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Validating the market

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J. van Driessen

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Hi there,

I have been doing ecommerce in Europe for about 1,5 year now (bought an existing business last year) and things are going fine. However, I realised that reselling other people's stuff has it's limitations. Therefore I want to launch my own brand via private labeling.

I have found a product which:
- is leightweight and compact --> low cost handling costs (transport, storage)
- can be sourced with good profit margins
- is simple --> not a lot that can break; no manual needed

No similar products are being sold in the countries that I want to target, but they are being sold well in the USA and neighbouring EU countries. The product category also has high search volume on Google.

What I have done to research the market:
- Checked Amazon in different countries, to see what is being offered and how many reviews there are (indication of sales)
- Checked big webshops in the countries I want to sell to see what's being offered there
- Checked search volume for product category on Google Keyword Tool
- Looked at Google search results for the product category to see what kind of results I get and if I'd be difficult to rank well

Is there anything else you could recommend to research the market before investing in buying inventory and setting up my brand? Thanks for your input!
 
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Huuf madl!
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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