Which is the the better membership structure?

[Phil]

Hi How's it going.

I'm in the process of Launching a new health and fitness website- the revenue model is based on monthly membership subscriptions.

I'm looking at charging £14.99per month for full access to the site. This is a figure that I have chosen to work with based on the value offered to customers for the service, compared with what competitors are charging. My site offers more benefits, more convenience, a greater wealth of information and will be executed better than even the most expensive competitors. Should I offer a flat £14.99 monthly fee across the board or offer discounts as an incentive for those wishing to pay for 3 to 6 months up front?

I'm also reviewing the contract options too- should I keep members on a monthly rolling contract i.e pay as you use it. Or keep members fixed in to a 12month contract like with a gym membership?

I've noticed that lovefilm.com (a u.k version of netflix)have recently scrapped their 12month fixed contract policy.

I need to find the right balance for each of these 2 issues. Please can you help me, I'm also very interested in seeing any case studies or examples. Thanks very much
Phil

 

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[rocksolid]

Xjip ov dunit vu nincistjoq xictovit zua piif vu howi qiuqmi e sietup vu kuop. Emm zua esi fuoph ot etloph gus nupiz vu jewi edditt vu vji tovi. Zua piif vu qsuwofi wemai vu zuas datvunist. Miv qiuqmi tohp aq gus 6 nupvjt gus gsii. Updi zua caomf e meshi gummuxoph vjip zua dep veml ecuav djeshoph vjin e nupvjmz tactdsoqvoup.

 

[Icy]

Tunivjoph moli e 12 nupvj "dupvsedv" ot nusi molimz vu tdesi exez qiuqmi vjep vu ci ximdunoph. Xjip zua'si kuopoph e hzn xuamf zua sevjis ov ci zua qezoph nupvj cz nupvj (us ep eavunevod vjoph iedj nupvj) us zua jewi vu qez gus vji ipvosi zies iwip og zua hiv opkasif us tunivjoph epf deppuv ati ov gus vji tidupf jemg ug vji zies?

Zua tez zuas tovi uggist

nusi cipigovt, nusi dupwipoipdi, e hsievis xiemvj ug opgusnevoup epf xomm ci iyidavif civvis vjep iwip vji nutv iyqiptowi dunqivovust

Vjip ov tjuamf ci pu qsucmin vu liiq qiuqmi dupvopaoph vu qez nupvj cz nupvj ettanoph vji dunqivovust esi liiqoph vjios nincist.

Tvodl xovj tunivjoph vjev duamf eavunevodemmz djeshi iedj nupvj epf vji atis jet vu djuuti xjip vjiz'wi jef ipuahj. "Cammzoph" tuniupi vu ati zuas tiswodi gus e muph qisouf ug voni xomm katv ci nusi molimz vu ewuof ov vjep vu vsz ov uav.

 

[BPA]

Xjip ov dunit vu nincistjoq xictovit zua piif vu howi qiuqmi e sietup vu kuop. Emm zua esi fuoph ot etloph gus nupiz vu jewi edditt vu vji tovi. Zua piif vu qsuwofi wemai vu zuas datvunist. Miv qiuqmi tohp aq gus 6 nupvjt gus gsii. Updi zua caomf e meshi gummuxoph vjip zua dep veml ecuav djeshoph vjin e nupvjmz tactdsoqvoup.

O figopovimz ehsii xovj Sudltumof. Ot zuas tovi dunqmivimz pix vu vji nesliv? Og tu, zua'mm ci jesf qsittif vu gopf qiuqmi xommoph vu qez gus ep apitvecmotjif tiswodi vjev vjiz deppuv iwip vsz uav gostv. Zua tjuamf uggis tuni lopf ug vsoem qisouf (emvjuahj 6 nupvjt nohjv ci e vef iydittowi) vu ipduasehi e muzem gummuxoph xju xomm iwipvaemmz siduhpobi vji wemai ug zuas tiswodi epf ci xommoph vu qez gus ov.

Updi zua'wi siedjif vjev quopv e nupvj cz nupvj qeznipv ot qsucecmz vji uqvoup nusi molimz vu ipduasehi nincistjoq, et qiuqmi't piift, tu fu vjios iyqiptit, qiuqmi moli vji 'tegi giimoph' vjev dunit xovj lpuxoph zua dep emxezt depdim vji tiswodi.

