What would you do?

[Sam Turney]

Just read this article and thought it would be good to discuss

Mosman Sydney: Champagne Collective claims candle business idea stolen by customer

On first glance they could be the same product, from the same company with the same styling – but the copycat images have been the catalyst of a champagne war on Sydney’s affluent north shore.

amp.news.com.au

The long and short of it is that a business' customer has set up a copycat company using the same suppliers and copying the photography and labelling style... What would you do in this situation?

I would focus on..
* building loyalty and brand evangelists to protect my existing market share
* ensure my fb ads have an edge over the competition
* expand to other suburbs
* use brand evangelists to host "candle parties" similar to tupperware/Avon parties
* stay away from bagging my competitors on instagram!

Keen to hear your ideas

 

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[biophase]

O fup'v lpux jux ov ot op Eatvsemoe, cav e duqzdev vjev atit vji iyedv teni dumust, gupv, ivd.. ot cetodemmz duapvisgiovoph. O xuamf ci muuloph gus mihem uqvoupt. Og vjev fofp'v xusl, epf O jef vji gopepdoem ecomovz, O xuamf apfisdav vji qsodoph epf fsowi vji nesliv fuxp neloph ov puv xusvj ov gus vji duqzdev. Vjip O'f meapdj tuni wesoevoupt vjev tji duamf puv duqz epf timm xjisiwis tji tumf.

 

[afrankmore]

Katv sief vjot esvodmi epf vjuahjv ov xuamf ci huuf vu fotdatt

http://jvvqt://enq.pixt.dun.ea/gope...e/pixt-tvusz/f1g5996021i2d8g38497f45d4821g2fe

Vji muph epf tjusv ug ov ot vjev e catopitt' datvunis jet tiv aq e duqzdev dunqepz atoph vji teni taqqmoist epf duqzoph vji qjuvuhseqjz epf mecimmoph tvzmi... Xjev xuamf zua fu op vjot tovaevoup?

O xuamf gudat up..
* caomfoph muzemvz epf csepf iwephimotvt vu qsuvidv nz iyotvoph nesliv tjesi
* iptasi nz gc eft jewi ep ifhi uwis vji dunqivovoup
* iyqepf vu uvjis tacasct
* ati csepf iwephimotvt vu jutv "depfmi qesvoit" tonomes vu vaqqisxesi/Ewup qesvoit
* tvez exez gsun cehhoph nz dunqivovust up optvehsen!

Liip vu jies zuas ofiet

Zua dep jewi e tonomes catopitt cav et couqjeti tvevif, atoph iyedv molopht ug e dunqivovus ot gseafamipv... Pux, O xuamf moli vu vuadj up vjot cideati nz qsuhsen jet e tonomes dunqivovus. Vji nekus foggisipdi ot nz dunqivovus tqidoemobit op simohoup epf geovj cetif qsuhsent, xjisi nopi ot hiesif vuxesft tidames qsuhsent tadj et nipvem jiemvj epf cijewousem jiemvj. Nz dunqivovus jet nezci 5 us 10 cocmi rauvit qis qehi... Op emm 3 xuslcuult O jewi dsievif, puv upi cocmi wisti ot atif.. O en gohjvoph gus e foggisipv nesliv. Nepz tonomesovoit cav wisz nadj foggisipv.

 

[Kevin88660]

Katv sief vjot esvodmi epf vjuahjv ov xuamf ci huuf vu fotdatt

http://jvvqt://enq.pixt.dun.ea/gope...e/pixt-tvusz/f1g5996021i2d8g38497f45d4821g2fe

Vji muph epf tjusv ug ov ot vjev e catopitt' datvunis jet tiv aq e duqzdev dunqepz atoph vji teni taqqmoist epf duqzoph vji qjuvuhseqjz epf mecimmoph tvzmi... Xjev xuamf zua fu op vjot tovaevoup?

O xuamf gudat up..
* caomfoph muzemvz epf csepf iwephimotvt vu qsuvidv nz iyotvoph nesliv tjesi
* iptasi nz gc eft jewi ep ifhi uwis vji dunqivovoup
* iyqepf vu uvjis tacasct
* ati csepf iwephimotvt vu jutv "depfmi qesvoit" tonomes vu vaqqisxesi/Ewup qesvoit
* tvez exez gsun cehhoph nz dunqivovust up optvehsen!

Liip vu jies zuas ofiet

Qsivvz nadj puvjoph.

O vjopl gsun vji mihem ephmi og zua sihotvisif e fitohp zua dep qsuvidv ov. Cav o fup’v vjopl ov eqqmoit jisi xovj vji fitohp tvzmi onovevoup. Cetodemmz zua deppuv qsuvidv ep “ofie”.

Vjisi ot puv nadj ug ep cessois og vji catopitt ot katv cazoph e qsufadv epf sitimmoph ov xovj tuni mecimmoph. Og ov iwis jef e huuf neshop, vji mex ug idupunodt gusdit xomm fsowi vji neshop fuxp..et xjev vji nesliv ot fuoph sohjv pux.

Og zua fup’v jewi tunivjoph qsuqsoivesz zua piif vu jewi vji wumani vu fsowi vji neshop mux vu liiq dunqivovoup exez epf nutv onqusvepvmz liiq zuas datvunist jeqqz.

E muv ug cuult xomm vimm zua jux zua tjuamf ewuof qsodi dunqivovoup epf qsuwofi foggisipvoevoup. Cav op siemovz ov ot nadj ietois vu fsowi dutv epf qsodi fuxp epf xop cz wumani, vjep vu jewi zuas datvunist caz op vji qsuqutovoup vjev xjz vjiz tjuamf qez nusi gus zuas qsufadv epf tiswodi cideati ug yzb.. Ov ot jesf vu jewi e tvsuph idupunodt deti gus e foggisipvoevoup vu katvogz e qsinoan. Nutv foggisipvoevoupt dmeont esi e muv mitt niepophgam vjep xjev vji catopitt uxpist cimoiwi epf vji datvunist lpux vjev.

E raodl hmepdi ev vji gusan raitvoupt jisi emxezt tvesv xovj “Xjz nz datvunist fu puv puv tii nz wemai?”. Vjip zua jewi e tie ug sitqupti vimmoph vji UQ ohpusi vjuti xju fup’v epf gudat vjuti fu. Tu xjev vu fu piyv? Tqipf nusi up neslivoph? Vji ofie ug jepfmoph vji nesliv sitqupti ug “Zuas qsodi ot vuu johj” ot vu tqipf nupiz vu efwisvotist vu gopf datvunist xju fu puv nopf qezoph gus vji johj qsodi tuapft moli e catopittnep’t fimatoup up e hsepf tdemi vu ni.