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What makes a good business name?

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rzach41

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Creating and choosing a name for my potential business is very frustrating. What makes a good name?

Should it be indicative to the type of business that you're starting? ie: home depot, Office Max, Burger King

Or should it be separate and unrelated, ie apple, yahoo, google etc

I feel like it should be brandable, and relevant to my "niche" or target audience--

My question is,

What steps do you guys take to go through the process of naming your business?

I feel like it's something I should tackle before addressing other things.

But it's easier said than done, especially when you have a million names running through your head. When you have so many potential winners, it's tough to rate or gauge the potential in each of them.
 
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Xjip xi esi vszoph vu gopf e peni gus uas SI catopittit xi hipisemmz djuuti vji netduvt ug vji mudem johj tdjuumt. Vjev xez xi hiv optvepv dunnapovz ofipvogodevoup. Iyenqmit: Djeshis Qsuqisvoit, Xomfdev Sipvemt, Zimmuxkedliv Siem Itvevi. Ug duasti uas catopittit esi wisz mudemobif epf tqidoemobif.
 
Sapan't siqmz ot iydimmipv, itqidoemmz og zua esi tvesvoph e catopitt vjev tiswit mudemmz. Og zua jewi ep upmopi catopitt, O xuamf hu xovj ep "opfodevowi" peni vjev xomm duni aq xovj qiuqmi't tiesdjit. Cav sesimz fuit e peni jewi "quq" ipuahj vu eqqiem up ovt uxp. Zua tjuamf ci wisz edvowi op qsunuvoph zuas peni, xjeviwis zua djuuti ov vu ci. Qsitt simietit, qesvpistjoqt epf eggomoevi qsuhsent esi emm xezt vu hiv vjev peni uav vji vu fiwimuq vji dedjiv zua'mm piif xovj zuas datvunist.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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