Vigilante
Legendary Contributor
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Here's what I would do:
"Sign up for our club for $24 a year, and you will receive from us every month for 12 months a FREE product worth at least $10.00 retail. You'll get $120 worth of merchandise from us for $24, and a 10% discount on anything you buy from us during your membership period."
You then have their permission to talk with them 12x a year, in their mailbox. They'll look forward to getting a package from you. They'll buy from you. One sale and you will cover the delta between their membership and what you owe them in freebies throughout the year. You only need them to buy from you ONCE to break even. TWICE and you're profitable, and you have a YEAR to convert. Plus, you have their $24 up front to buy merchandise for the giveaways, and they have an incentive to buy from you for the discount.
"Sign up for our club for $24 a year, and you will receive from us every month for 12 months a FREE product worth at least $10.00 retail. You'll get $120 worth of merchandise from us for $24, and a 10% discount on anything you buy from us during your membership period."
You then have their permission to talk with them 12x a year, in their mailbox. They'll look forward to getting a package from you. They'll buy from you. One sale and you will cover the delta between their membership and what you owe them in freebies throughout the year. You only need them to buy from you ONCE to break even. TWICE and you're profitable, and you have a YEAR to convert. Plus, you have their $24 up front to buy merchandise for the giveaways, and they have an incentive to buy from you for the discount.