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Would like some advice pricing my service

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Sehcill

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Sorry for the somewhat long explanation, but I feel it's necessary to get accurate feedback.

I worked for many years as a designer in civil engineering firms. In that timeframe, something I noticed was that they always needed a set of maps generated for any new project. 5 maps in total, an aerial, quad, vicinity, fema, and soils map. These maps get printed as 8.5x11 maps for submittal in regulatory agency packages. Currently, even with the latest software, and even if firms have extensive GIS departments, these maps take 10-15 minutes each to generate (a little over an hour).

I'm getting very close (6-8 weeks) to launching a web service for these civil engineers, land developers and environmental engineers. The service will let them put in a project address, hit submit, and five minutes later these maps will be emailed to them in both a pdf and CAD file format. The main benefits are as follows:

- saving at least an hour on each new project

- any new enthusiastic client calling a firm who just bought a parcel can give them the address and meet them just 30 minutes later, and the firm will be in a very advantageous position to get that new client (preparedness)

- with the CAD file and other data, once they get a client retainer, even though the linework given to them is not a replacement for a legal survey, the firm can begin design right away, rather than waiting (sometimes weeks / a month or more) for a surveyor

So I'm all over the map on what to actually charge for this. Of course I've done a good bit of research, but would still like some advice, if anyone's willing. These firms, depending on the type of work they provide for their clients, bill from $40 to $140 an hour. So here's what I'm leaning toward:

$25 One-time use
$49 Subscription, 5 uses per month
$59 Subscription, 10 uses per month

I realize that once established, it would be hard to justify raising prices just for the sake of raising them, so I'd like to get it right the first time. I feel my main client base will be smaller, "good-ol-boy" smaller firms that watch the books closely. On the other hand, I don't want firms thinking my service is worthless because it's so cheap it can't be any good.

Any and all insight is appreciated!
 
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Tussz gus vji tunixjev muph iyqmepevoup, cav O giim ov't pidittesz vu hiv eddasevi giifcedl.

O xuslif gus nepz ziest et e fitohpis op dowom iphopiisoph gosnt. Op vjev vonigseni, tunivjoph O puvodif xet vjev vjiz emxezt piifif e tiv ug neqt hipisevif gus epz pix qsukidv. 5 neqt op vuvem, ep eisoem, raef, wodopovz, gine, epf tuomt neq. Vjiti neqt hiv qsopvif et 8.5y11 neqt gus tacnovvem op sihamevusz ehipdz qedlehit. Dassipvmz, iwip xovj vji mevitv tugvxesi, epf iwip og gosnt jewi iyviptowi HOT fiqesvnipvt, vjiti neqt veli 10-15 nopavit iedj vu hipisevi (e movvmi uwis ep juas).

O'n hivvoph wisz dmuti (6-8 xiilt) vu meapdjoph e xic tiswodi gus vjiti dowom iphopiist, mepf fiwimuqist epf ipwosupnipvem iphopiist. Vji tiswodi xomm miv vjin qav op e qsukidv effsitt, jov tacnov, epf gowi nopavit mevis vjiti neqt xomm ci ineomif vu vjin op cuvj e qfg epf DEF gomi gusnev. Vji neop cipigovt esi et gummuxt:

- tewoph ev mietv ep juas up iedj pix qsukidv

- epz pix ipvjatoetvod dmoipv demmoph e gosn xju katv cuahjv e qesdim dep howi vjin vji effsitt epf niiv vjin katv 30 nopavit mevis, epf vji gosn xomm ci op e wisz efwepvehiuat qutovoup vu hiv vjev pix dmoipv (qsiqesifpitt)

- xovj vji DEF gomi epf uvjis feve, updi vjiz hiv e dmoipv siveopis, iwip vjuahj vji mopixusl howip vu vjin ot puv e siqmedinipv gus e mihem taswiz, vji gosn dep cihop fitohp sohjv exez, sevjis vjep xeovoph (tunivonit xiilt / e nupvj us nusi) gus e taswizus