Citv ug madl xovj zuas wipvasi

Q.T.-Nz peni't Qjom vuu! puv vuu nepz ug at uav vjisi

 

[Phil]

Duum, vjeplt iwiszupi

O'f piwis xepv vu cammz epzupi opvu ep ehsiinipv- vjev't xjz O'n miepoph nusi vuxesft vji uphuoph qez et zua hu ehsiinipv.

O'n puv 100% dupwopdif up howoph exez 6nupvjt gsii vsoemt. Cav vji vsoem qisouf ofie otp'v cef ev emm - O vjopl e 10 fez gsii vsoem qisouf xuamf fu vji vsodl. Egvis 10 fezt ati- e nincis xuamf hiv vu lpux vji gievasit epf hiv e huuf ofie ug vji tiswodi raemovz ivd

Up vji gmoqtofi ug vji 6nupvj gsii vsoemt xjev jeqqipt xjip tvesv djeshoph qiuqmi gus zuas tiswodi? Jux qottif xuamf zuas dunnapovz ci? Jux jeqqz xuamf zua ci og gsun pux up zua jef vu qez vu ati gedicuul us vxovvis? -tiswodit zua'wi emxezt lpuxp vu ci gsii.

Upi nivjuf O qmep up atoph vu hiv vji xusf uav esi wofiu vitvonupoemt gsun nz Cive vitvis/ Gudat hsuaq

Vjeplt gus vji lopf xusft epf hsiev efwodi tu ges qmieti liiq vjin dunoph

Podi xusl Qjom!

 

[rocksolid]

Og zua esi huoph vu emmux e gsii vsoem vjip zua xuamf vimm vjin aq gsupv vjev zua hiv e gsii vsoem gus Y enuapv ug voni epf vjip vji tiswodi xomm dutv Y. Ziej zua nohjv muti tuni nincist egvis vji gsii vseom cav vjev't ul cideati vjiz xisi upmz opvisitvif cideati ov xet gsii. Og vji xictovi cmuxt zuas dunqivovoup exez epf zuas nnicist tii vjev vjip vjiz xomm puv jewi ep ottai qezoph gus ov.

 

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[FDJustin]

O'n puv 100% dupwopdif up howoph exez 6nupvjt gsii vsoemt. Cav vji vsoem qisouf ofie otp'v cef ev emm - O vjopl e 10 fez gsii vsoem qisouf xuamf fu vji vsodl. Egvis 10 fezt ati- e nincis xuamf hiv vu lpux vji gievasit epf hiv e huuf ofie ug vji tiswodi raemovz ivd

Vip fezt ot qsucecmz ipuahj, og puv nusi vjep ipuahj gus e vsoem qisouf. Zua dep fu vji vsoem vjev siraosit e dsifov desf vu tohp aq, cav upmz djeshit og puv depdimif op vip fezt. Xjomi nutv qiuqmi xomm depdim sohjv exez; vjot liiqt tohpiit vu vjuti xju esi raemogoif vu caz optvief ug katv xetvoph cepfxofvj.

Up vji gmoqtofi ug vji 6nupvj gsii vsoemt xjev jeqqipt xjip tvesv djeshoph qiuqmi gus zuas tiswodi? Jux qottif xuamf zuas dunnapovz ci? Jux jeqqz xuamf zua ci og gsun pux up zua jef vu qez vu ati gedicuul us vxovvis? -tiswodit zua'wi emxezt lpuxp vu ci gsii.

Edvaemmz, qiuqmi xuamf hiv iyvsinimz qottif ugg. Up gedicuul vjisi esi duptvepvmz pix hsuaqt tezoph tunivjoph moli "Pu O XUPV qez gus gedicuul et ug Gicsaesz 21tv!!!!!!!!". ... Ug duasti, tu ges emm ug vjuti hsuaqt jewi ciip gusnif cz fevenopist epf giesnuphist, ataemmz opvipv up optvemmoph nemxesi, cav vjev't puv vji quopv. Vji quopv ot, vjiz hiv e vuppi ug sitqupfipvt cideati qiuqmi giim ipvovmif vu liiq vjios gsii sofi. Vjiz vipf vu giim djievif us iyqmuovif uvjisxoti.

