The key to successful copy is being able to quantify results. If you can't track the performance of your copy with numerical data ( views, inquiries, leads, sales figures) then you're entirely blind to its effectiveness and just wasting money.
Read "Tested Advertising Methods." While the book is old, the strategies of writing and testing copy are still very current.
I've done most of the GH challenge and I've read Ca$hvertising. Of all the books, this one is a solid foundation for learning copy.
Read "Tested Advertising Methods." While the book is old, the strategies of writing and testing copy are still very current.
I've done most of the GH challenge and I've read Ca$hvertising. Of all the books, this one is a solid foundation for learning copy.
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