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Website Ads vs. Subscription Service

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Building a site for a niche outdoor recreational activity. One of the biggest issues with this activity is finding a place where you can do it legally. The site will have a map that will show people where they can go to enjoy it for free.

If too many people go to one spot, it usually gets ruined so limiting the amount of people with access to this information is not entirely a bad thing.

That's why at first I wanted to make this a subscription service so people would pay a small $X / year and get access to the maps I create (an overlay on google maps).

Now I'm thinking that perhaps instead it's better to just go the usual route with banner ads and make the site free. Having people pay for information that is freely available with a few hours/days of research has given me second thoughts since it seems like a bet against the future as information becomes increasingly accessible.

Any thoughts on this?
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
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  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
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"You are the average of the five people you surround yourself with."
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E $20 C $35 D $75

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Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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