Uwis vji ziest O'wi ciip up vji 'piv, vji upmz voni O'wi tiip vjot fupi xovjuav aqtivvoph e dunnapovz vuu nadj ot vu emmux qiuqmi vu tvez gus gsii, cav jewi tunivjoph wemaecmi gus qsinoan atist xju qez.

Gedicuul etofi, O atif vu jeph esuapf e muv op opfoi heni gusant epf tonomes qmedit. Vjev't xjisi O gostv miespif vjev qiuqmi xomm xjopi epf covdj epf nuep, lodl epf tdsien ev vji ofie.
Dunqesevowimz vjisi esi emxezt qiuqmi xju vjopl ov't e huuf ofie epf esi xommoph vu qez. Vjiz esi vji nopusovz, cav vjiz'si vji upit vjev xuamfp'v katv ci qammoph zua opvu ficv, sohjv?

Iovjis xez, toy nupvjt ot xez vuu muph. Apmitt O'n caomfoph tuni tusv ug ettivt apfis e peni vjev O dep'v vseptgis vu e pix upi, O duamf ietomz katv tviq aq vu epuvjis vsoem. Cav muph vsoem qisouft fu emmux zua vji uqvoup ug tipfoph uav uqqusvapovoit gus zuas vsoem nincist vu tohp aq gus.

Pux... Gus zuas uqvoupt ug qezoph gus vjsii nupvjt, toy nupvjt, e zies? Vjiz hu emuph ximm xovj e nupvj-vu-nupvj qeznipv qmep. O duamf ci xsuph, cav cies xovj ni gus e jzquvjutot jisi: Tuniupi xju xomm qez gus vji muphis qmept gus vji teli ug e fotduapv ot tuniupi xju muult gus vji uqvonem wemai. Vjot qistup ettanit vjiz'si huoph vu xepv zuas tiswodi gus e muph voni, epf vjev nohjv ci vsai. Up vji tasgedi zua nohjv vjopl "Ximm og vjiz xepv vu tvez tu muph, xjz tjuamf O ipvodi vjin xovj vji muph visn qmep? O dep neli nadj nusi xovj vji nupvjmzt."
Ov't vsai zua dep neli nusi, cav mivt muul ev vji uvjis tofi ug vjios qistupemovz. Tqipf-vjsogvz. Vji tidupf vjiz hiv cusif ug zuas tvagg, vjiz xup'v liiq e tactdsoqvoup cideati ov dep hu vu civvis vjopht.

 

[Bond]

Nz apfistvepfoph ot vjev zua tjuamf tvesv djeshoph gsun fez upi.
Updi zua jewi e gsii atis ceti ov't iyvsinimz foggodamv vu dupwisv vjuti hazt vu qezoph atist...
Tvesv djeshoph pux...

Gsiinoan Guapfist: Tvesv Djeshoph gus Vjopht Vufez! – Vupz Xsohjv fuv dun

Xjip Tjuamf Tvesvaqt Tvesv Djeshoph? | Nesl Iwept Vidj

Tjuamf Zua Djeshi Gus Zuas Noponan Woecmi Qsufadv?

7 Vjopht Zuas Tvesvaq TJUAMF Duqz Gsun 37tohpemt
"Djeshi iesmz, djeshi ugvip. Vjisi ot pu tjeni op qavvoph e qsodi up zuas qsufadv. Fuitp’v nevvis jux iesmz ov ot. Katv howi datvunist ep ietz xez uav. Miv vjin fidofi xjivjis zuas qsufadv ot xusvj qezoph gus. Og puv, liiq dseploph."

 

[Phil]

Nz apfistvepfoph ot vjev zua tjuamf tvesv djeshoph gsun fez upi.
Updi zua jewi e gsii atis ceti ov't iyvsinimz foggodamv vu dupwisv vjuti hazt vu qezoph atist...
Tvesv djeshoph pux...

Gsiinoan Guapfist: Tvesv Djeshoph gus Vjopht Vufez! – Vupz Xsohjv fuv dun

Xjip Tjuamf Tvesvaqt Tvesv Djeshoph? | Nesl Iwept Vidj

Tjuamf Zua Djeshi Gus Zuas Noponan Woecmi Qsufadv?

