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My family has always been a long time investor in $KO. I've noticed throughout my life and hopefully you have too, that at most restaurants or dining areas they either serve Coke or Pepsi products.
While they both have incredible competition between each other, how come nobody else has tried to join in and try to win this war?
To me, it seems like a fairly easy market to jump into. You would just have to make a drink that tastes better than both (which I guess can be easier said than done), and another obstacle would be getting it sold to restaurants/dine-in areas.
But other than that...why has there never been any other companies trying to jump in this market?
While they both have incredible competition between each other, how come nobody else has tried to join in and try to win this war?
To me, it seems like a fairly easy market to jump into. You would just have to make a drink that tastes better than both (which I guess can be easier said than done), and another obstacle would be getting it sold to restaurants/dine-in areas.
But other than that...why has there never been any other companies trying to jump in this market?
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