VC millionaire tries online dating LOL

[TK1]

This could be in the business section as well as he handles online dating like generating sales for a business

But let’s leave out all these details and come to the results. At the beginning I had a conversion smaller than five per cent – it was frustrating. I tested several pitches and after two weeks I stuck with the “sale†pitch. It had a conversion of 50 per cent and at the end I come to a total of over 100 leads in four weeks. About a third of them were bad leads, the rest were good. Each good lead had more than two response, providing name and contacts details for potential offline follow-up.

Acquisition and conversion (or “getting a dateâ€)

However what is conversion, if we do not consider the costs of acquisition? Every Lead has to play along the rules: CAC (Customer Acquisition Costs) < CAC (Customer Lifetime Value). I can not tell you the CAC yet, but the goal was to identify the channel with the lowest CAC and highest conversion.

The Point Nine Corners of Online Dating

 

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[The-J]

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[theag]

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