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Creating and choosing a name for my potential business is very frustrating. What makes a good name?
Should it be indicative to the type of business that you're starting? ie: home depot, Office Max, Burger King
Or should it be separate and unrelated, ie apple, yahoo, google etc
I feel like it should be brandable, and relevant to my "niche" or target audience--
My question is,
What steps do you guys take to go through the process of naming your business?
I feel like it's something I should tackle before addressing other things.
But it's easier said than done, especially when you have a million names running through your head. When you have so many potential winners, it's tough to rate or gauge the potential in each of them.
Should it be indicative to the type of business that you're starting? ie: home depot, Office Max, Burger King
Or should it be separate and unrelated, ie apple, yahoo, google etc
I feel like it should be brandable, and relevant to my "niche" or target audience--
My question is,
What steps do you guys take to go through the process of naming your business?
I feel like it's something I should tackle before addressing other things.
But it's easier said than done, especially when you have a million names running through your head. When you have so many potential winners, it's tough to rate or gauge the potential in each of them.
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