I recently had a client to one of my companies request a unique marketing system built. This company of mine specializes in building unique marketing systems that usually don't exist. I was intrigued by the project so I put myself on the creative team. Here is what we came up with:
Element one of the marketing channel starts with mass advertisement through direct mail postcards. These postcards have variable print (the name of the recipient) in large letters at top like, "John!" to get their attention. This can also be substitued with Craigslist postings or adwords, etc.
Element two has a pURL system in place so the recipient can navigate to www. johndoe . mysuperproduct. com (separated dots to prevent suto link, link is just example). Once the recipient arrives to the landing page, their info is displayed; name, phone, email, zipcode. They are asked to verify or update the info to enter a special private section.
Element three is the presentation that starts when they enter the private section. This presentation is of a woman walking onto the screen (typical green screen video). She introduces herself and the product and asks if she can ask 2-3 questions in exchange for a free iPhone, Android phone, or Web game!
Element four is the "Thank You" page where the visitor is now given a special code to enter into the game after they download it from the market place depending on their phone or internet preference. The code is a coupon code, promo code, whatever necessary based on marketplace. This code is specially generated to accomplish a few things later. The visitor is also allowed to send friends to a special link to get their code (viral).
Element five is the downloading of the game. A disclaimer is provided to ensure the down-loader knows the game will tap into the GPS. Now once the game is downloaded and started, a popup with our client's information appears and the Player is offered a discount on the product by purchasing it online. This popup happens everytime the game is opened, or once a day, or whatever is set by client.
Element six provides a popup, notification by email, notification by text or what ever is set by client when the game player's phone is in certain proximity to a store selling clients product. The notification offers a discount expiring in a short time if they choose to purchase it at the specified location right then!
Now you have a detailed outline of a system we were building recently. The client no longer has the financial ability to order this system! I have suspended development until we get enough clients where we can make a profit.
I would love any of your feedback on this system and welcome questions because I am unsure if I explained it well.
Element one of the marketing channel starts with mass advertisement through direct mail postcards. These postcards have variable print (the name of the recipient) in large letters at top like, "John!" to get their attention. This can also be substitued with Craigslist postings or adwords, etc.
Element two has a pURL system in place so the recipient can navigate to www. johndoe . mysuperproduct. com (separated dots to prevent suto link, link is just example). Once the recipient arrives to the landing page, their info is displayed; name, phone, email, zipcode. They are asked to verify or update the info to enter a special private section.
Element three is the presentation that starts when they enter the private section. This presentation is of a woman walking onto the screen (typical green screen video). She introduces herself and the product and asks if she can ask 2-3 questions in exchange for a free iPhone, Android phone, or Web game!
Element four is the "Thank You" page where the visitor is now given a special code to enter into the game after they download it from the market place depending on their phone or internet preference. The code is a coupon code, promo code, whatever necessary based on marketplace. This code is specially generated to accomplish a few things later. The visitor is also allowed to send friends to a special link to get their code (viral).
Element five is the downloading of the game. A disclaimer is provided to ensure the down-loader knows the game will tap into the GPS. Now once the game is downloaded and started, a popup with our client's information appears and the Player is offered a discount on the product by purchasing it online. This popup happens everytime the game is opened, or once a day, or whatever is set by client.
Element six provides a popup, notification by email, notification by text or what ever is set by client when the game player's phone is in certain proximity to a store selling clients product. The notification offers a discount expiring in a short time if they choose to purchase it at the specified location right then!
Now you have a detailed outline of a system we were building recently. The client no longer has the financial ability to order this system! I have suspended development until we get enough clients where we can make a profit.
I would love any of your feedback on this system and welcome questions because I am unsure if I explained it well.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
