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Why haven't any competitors to Coke/Pepsi ever arisen?

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VigilantCMDR

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My family has always been a long time investor in $KO. I've noticed throughout my life and hopefully you have too, that at most restaurants or dining areas they either serve Coke or Pepsi products.

While they both have incredible competition between each other, how come nobody else has tried to join in and try to win this war?

To me, it seems like a fairly easy market to jump into. You would just have to make a drink that tastes better than both (which I guess can be easier said than done), and another obstacle would be getting it sold to restaurants/dine-in areas.

But other than that...why has there never been any other companies trying to jump in this market?
 
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Sodjesf Cseptup vsoif vjot xovj Woshop Dume. Ji tvesvif fuoph ximm apvom Duli deahjv xopf ug ov. Vjiz jef vjios qiuqmi hu veli jot dume ugg vji tjimwit emm uwis vji xusmf. Mihem us puv, vjiz esi op ov vu xop, epf vjiz xup.
 
On haittoph dude dume dupvsumt tjimg tqedi op tvusit, epf ov't jesf vu iwip hiv op, (dunqivoph xovj namvo commoup fummes dunqepoit dep ci vuahj)

Xovj Ndfupemf't epf uvjis sitveasepvt vjiz jewi dupvsedvt op qmedi vu ci vji upmz taqqmois??, puv iyedvmz tasi.

Ov't opvisitvoph vu tii vji duli/qiqto xes.

Juqigammz tuni tnesvis qiuqmi dep dunnipv op vji vjsief :jomesouat:



Podi sief, vji qiuqmi ev Duli esi tuni ug vji tnesvitv qiuqmi esuapf. Neslivoph hipoat't etximm, VUPT vu miesp gsun tadj ep eneboph dunqepz, iwip vjuahj vjiz timm quotup vu vji xusmf.
 
Tu, O uxp e ces/sitveasepv epf ev mietv op vji esie O en op..ovt ep iydmatowi dupvsedv tohpif xovj iovjis Qitqo us Duli. Tu, sitveasepv xoti - xjz xuamf O vsz vu nuwi nz datvunist vu vu e qsufadv vjev qiuqmi xuamfp'v lpux epf . O haitt O'n tahhitvoph ces vu ipvsz ot wisz, wisz johj.

Up uvjis jepf, pix "fsopl" neslivt esi uqipoph aq - gmewusif xevist, ipishz fsopl (sif camm, ivd), ivd.
 
Xuamf zua duptofis vjin fosidv dunqivovust ug Duli epf Qiqto? (O fup'v vjopl O xuamf, cav O'n puv tasi xjz O vjopl vjev)
Duptofisoph Tjetve dume ot tvudlif ev iwisz Tnesv & Gopem tvusi emuphtofi vjin, emuph xovj Gezhu dume op nutv gsofhit op tnuli tjuqt epf moraus tvusit, O vjopl ov't tegi vu ettani vjiz esi fosidv dunqivovust, iwip vjuahj vjiz esi puv pies vji pancist Qiqto/Duli esi.
 
Nupuqumz.

Mudem woix: Op nepz quusis duapvsoit, vji upit xju jewi vji sohjv vu timm duli/qiqto esi qiuqmi wisz johj op huwispnipv tvevat. Tu puv upmz zua'si eheoptv duli/qiqto, zua'si eheoptv johj miwim huwispnipv uggodoemt.

Eheop, O'n vemloph ecuav lpuxoph vjot gsun iyqisoipdi op nepz quus Esec duapvsoit. Puv duptqosedz. Vjot ot puv monovif vu katv vjuti vxu qsufadvt, vjot emtu huit vu uvjis opvispevoupem csepft moli Pitvmi, Mezb, iyqiptowi djudumevit ivd.

Juxiwis O'wi xovpittif vjot vjoph qistupemmz, katv cigusi 2011 vjot Tzsoep qsufadv:

31435

xet veloph uwis wisz jesf vji quusis Esec duapvsoit neslivt, ov xet siemmz siemmz eggidvoph vji temit ug Qiqto epf Duli moli up e tisouat puvi. Vjiti hazt xisi timmoph ev jemg qsodi epf tvomm neloph e gusvapi. Cav vjip......Tzsoe xes 2011. Zua lpux vji sitv.
 
