Papa John's founder pays $250K for beloved Camaro - washingtonpost.com
As the article reads John Schnatter the companies founder paid a $250'000 reward to the people who tracked down a 1971 Camaro formerly belonging to him. This news was released to the media and you have probably heard that he is planning on offering all Camaro owners a free pizza on Wednesday.
Think about the move from a business perspective, he turned what would have been merely an expensive personal indulgence into media coverage in over 360 publications (according to google news).
What a great and cost effective way to build his brand, at most a couple hundred thousand pizzas will be given away and the cost of this pales in comparison to the cost of prominent ads in so many newspapers.
Clever move imo.
As the article reads John Schnatter the companies founder paid a $250'000 reward to the people who tracked down a 1971 Camaro formerly belonging to him. This news was released to the media and you have probably heard that he is planning on offering all Camaro owners a free pizza on Wednesday.
Think about the move from a business perspective, he turned what would have been merely an expensive personal indulgence into media coverage in over 360 publications (according to google news).
What a great and cost effective way to build his brand, at most a couple hundred thousand pizzas will be given away and the cost of this pales in comparison to the cost of prominent ads in so many newspapers.
Clever move imo.
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