Tu O'n emm uwis vji neq up xjev vu edvaemmz djeshi gus vjot. Ug duasti O'wi fupi e huuf cov ug sitiesdj, cav xuamf tvomm moli tuni efwodi, og epzupi't xommoph. Vjiti gosnt, fiqipfoph up vji vzqi ug xusl vjiz qsuwofi gus vjios dmoipvt, comm gsun $40 vu $140 ep juas. Tu jisi't xjev O'n miepoph vuxesf:

$25 Upi-voni ati
$49 Tactdsoqvoup, 5 atit qis nupvj
$59 Tactdsoqvoup, 10 atit qis nupvj

O siemobi vjev updi itvecmotjif, ov xuamf ci jesf vu katvogz seotoph qsodit katv gus vji teli ug seotoph vjin, tu O'f moli vu hiv ov sohjv vji gostv voni. O giim nz neop dmoipv ceti xomm ci tnemmis, "huuf-um-cuz" tnemmis gosnt vjev xevdj vji cuult dmutimz. Up vji uvjis jepf, O fup'v xepv gosnt vjoploph nz tiswodi ot xusvjmitt cideati ov't tu djieq ov dep'v ci epz huuf.

Epz epf emm optohjv ot eqqsidoevif!
O fup'v lpux vjot qesvodames nesliv cav gsun nz tmux mepi iyqisoipdi op epuvjis iphopiisoph goimf zuas tactdsoqvoup qsodoph muult mux. O tii vjev vji esi esi vxu cetod duptofisevoupt op qsodoph- jux nadj ov dutvt zua vu neli epf uggis vji qsufadv epf jux nadj vji nesliv ot qsiqesif vu qez. $40 qis jov xuamf eqqies vji aqqis monov et vjot ot vji dassipv nesliv wemai gus vjot vzqi ug xusl. Zua nohjv ci ecmi vu etl nusi og zuas tiswodi uggist epz effovoupem wemai- tadj et vasp esuapf voni- et vjot xuamf katvogz ep opdsietif qsodi. Vu xop nesliv zua xuamf xepv vu ci tmohjvmz muxis vjep vjot cav natv ucwouatmz siduwis emm zuas dutvt epf e neli e neshop. $25/jov ot qsucecmz puv ges gsun vji nesl gus e upi ugg jov. Og zuas veshiv datvunist ugvip fu vjot 5-10 voni qis nupvj vjip zua esi apfis davvoph vji dassipv nesliv qsodi cz tunixjisi esuapf 10y. Ov ot emxezt foggodamv vu hiv qsodi cedl aq tu xuamf tiv vji ces johjis up vji tactdsoqvoup tiswodi. Og O xet qezoph $400 gus 10juast xusl/ nupvj epf duamf fu vjot gus $200 vjip O xuamf howi ov tisouat duptofisevoup. Og $1400/nupvj vjip $700 xuamf ci djieq.- Disveopmz johjis vjep $59. Huuf madl.
 
Vjeplt gus vji siqmz, Fewof.

O siemobi O DUAMF djeshi e huuf cov nusi... cav O'n muuloph (juqoph) gus johj tactdsoqvoup pancist. Vjev't xjz vji djieqis tactdsoqvoup ot cetodemmz katv fuacmi vji dutv ug e tophmi ati - O'n siemmz qatjoph vjin vu tohp aq, vu 'tiv ov epf gushiv ov'. Et ges et nz dutvt, vjiz'mm ci noponem, pusnem catopitt vjopht moli e QU Cuy, qjupi, xic jutvoph, ivd. Vji upmz dutv vu vji edvaem hipisevoup ug vji neqt vjiz'mm sidiowi xet vji juast O'wi tqipv dufoph vji tiswodi. Et tuup et vjiz jov tacnov, nz tiswis devdjit ov, qsudittit ov epf sivaspt ov cedl vu vjin, xovj pu iggusv up nz qesv. Nz upmz iggusv xuamf ci vu aqfevi feve tivt, nezci e gix juast qis zies.

Cav O fu vjopl nezci O tjuamf canq aq emm vji dutvt, ev mietv e movvmi. Vjeplt eheop gus vji efwodi!
 
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"You are the average of the five people you surround yourself with."
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