, whilst UK properties and immigration are mainly > 45 year old males. As such, when we post a video, we're only able to cater to one group of subscribers, which in our opinion, hinders the video's delivery and overall channel growth.

Currently, we are considering splitting into 2 channels, but aren't sure how to go about it, or whether it's even the right decision. For example, if we're creating a new channel, should we delete all content from original channel and move it to the new one, or repost? How do you advertise the new channel? How would the old channel be impacted?

Are there any YouTubers here who've went through a similar situation, how did you fix it in the end?

Thanks!

Congrats on getting to 20k subscribers. I never quite got to grips with YouTube. I’d guess it’s better to split the channels if your subscribers are only interested in one of the two themes.


Hmm... What would I do?

Maybe put out a video asking your subscribers what they’d like to see you do? Ask your email lists and social media channels too if appropriate.

I wouldn’t delete old videos.

Maybe start with different playlists?


@Fox ... I presume you’re still big into YouTube. What would you recommend?

Also, this thread links to various progress threads. Maybe some might help you on your journey.

• EXECUTION - [Master List] YouTube Progress Threads

 

[EVMaso]

Pick a direction for your current channel. Whether it's the immigration crowd or lifestyle crowd. Videos aimed at that crowd should go on the current channel.

For the other audience, start a new channel.

Be careful if you decide to delete/privatize/delist your old videos, you will lose those watch hours and that might sink you into demonetization. They really won't affect your channel all that much moving forward, so I would just leave them alone. Lots of channels have done pivots and have left their old videos as they are.

I am unfamiliar with how YouTube views duplicate posts, like say you were to take some of your old videos and simply repost them onto your incoming new channel. If I were to do that, I would try and edit the original video somehow, maybe add some updated commentary towards the beginning or end, complete with new thumbnail and title.

 

[SinFa]

Congrats on getting to 20k subscribers. I never quite got to grips with YouTube. I’d guess it’s better to split the channels if your subscribers are only interested in one of the two themes.


Hmm... What would I do?

Maybe put out a video asking your subscribers what they’d like to see you do? Ask your email lists and social media channels too if appropriate.

I wouldn’t delete old videos.

Maybe start with different playlists?


@Fox ... I presume you’re still big into YouTube. What would you recommend?

Also, this thread links to various progress threads. Maybe some might help you on your journey.

• EXECUTION - [Master List] YouTube Progress Threads

Thanks for the reply Andy

Yup, we'll be posting an IG story and YouTube discussion to ask our audience what to do tomorrow! Best to see what the group we serve think before making our next move.

Pick a direction for your current channel. Whether it's the immigration crowd or lifestyle crowd. Videos aimed at that crowd should go on the current channel.

For the other audience, start a new channel.

Be careful if you decide to delete/privatize/delist your old videos, you will lose those watch hours and that might sink you into demonetization. They really won't affect your channel all that much moving forward, so I would just leave them alone. Lots of channels have done pivots and have left their old videos as they are.

I am unfamiliar with how YouTube views duplicate posts, like say you were to take some of your old videos and simply repost them onto your incoming new channel. If I were to do that, I would try and edit the original video somehow, maybe add some updated commentary towards the beginning or end, complete with new thumbnail and title.

Thanks EVMaso, especially for the slight edit bit when reposting.

Yea, we'll most likely split the channel, but no clue what crowd to keep on the current channel. We're going to ask what our subscribers think before making the decision.

I don't think we'll delete our old videos, we'll just prioritize the the playlist for the niche we plan to stick with in the end.

Thanks guys

 

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