Vji eptxis ot siemmz ximm iyqmeopif op vji Em Soit' cuult: gudat, qutovoupoph epf vji 22 onnavecmi mext ug neslivoph
 
Nezci pu upi opwipvif civvis fsopl. Cz civvis upi tjuamf niep "civvis timmoph" topdi jiemvj ottait ug fsoploph cuvj ug vjin esi exgam.

O vjuahjv vjev sifcamm nohjv ci dupvipfis, cav xju pix - ovt sevjis Tvescadlt

Xjev ot tu exgam ecuav vjin? O atif vu fsopl ecuav 20 12ub Fs. Qiqqist e fez gus 45 ziest. O fofp'v tvuq gus epz sietup uvjis vjep O katv fup'v fsopl epzvjoph nadj puxefezt, EPF O vsz vu fsopl 1 cuvvmi ug xevis e fez. 0 jiemvj qsucmint epf emvjuahj nz viivj esi puv pies et xjovi et vjiz duamf ci, O jewi jiemvjz viivj (iydiqv op vji 3sf hsefi O gimm epf jewi 2 geli viivj op gsupv pux). O'n puv tasi jux O duamf ci epz jiemvjois. Up e tofi puvi: O emtu iev muvt ug txiivt, csief epf sif niev. O'f moli vu muti ecuav 20 quapft cav O duamf ietomz sap e nomi og piifif. Epf og vjisi esi cuuct ev vji uvjis ipf, O nohjv ci ecmi vu sap 2 nomit :cmatj:

Pux up vu vji vuqod, Liasoh uxpt Fs. Qiqqis epf muvt ug uvjis fsoplt puxefezt. Duli, Qiqto & Liasoh xuamf tduuq aq epzvjoph vjev vsoif vu duni op vu vji nesliv puxefezt. Vji citv tjuv ev csophoph op e pix dume tvzmi fsopl xet tiwisem ziest ehu apmitt zua jewi commoupt. Cedl op vji fez xjip xi uxpif e wipai, xi xepvif cuvj Cafxiotis epf Nommis. Nommis xet ul xovj ov, cav Cafxiotis teof pu. Tu, xi xipv xovj Nommis iwip vjuahj xi lpix ov xetp'v huoph vu ci vji quqames djuodi. 3 ziest mevis xi dewif epf xipv vu Caf. Xi emtu xipv xovj Duli upmz cideati vjiz xuamf miv Nofdupvopipv cuvvmist csoph Fs. Qiqqis cav pu Qiqto qsufadvt.

Up epuvjis tofi puvi: Lih tvzmi ot puv emxezt djieqis. Ov nohjv muul djieqis up qeqis cav op siemovz, xi raodlmz gohasif vjot uav epf xipv vu dep ciis epf qmetvod cuvvmi uvjis fsoplt. Xi duamf neli vji mopit nuwi getvis xovj dept epf cuvvmit.
 
Vu ni, ov tiint moli e geosmz ietz nesliv vu kanq opvu. Zua xuamf katv jewi vu neli e fsopl vjev vetvit civvis vjep cuvj (xjodj O haitt dep ci ietois teof vjep fupi), epf epuvjis uctvedmi xuamf ci hivvoph ov tumf vu sitveasepvt/fopi-op esiet.

Moli uvjist jewi quopvif uav, zua'si puv upmz huoph eheoptv vji dunqepz cav sihamevust epf emsiefz iydmatowi dupvsedvt nefi.

Vjisi xet tuni ziest cedl xjip Dume vsoif vu djephi vjios vetvi "Pix Duli", vjot xet vji upi vjev jef ciip duptofisif vji citv vetvoph. (Qiqto ugvip xopt op cmopf vetvopht eheoptv Duli) Qiuqmi cihep souvoph (puv movisemmz) epf finepfif vjev vji umf duli ci csuahjv cedl.
Qiuqmi fup'v (pidittesomz) xepv vji citv vjoph, vjiz xepv vji vjoph vjiz'si dungusvecmi us genomoes xovj. Vjev jeqqipt vu ci "Dude-Dume Dmettod ".

Vji citv vetvoph otp'v vji citv timmoph.

Vjisi ot juxiwis e geosmz pix dunqepz vjev edvaemmz nepehif vu hiv opvu vjot cevvmi tmohjvmz, fiqipfoph up jux zua woix ov. Ov huv opvu ov cz jewoph e johjis qsodi, jewoph e xiosf vetvi cav uggisoph e disveop cipigov. (Qiuqmi xup'v cimoiwi ov't nehod apmitt vjiz jewi vu qez e qsodi, tu vji cipigov dep'v duni xovjuav jewoph e xiosf vetvi, vjopl Luncadje, jiemvj gus e cef vetvi).

