What Are GOOD Books For Writing Copy???

[Vick]

So I've been doing a bit of research on these books. But It's hard to really know whats good. Hard to trust reviews.

I think the best way is to just ask people.

What are some good Copy Writing Books, Sales Strategies, Marketing, etc ???

No Seth Godin books. I have them all.

I'm looking for practical advice, real sales strategies, online techniques, real world examples, etc. That kinda stuff.

Books like Cashvertising I guess.

Much Thanks Everyone!

Cheers

 

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[MitchC]

Advertising Secrets of the Written word was recommended to me in that double your profits thread, after reading Ca$hvertising I think this book is going to be a huge build on that, I'm about 2 chapters in and he has a very specific approach to it compared with Ca$hvertising.

Influence:The Psychology of Persuasion is also good but is not directly related to copy-writing.

 

[Shades]

a nice quick read that just gets down to the point of laying a copywriting foundation is Breakthrough Copywriting by David Garfinkel. Its cheap, free to borrow with Prime. Short and to the point. Not a bunch of fluff like a lot of books.

http://www.amazon.com/dp/B00IAAQLXM/?tag=tff-amazonparser-20

I hear good things about Dan Kennedy so im gonna check him out. Cashvertising was good too. You really only need a few of these books to get the mindset down. Its mostly the same stuff taught a bit differently. I dont know that you need to read 25 books on copy. Lay the foundation. Know what you want to accomplish with it. Then practice. Look around the web and offline and see what other companies are doing now.

 

[wilddog]

The key to successful copy is being able to quantify results. If you can't track the performance of your copy with numerical data ( views, inquiries, leads, sales figures) then you're entirely blind to its effectiveness and just wasting money.
Read "Tested Advertising Methods." While the book is old, the strategies of writing and testing copy are still very current.
I've done most of the GH challenge and I've read Ca$hvertising. Of all the books, this one is a solid foundation for learning copy.

 

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[Lakeview]

I thought this was good on copy: http://www.amazon.com/dp/B00CSTBZ2S/?tag=tff-amazonparser-20