#1. Swipe Blog Ideas
This one is the most popular method among new startup's. They just google "how to increase conversion rate of the website" and start to follow those ideas presented in the blog.
Most blogs are from content writers, not CRO(conversion optimizer) veterans.
Most case studies are skewed and won't work for you. They are made to impress the client only(like you).
If you are really serious about implementing those given techniques, make sure you know the science behind it appropriately; otherwise, that will be a waste of your time and effort.
#2. Asking for suggestions on the forum
***You will find many people on the forum who will give you suggestions about increasing conversion rate***
Based on their personal opinion or their personal applied method, which gave them success.
But, listen, every business is different the way customers think and react,
*for example: Recently, I was designing an A/B test with my team for a client. To give you a little context (The company was selling a landline base a device that will transfer the telephone call on your cellphone without internet).*
When we introduced the reviews on the page, the conversion didn't increase.
But when we did the same thing on an e-commerce website product page, the conversion rate increased to 60%.
**As I said above, every business and the way customers think and react is different** you can't copy the amazon website and end up increasing your conversion rate until your customers are not the same.
#3. Best Practices
There is nothing like best practices. Every product should be already built with it. Also, there isn't a single test that universally works.
#4. Copying Competitors
I found this daily with the client. They always come up with the idea that our competitor is using it. Let's also test it on our product.
Don't assume. How do you know what they are doing works?
You can't know their test results.
This is a bad method.
Add if I am missing something
This one is the most popular method among new startup's. They just google "how to increase conversion rate of the website" and start to follow those ideas presented in the blog.
Most blogs are from content writers, not CRO(conversion optimizer) veterans.
Most case studies are skewed and won't work for you. They are made to impress the client only(like you).
If you are really serious about implementing those given techniques, make sure you know the science behind it appropriately; otherwise, that will be a waste of your time and effort.
#2. Asking for suggestions on the forum
***You will find many people on the forum who will give you suggestions about increasing conversion rate***
Based on their personal opinion or their personal applied method, which gave them success.
But, listen, every business is different the way customers think and react,
*for example: Recently, I was designing an A/B test with my team for a client. To give you a little context (The company was selling a landline base a device that will transfer the telephone call on your cellphone without internet).*
When we introduced the reviews on the page, the conversion didn't increase.
But when we did the same thing on an e-commerce website product page, the conversion rate increased to 60%.
**As I said above, every business and the way customers think and react is different** you can't copy the amazon website and end up increasing your conversion rate until your customers are not the same.
#3. Best Practices
There is nothing like best practices. Every product should be already built with it. Also, there isn't a single test that universally works.
#4. Copying Competitors
I found this daily with the client. They always come up with the idea that our competitor is using it. Let's also test it on our product.
Don't assume. How do you know what they are doing works?
You can't know their test results.
This is a bad method.
Add if I am missing something
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