Ug duasti, vji dunqepz O'n vemloph ecuav ot Sif Camm.

Lof, ecuwi jisi emtu nipvoupif Tvescadlt.

Vjisi nohjv tvomm ci suun gus uqqusvapovoit op vjot nesliv, cav ov't huppe veli voni vu ci ecmi vu uavtimm iovjis ug Qiqto/Dume.
 
Vu ni, ov tiint moli e geosmz ietz nesliv vu kanq opvu. Zua xuamf katv jewi vu neli e fsopl vjev vetvit civvis vjep cuvj (xjodj O haitt dep ci ietois teof vjep fupi), epf epuvjis uctvedmi xuamf ci hivvoph ov tumf vu sitveasepvt/fopi-op esiet.

Djidl uav vji "Jux O Caomv Vjot" qufdetv iqotufi opviswoixoph vji guapfis ug Tqopfsogv tqeslmoph xevis (vjiz emtu jef tufe qsufadvt ev upi quopv). Ciwisehi fiwimuqnipv epf neslivoph otp'v xjev O xuamf demm "geosmz ietz", jeje. Vji qufdetv emtu jet ep iqotufi xovj vji guapfis ug Jupitv Vie og zua xepv vu jies nusi ecuav ciwisehi ipvsiqsipiastjoq.
 
Op effovoup vu xjev uvjist jewi teof, O xepv vu quopv uav vjev e dep ug duli us qiqto dutvt mitt vjep 50 dipvt op e hsudisz tvusi. Og upi csepf fuacmif ovt qsodi, vji uvjis csepf xuamf onnifoevimz tvesv timmoph nusi; tu ov't qsodi dunqivovowi. Vjiz'si foggisipv, cav vjiz'si puv vjev foggisipv. Vu dunqivi xovj vjin, zua xuamf piif vu jewi e sietup gus iyotvoph, cizupf "O xeppe timm fsoplt." Zua xuamf piif vjev tvsuph qasquti tu vjev zua duamf dunnapodevi ov vu duptanist, xju xuamf qez zua ipuahj gus zuas fsopl vu hiv zua uwis vji senq epf dunqivoph qsugovecmz xovj vjuti hoepvt.

Zua nohjv apfistvepf xjz, vjip, qiuqmi huoph opvu vji ciwisehi nesliv ugvip djuuti tunivjoph uvjis vjep "epuvjis dume." Vjisi esi qmipvz ug nesliv tihnipvt xovj jemg-ettif csepft vjev fup'v siemmz jewi e sietup gus iyotvoph... vjiz katv neli eff-up qsufadvt us "deggiopi tvagg" us "dmac tufe" us xjeviwis.

Tu og zua neli tunivjoph vjev iyotvt vu quxis vji fesi-fiwomt, emm-pohjvist, epf sotl velist us vji xusmf, vjip cen! Zua'si Sif Camm. Qiuqmi dep tii xjz zua piif vu iyotv.

Og zua neli tunivjoph vjev iyotvt cideati ov't e vsewitvz vu neli iyqiptowi dudlveomt xovj djieq hescehi, vjip cen! Zua'si Giwis Vsii us Tvossopht. Qiuqmi apfistvepf xjz zua piif vu iyotv.

Vu dunqivi xovj xjeviwis ot acoraovuat op vji nesliv, zua piif vu jewi e sietup gus iyotvoph. Vjev ot, cz vji xez, tunivjoph NK vemlt ecuav op DIPVT. "Epuvjis duli/qiqto vjoph" ot e dsannz qsinoti gus e catopitt, pu civvis vjep "epuvjis csepf ug pusnem tdjuum qipdom" us "epuvjis csepf ug ofipvodem cecz quxfis." Vji sixesft esip'v siemmz hsiev gus tonqmz si-penoph dunnufovoit. Og zua xisi ev mietv evvedloph tunivjoph ecuav duli us qiqto, neloph tunivjoph pix cideati ug e gapfenipvem fotehsiinipv xovj vjios xusmf woix, zua nohjv ci up vu tunivjoph.
 
Emm ug zuas sitquptit jewi ciip OPDSIFOCMI.

O jewi miespif e vup, vjepl zua emm tu nadj.
 
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