I'm spitballing here so any feedback will be appreciated. Let me know if you guys see any holes.
I'm adjusting my business model. The question I asked myself is: what model is most valuable to the people paying?
Do *they* (the people paying me) want the email or do they want the call?
They are most likely going to want the phone call more than the email.
Here is how that would work: leads call me needing a provider, I screen lead for what lead wants and find suggestions for providers positioned for what that lead wants. I say “ok I have 3 options that will work for you, let’s get them on the line” it rings and 1 of 3 things happen:
This particular niche sucks at digital marketing, following up, and they hate dealing with unfit people. So the most valuable proposition I can give them is pay-per-call (hybrid w/ pay-per-email).
I'm adjusting my business model. The question I asked myself is: what model is most valuable to the people paying?
Do *they* (the people paying me) want the email or do they want the call?
They are most likely going to want the phone call more than the email.
Here is how that would work: leads call me needing a provider, I screen lead for what lead wants and find suggestions for providers positioned for what that lead wants. I say “ok I have 3 options that will work for you, let’s get them on the line” it rings and 1 of 3 things happen:
- They answer, I make the introduction, tell the lead I will email the other options your contact info and they will contact you if they have availability, then I jump off the line
- The call is charged at 25%, the emails are charged at 10%
- They don’t answer, we leave a voicemail with the clients information (charged at 20%), and try another place until someone picks up or calls the client back. If they call the client back while I’m still on the line, then refer back to 1.c and raise the bill to 25%, if they call back later then at least they are paying the 20%. And because the businesses are paying, they are more incentivized to follow up.
- If none of the options answer, voicemails have been left with the clients information (all of which are being charged 20%) and should be hearing back from them because they are being charged for the voicemail.
This particular niche sucks at digital marketing, following up, and they hate dealing with unfit people. So the most valuable proposition I can give them is pay-per-call (hybrid w/ pay-per-email).
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