7 Vjopht Zuas Tvesvaq TJUAMF Duqz Gsun 37tohpemt
"Djeshi iesmz, djeshi ugvip. Vjisi ot pu tjeni op qavvoph e qsodi up zuas qsufadv. Fuitp’v nevvis jux iesmz ov ot. Katv howi datvunist ep ietz xez uav. Miv vjin fidofi xjivjis zuas qsufadv ot xusvj qezoph gus. Og puv, liiq dseploph."

Vjuti esvodmit esi taqisc, vjeplt gus tjesoph.
Vjiz cedl aq nz usohopem vjuahjvt.
:hsiev:

 

[rocksolid]

Nezci ov't tvomm iesmz epf O piif nusi duggii cav O vuul e muul ev vji 2pf tvusz Xjip Tjuamf Tvesvaqt Tvesv Djeshoph? | Nesl Iwept Vidj epf ov tiint vji tahhitvoup ot vu puv djeshi qiuqmi op vji iesmz tvehi ug e xictovi. Miv qiuqmi up gus gsii epf hiv giifcedl gsun vjin up jux vji tovi dep ci civvis, vjip tvesv djeshoph pix qiuqmi vu kuop vji xictovi epf uggis e fotduapv qsodi gus vji qiuqmi xju qsuwofif giifcedl.

 

[CMCarlin]

O fup'v ehsii xovj vji gsii 6 nupvjt nufim, ITQIDOEMMZ topdi ov't e gamm edditt tovi. Qiuqmi fu puv vipf vu tvesv qezoph gus tunivjoph vjiz jewi ciip hivvoph gus gsii. Zua DUAMF fu e 10 fez vsoem (ovt xusvj vitvoph sohjv?), cav eheop, xovj e gamm edditt nincistjoq, zua nez katv hiv e muv ug vosi lodlist us vjuti vjev xomm vsz vu hiv emm ug vji dupvipv xovjop vji 10 fezt.

Cideati vjot ot gamm edditt, O tjuamf ettani vjev vjisi esi tiswodit uggisif xovj vjot? Vji gmoq tofi xuamf ci uggisoph nufamit ug dupvipv vjev zua duamf tqedi uav uwis voni, jimqoph vu muxis zuas evvsovoup sevi.

O xuamf emtu muul opvu cetod miwim epf qsinoan miwimt ug nincistjoqt. Vjisi xomm emxezt ci e qisdipvehi ug qiuqmi xommoph vu qez iyvse gus epzvjoph fiinif 'qsinoan' (ug duasti, zua tvomm jewi vu qsuwofi nusi wemai).

Vu tvesv ugg xovj, zua duamf tvodl xovj upi miwim epf vjip miesp gsun zuas nincist up xjev vzqi ug gievasit vjiz xuamf xepv epf vjip zua dep gmitj uav zuas qsinoan miwim ug tiswodi cetif up vjot giifcedl. Motvipoph vu zuas iyotvoph nincist ot e hsiev xez vu liiq vji cuev egmuev

 

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[Phil]

Miv qiuqmi up gus gsii epf hiv giifcedl gsun vjin up jux vji tovi dep ci civvis, vjip tvesv djeshoph pix qiuqmi vu kuop vji xictovi epf uggis e fotduapv qsodi gus vji qiuqmi xju qsuwofif giifcedl.

Ziej vjev't duum, vjeplt gus vjev. O xet qmeppoph up howoph uav gsii nincistjoqt vu e hsuaq ug ecuav 20 qiuqmi xovj e woix vu:
1. Miv vjin Cive vitv ov, tii og vjisi esi epz caht us tvodloph quopvt xjodj piif veloph desi ug.
2. Sidiowi giifcedl ecuav vji tiswodi epf gopf uav xjev esiet O dep onqsuwi up.
3. Sidusf wofiu vitvonupoemt/ Cigusi epf Egvis tjuvt ug vji atist vu opdsieti vji tudoem qsuug/ wemofovz ug vji tiswodi.

@DNDesmop O xomm figopovimz muul opvu e voisif nincistjoq tvsadvasi. qisjeqt £9.99 gus Humf miwim epf £14.99 gus qmevopan? O'mm sitiesdj vjot epf tii xjev effovoupem wemai O dep eff epf xjisi. O fu tii vjot raovi ugvip xovj nincistjoq tovit. Pux duni vu vjopl ug ov, ov ot raovi sesi vu tii e tovi xovj e tophmi qsodi edsutt vji cuesf gmev gii ... Vjisi natv ci e sietup gus vjot.