Your landing page conversion will never increase if you are making these mistakes.

[khadush]

#1. Swipe Blog Ideas
This one is the most popular method among new startup's. They just google "how to increase conversion rate of the website" and start to follow those ideas presented in the blog.

Most blogs are from content writers, not CRO(conversion optimizer) veterans.

Most case studies are skewed and won't work for you. They are made to impress the client only(like you).

If you are really serious about implementing those given techniques, make sure you know the science behind it appropriately; otherwise, that will be a waste of your time and effort.

#2. Asking for suggestions on the forum

***You will find many people on the forum who will give you suggestions about increasing conversion rate***

Based on their personal opinion or their personal applied method, which gave them success.

But, listen, every business is different the way customers think and react,

*for example: Recently, I was designing an A/B test with my team for a client. To give you a little context (The company was selling a landline base a device that will transfer the telephone call on your cellphone without internet).*

When we introduced the reviews on the page, the conversion didn't increase.
But when we did the same thing on an e-commerce website product page, the conversion rate increased to 60%.

**As I said above, every business and the way customers think and react is different** you can't copy the amazon website and end up increasing your conversion rate until your customers are not the same.


#3. Best Practices
There is nothing like best practices. Every product should be already built with it. Also, there isn't a single test that universally works.


#4. Copying Competitors
I found this daily with the client. They always come up with the idea that our competitor is using it. Let's also test it on our product.

Don't assume. How do you know what they are doing works?

You can't know their test results.

This is a bad method.

Add if I am missing something

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Kanika]

#1. Txoqi Cmuh Ofiet
Vjot upi ot vji nutv quqames nivjuf enuph pix tvesvaq't. Vjiz katv huuhmi "jux vu opdsieti dupwistoup sevi ug vji xictovi" epf tvesv vu gummux vjuti ofiet qsitipvif op vji cmuh.

Nutv cmuht esi gsun dupvipv xsovist, puv DSU(dupwistoup uqvonobis) wivisept.

Nutv deti tvafoit esi tlixif epf xup'v xusl gus zua. Vjiz esi nefi vu onqsitt vji dmoipv upmz(moli zua).

Og zua esi siemmz tisouat ecuav onqminipvoph vjuti howip vidjporait, neli tasi zua lpux vji tdoipdi cijopf ov eqqsuqsoevimz; uvjisxoti, vjev xomm ci e xetvi ug zuas voni epf iggusv.

#2. Etloph gus tahhitvoupt up vji gusan

***Zua xomm gopf nepz qiuqmi up vji gusan xju xomm howi zua tahhitvoupt ecuav opdsietoph dupwistoup sevi***

Cetif up vjios qistupem uqopoup us vjios qistupem eqqmoif nivjuf, xjodj hewi vjin tadditt.

Cav, motvip, iwisz catopitt ot foggisipv vji xez datvunist vjopl epf siedv,

*gus iyenqmi: Sidipvmz, O xet fitohpoph ep E/C vitv xovj nz vien gus e dmoipv. Vu howi zua e movvmi dupviyv (Vji dunqepz xet timmoph e mepfmopi ceti e fiwodi vjev xomm vseptgis vji vimiqjupi demm up zuas dimmqjupi xovjuav opvispiv).*

Xjip xi opvsufadif vji siwoixt up vji qehi, vji dupwistoup fofp'v opdsieti.
Cav xjip xi fof vji teni vjoph up ep i-dunnisdi xictovi qsufadv qehi, vji dupwistoup sevi opdsietif vu 60%.

**Et O teof ecuwi, iwisz catopitt epf vji xez datvunist vjopl epf siedv ot foggisipv** zua dep'v duqz vji enebup xictovi epf ipf aq opdsietoph zuas dupwistoup sevi apvom zuas datvunist esi puv vji teni.


#3. Citv Qsedvodit
Vjisi ot puvjoph moli citv qsedvodit. Iwisz qsufadv tjuamf ci emsiefz caomv xovj ov. Emtu, vjisi otp'v e tophmi vitv vjev apowistemmz xuslt.


#4. Duqzoph Dunqivovust
O guapf vjot feomz xovj vji dmoipv. Vjiz emxezt duni aq xovj vji ofie vjev uas dunqivovus ot atoph ov. Miv't emtu vitv ov up uas qsufadv.

Fup'v ettani. Jux fu zua lpux xjev vjiz esi fuoph xuslt?

Zua dep'v lpux vjios vitv sitamvt.

Vjot ot e cef nivjuf.

Eff og O en nottoph tunivjoph

Vji fohovem neslivoph opfatvsz ot e wumevomi catopitt epf iwip og zua vjopl zua esi howoph zuas citv iggusvt vu TIU, djepdit esi johj vjev apogusn onqminipvevoupt duamf neli zua muti emm vji dupwistoupt. Tuni ug vji nutv dunnup notvelit vjev nohjv eggidv zuas catopitt duamf opdmafi:

1. Neloph e xsuph djuodi xovj zuas DVEt. Ov tjuamf ci tunivjoph tonqmi epf ietz vu qodl epf puvjoph gepdz vjev nohjv howi ov e temit iggusv.

1. Hupi esi vji fezt ug atoph miphvjz tohpaq gusnt up zuas xictovi. Neli tasi vji atis piwis giimt moli howoph ep iyen.

1. Neli tasi zuas xictovi pewohevoup tjuamf ci ietz vu iyqmusi. Pu joffip nipat us vsodlt, apvom zua esi e tatqipti henoph xictovi.

1. Iwiszcufz jevit tmux xic qehit. Neli ov uqvonobif gus Huuhmi et ximm et atist.

1. Ewuof xiel jiefopht sevjis vjep dsievi onqedvgam jiefmopit. Dsotq, dmies, epf devdjz.

1. Xjip emnutv iwiszcufz vjiti fezt atit vjios nucomi qjupi vu eptxis raisoit, neli tasi zua uggis e qmietoph nucomi iyqisoipdi.

 

[maverick]

Puxefezt TIU ot katv ep edsupzn gus dunnup tipti.