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New SaaS Business Model: Free vs. "Fremium" vs. Subscription Only

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mojorisin

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Hi All. I am investing into an app for financial management to solve my own problem. Shared with a few friends, who starting using it as a beta test for me.

Now that the model is working to my satisfaction, and my test groups, I'm a couple months away from a formal "launch" (still have a bit of refinement to do).

This is a financial tool SaaS business that is designed around a monthly subscription.

I'm investing ~$10K into the business with $500 monthly run costs (including developers). I do not need to recoup the investment anytime soon, nor need any immediate income from the business. This is a side hustle, with my dream to grow over time to replace my 9 to 5 income.

My objective is either 1) Flip the site for a profit 3 to 5 years down the road or 2) Run the site using the monthly subscriptions as income

So the question to you all is what type of user pricing model to use.

1. Free. I start with a fully free model, ideally ramp up subscribers quickly for 1 to 2 years. Then flip to a paid model down the road.
2. Freemium. Use the core tools for free (bronze) then offer premium services for a fee (gold)
3. Full Subscription Only. To use any of the tools you must be a monthly subscriber. Bronze is $15 monthly vs. Gold $30 monthly

I figure many of you have experience and words of wisdom. I'm sure there are details I'm not considering, so be nice :) my focus right now is on a quality product. Then launch, and iterate based on what the market is telling me.

Thanks.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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